Random House Group UK m.d. Gail Rebuck has said the rules of "agent, publisher and retailer... Continue reading at 'The Bookseller'
[ The Bookseller | 2011-12-20 00:00:00 UTC ]
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Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the... Continue reading at Advertising Age
[ Advertising Age | 2019-08-28 16:12:29 UTC ]
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Since they launched in 2017, three NBC News sub-brands, Mach, Better and Think, have become laboratories where the news publisher is learning to more effectively serve its readers' needs. The post How NBC News’ vertical sites became audience engagement laboratories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-05 04:01:49 UTC ]
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By forgoing a subscription model for a digital content studio model, Otro is opening up for more audience scale and revenue options. The post Six months in, sports app Otro pivots away from subscriptions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-07-31 04:01:04 UTC ]
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Cambridge University Press is launching an early and open content platform to publish research outputs such as preprint papers, abstracts, conference proceedings and open data. Continue reading at The Bookseller
[ The Bookseller | 2019-07-30 08:03:04 UTC ]
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The Houston Chronicle, Texas’ largest daily newspaper and a part of Hearst Newspapers, has begun magazine delivery through Doorfront Direct, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-19 15:06:44 UTC ]
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As library e-book issues gain urgency, the OverDrive funded effort to measure the impact of libraries on authors and publishers taps industry vet Guy LeCharles Gonzalez to take the project to the next level. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
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[caption id="attachment_160793" align="aligncenter" width="820"] Jessica Levenson and Dean Praetorius answering audience questions about SEO[/caption] On June 18, some of the top practitioners in the industry from Atlantic Media, Bonnier, Meredith, TechTarget and Toast Media Group led a... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-25 20:52:36 UTC ]
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UK publishing industry revenues overall stood at £6.05bn in 2018, down 2% on the £6.15bn revenue of the previous year, according to the PA Publishing Yearbook 2018, just released. Continue reading at The Bookseller
[ The Bookseller | 2019-06-25 05:53:24 UTC ]
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After several years of conservative views toward licensing in the publishing world, the pendulum seems to be swinging back toward a more expansive outlook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-07 04:00:00 UTC ]
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The platform is increasing its focus on Groups, where algorithms will have even more influence on the content users see. Continue reading at Media Week
[ Media Week | 2019-05-29 13:15:44 UTC ]
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Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:01:40 UTC ]
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Baker & Taylor representatives will be on hand in the lounge throughout the show to answer questions about the innovative new program that can help your library can reach more deeply into the community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
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In response to Baker & Taylor closing its retail wholesale business, Penguin Random House has launched the "Indies Express Program" to transition B&T indie bookstore accounts to direct sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-08 04:00:00 UTC ]
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Print is still the preferred medium for young people but digital formats are growing in popularity amongst those who engage less with reading, according to a new report. Continue reading at The Bookseller
[ The Bookseller | 2019-04-30 00:00:00 UTC ]
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Platforms and publishers today face an age-old challenge when it comes to advertising: creating and carrying ads that are effective for the advertiser without annoying the consumer. MediaLink kicked off Digital Content NewFronts today with its annual breakfast and panel during which four... Continue reading at AdWeek
[ AdWeek | 2019-04-30 00:00:00 UTC ]
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Half of all Americans over the age of 12 have listened to an audiobook in the past year, according to a new consumer survey. Growth can be attributed to more people listening in cars and advances in technology. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-25 00:00:00 UTC ]
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A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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Many of he continent's book business leaders hail council approval of the European Union's hard-fought copyright measure in Brussels today. The post European Union Copyright Directive Gets Final Green Light appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-15 00:00:00 UTC ]
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We talked to Lulu's v-p of marketing, Matt Briel, about the evolution of self-publishing and how Lulu's new open-source Print API and xPress app for Shopify are giving creators more control than ever. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-05 00:00:00 UTC ]
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As its attendance and exhibition levels declined in recent years, BookExpo this year is emphasizing face-to-face contact to draw book-business players. The post BookExpo Touts Its New Logo and an Emphasis on Personal Engagement appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-04 00:00:00 UTC ]
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