Rebuck: 'direct consumer engagement pivotal'

Random House Group UK m.d. Gail Rebuck has said the rules of "agent, publisher and retailer... Continue reading at 'The Bookseller'

[ The Bookseller | 2011-12-20 00:00:00 UTC ]
News tagged with: #gail rebuck

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Solomon takes author concerns to Vaizey direct

The general secretary of the Society of Authors has called for a one-on-one meeting with culture... Continue reading at The Bookseller

[ The Bookseller | 2012-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general secretary


Consumer Group: E-book Price Fixing Costs Big Bucks

E-book price fixing will cost consumers more than US$200 million this year, and U.S. antitrust authorities should take action against Apple and a group of... Continue reading at PC World

[ PC World | 2012-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$200 million #antitrust authorities


Penguin to concentrate on consumer relationship in 2012

Penguin has lined up a new Jamie Oliver book for the autumn as it looks to build on its direct... Continue reading at The Bookseller

[ The Bookseller | 2012-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer relationship


Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's... Continue reading at Betanews

[ Betanews | 2012-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #months ago #considerable amount #textbook publishers #high school


31 Percent of Delivered Digital Ads Not Seen By Consumers

In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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Portas report: half of consumer spend off high street

Mary Portas is expected to suggest cutting regulations for traders and launching a national... Continue reading at The Bookseller

[ The Bookseller | 2011-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high street #mary portas


Bertelsmann appoints Rebuck to new group management committee

Random House parent company Bertelsmann has created a new group management committee (GMC), which... Continue reading at The Bookseller

[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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Consumer Reports Bundles iPad Sub with Print Edition

Consumer Reports is joining the ranks of publishers offering iPad subscriptions bundled at no extra cost to its print subscribers, beginning with its January 2012 issue, set to hit newsstands next week. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer reports #print subscribers #hit newsstands


House Beautiful Uses Watermark To Gain Visitor Info, Boost Engagement

Hearst’s House Beautiful magazine is taking advantage of the newest publishing technology trend—digital watermarks—to provide expanded content options and to tap insights about readers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boost engagement #taking advantage


Consumer Magazine Ad Pages Fall 5.6 Percent in Third Quarter 2011

After showing growth for the first six months of 2011, consumer magazine ad pages fell 5.6 percent in the third quarter compared to the same period in 2010, according to newly released figures from Publishers Information Bureau. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter compared #showing growth


New Directions For National Geographic Books

The appointment late last month of Hector Sierra as general manager and senior v-p for National Geographic Society’s books division completes the new management team that will now drive the book operation for one of America’s best-known brands. The change in the division began last October when... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general manager #management team #childrens books #adult books


Hive consumer campaign to launch with competition

Written By: Lisa Campbell Publication Date: Fri, 07/10/2011 - 08:20 Gardners will launch its consumer marketing campaign for Hive next Wednesday (October 12th) with an online competition with crime fiction author Mark Billingham. The campaign is called "Have the Last Word", with Billingham... Continue reading at The Bookseller

[ The Bookseller | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online competition


Study Shows Only 38.4 Percent of Digital Media Users Engage with Mag Content

As publishers prep for the next big tablet hope (Amazon is set to release its much-awaited tablet device on Wednesday), a new survey released from global business advisory firm FTI Consulting, Inc. details how digital media users (including tablet users and non-tablet users) are engaging with... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study shows


Survey: Interactive Ads “Highly Engaging”

Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital readers #digital editions #highly engaged


Tough Period for First-Half Consumer Circulation

ABC released its first-half 2011 FAS FAX report today and the numbers reflect a tough reporting period for publishers. The newsstand held back many attempts to gain circ, and overall circulation-paid, verified and analyzed non-paid-dipped into the negatives for about 45 percent of the U.S.... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Consumer Ad Pages Flat in First Half 2011

In the first half of 2011, the magazine industry was abuzz with news of the latest digital editions, Apple’s subscription mandates for publishers selling their wares through the App Store and those stepping away from Apple’s model to go the HTML route for app offerings. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry #publishers selling #app store


Tablets More Effective Than E-Readers in Ad Engagement

In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study released #e-reader platform


Data Shot: Consumer Weeklies Out-Page Monthly Mags for Ads

Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines’ ad pages only increased .3 percent during the same period. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data shot #ad pages


Rebuck urges more space for Quick Reads

Written By: Graeme Neill Publication Date: Fri, 22/07/2011 - 08:34 Random House c.e.o. Dame Gail Rebuck has urged retailers to devote shelf space to the Galaxy Quick Reads promotion, as its 2012 line-up of authors is revealed. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rebuck urges #quick reads #urged retailers


Two more from One Direction for HC

Written By: Graeme Neill Publication Date: Fri, 01/07/2011 - 11:21 HarperCollins has bought another two books by "X Factor" boyband One Direction for publication this autumn. Publishing director Natalie Jerome and brand development manager Richard Haines bought world rights from Modest!... Continue reading at The Bookseller

[ The Bookseller | 2011-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #15th september