Rebuck: 'direct consumer engagement pivotal'

Random House Group UK m.d. Gail Rebuck has said the rules of "agent, publisher and retailer... Continue reading at 'The Bookseller'

[ The Bookseller | 2011-12-20 00:00:00 UTC ]
News tagged with: #gail rebuck

Other Publishing stories related to: 'Rebuck: 'direct consumer engagement pivotal''


Gail Rebuck calls for more female publishing heads

Baroness Gail Rebuck called for more female c.e.o.s in publishing during a FutureBook Live panel, taking issue with Orion m.d. Katie Espiner, who had referenced the same topic in a keynote earlier in the day. Continue reading at The Bookseller

[ The Bookseller | 2019-11-25 23:15:43 UTC ]
More news stories like this | News stories tagged with: #katie espiner


New direction for crime writer V B Grey with Quercus

Crime writer Isabelle Grey is publishing a new novel with Quercus, Tell Me How It Ends, exploring the relationship between two women who share a dark past. Continue reading at The Bookseller

[ The Bookseller | 2019-11-19 20:22:02 UTC ]
More news stories like this | News stories tagged with: #dark past #crime writer


Nielsen plans a spin-off of its consumer unit

The move was prompted by pressure from activist investor Elliott Management Corp. Continue reading at Advertising Age

[ Advertising Age | 2019-11-07 15:26:55 UTC ]
More news stories like this | News stories tagged with: #nielsen


Seven creative strategies for every stage of the consumer journey

Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively?  Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-31 16:45:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #massive scale


Little Free Library, Founder's Family Clash Over Organization's Direction

After Little Free Library, the Wisconsin nonprofit launched 10 years ago by the late Todd Bol, recently applied for three trademarks, Bol's family called foul, claiming that the literacy organization is dishonoring Bol's legacy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #free library


Netflix 'n' spills: How the streaming wars could hurt advertisers, consumers and platforms

Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age

[ Advertising Age | 2019-10-24 19:52:28 UTC ]
More news stories like this | News stories tagged with: #nielsen #seismic shift #long time #subscriber base


Direct Line Group is shifting digital ad spending to targeted TV ads

Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday

[ Digiday | 2019-10-24 04:00:05 UTC ]
More news stories like this | News stories tagged with: #digital media #large chunk


Digiday Research: Digital publishers still see growth in direct-sold display ads

Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday

[ Digiday | 2019-10-16 04:01:21 UTC ]
More news stories like this | News stories tagged with: #digital publishers #digiday research


No Direction Home: On Ben Lerner’s “The Topeka School”

AN ADOLESCENT NAMED Adam Gordon is the protagonist of Ben Lerner’s new novel, The Topeka School. He shares this name with the narrator of Leaving the Atocha Station, Lerner’s debut novel from 2011. Leaving the Atocha Station was about the quarter-life crisis of a talented misanthrope;... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2019-10-09 12:30:44 UTC ]
More news stories like this | News stories tagged with: #debut novel #quarter-life crisis #topeka school #ben lerner


Gail Rebuck to discuss women in publishing at FutureBook Live 2019

Baroness Gail Rebuck is to address the issue of women in publishing at FutureBook Live 2019. Continue reading at The Bookseller

[ The Bookseller | 2019-10-03 03:33:27 UTC ]
More news stories like this | News stories tagged with: #gail rebuck


Facebook’s Jennifer Howard reveals best practices for engaging an audience with Facebook Watch

  Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 19:52:00 UTC ]
More news stories like this | News stories tagged with: #associate publisher #facebook watch


For Diasporic Writers, Nostalgia is a Powerful Tool For Engaging Home

The summer before my freshman year, a kind family friend gave me a crash course in cultural awakening. She loaded me up with Fuentes, Martí, and Cortázar—all names tethered to any Latin American literature syllabus worth its salt. But it was the works of Gabriel García Márquez that stood out to... Continue reading at Literrary Hub

[ Literrary Hub | 2019-09-20 08:48:41 UTC ]
More news stories like this | News stories tagged with: #american literature #powerful tool


With ‘Gun Island,’ Amitav Ghosh turns global crises into engaging fiction

The author’s ninth novel deals with climate change and human migration — but it’s not homework. Continue reading at The Washington Post

[ The Washington Post | 2019-09-08 19:44:11 UTC ]
More news stories like this | News stories tagged with: #climate change


Fox News advertisers get a direct line to the Viewer-in-Chief

Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the... Continue reading at Advertising Age

[ Advertising Age | 2019-08-28 16:12:29 UTC ]
More news stories like this | News stories tagged with: #nielsen #—bloomberg news #perfect storm #sexual harassment #nielsen ratings


How NBC News’ vertical sites became audience engagement laboratories

Since they launched in 2017, three NBC News sub-brands, Mach, Better and Think, have become laboratories where the news publisher is learning to more effectively serve its readers' needs. The post How NBC News’ vertical sites became audience engagement laboratories appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-05 04:01:49 UTC ]
More news stories like this | News stories tagged with: #news publisher #nbc news


Six months in, sports app Otro pivots away from subscriptions

By forgoing a subscription model for a digital content studio model, Otro is opening up for more audience scale and revenue options. The post Six months in, sports app Otro pivots away from subscriptions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-07-31 04:01:04 UTC ]
More news stories like this | News stories tagged with: #digital content #audience scale #subscription model


CUP launches early content platform Cambridge Open Engage

Cambridge University Press is launching an early and open content platform to publish research outputs such as preprint papers, abstracts, conference proceedings and open data. Continue reading at The Bookseller

[ The Bookseller | 2019-07-30 08:03:04 UTC ]
More news stories like this | News stories tagged with: #cambridge university press


The Houston Chronicle Launches Magazine Delivery with Doorfront Direct

The Houston Chronicle, Texas’ largest daily newspaper and a part of Hearst Newspapers, has begun magazine delivery through Doorfront Direct, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-07-19 15:06:44 UTC ]
More news stories like this | News stories tagged with: #hearst #hearst newspapers #houston chronicle


Panorama Project Pivots, Taps New Project Leader

As library e-book issues gain urgency, the OverDrive funded effort to measure the impact of libraries on authors and publishers taps industry vet Guy LeCharles Gonzalez to take the project to the next level. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book #libraries


10 Takeaways You Missed From Our Content Engagement Master Class

[caption id="attachment_160793" align="aligncenter" width="820"] Jessica Levenson and Dean Praetorius answering audience questions about SEO[/caption] On June 18, some of the top practitioners in the industry from Atlantic Media, Bonnier, Meredith, TechTarget and Toast Media Group led a... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-25 20:52:36 UTC ]
More news stories like this | News stories tagged with: #bonnier #digital content #push notification #high priority