The Boston Globe uses Facebook groups to create direct connections with readers

While many publishers are trying to forge direct connections with readers as a defense against Facebook, The Boston Globe is using the social giant itself to engage its readers. The Globe started a private Facebook group December 2 for subscribers to discuss the news. While other publishers are doing all they can to get readers back to their sites, the Globe figures that people are going to go on Facebook anyway, so it might as well try to get as much share of that time as possible. The post The Boston Globe uses Facebook groups to create direct connections with readers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-12-20 00:00:00 UTC ]
News tagged with: #social giant #boston globe #facebook groups #readers appeared #readers back

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The Boston Globe is using Notes to publish directly to Facebook

The Boston Globe may not be a Instant Articles publisher, but its turning to Facebook's Note's feature to create something close to it. The publisher on Tuesday started using Notes to publish directly to the Facebook platform. It hopes that the speed the articles load, along with their overall... Continue reading at Digiday

[ Digiday | 2016-01-29 00:00:00 UTC ]
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‘We’re marching in the same direction’: Facebook is emphasizing Groups, and publishers are following suit

Publishers may be pulling away from Facebook in favor of keeping readers on their own sites, but they’re finding favor in Facebook Groups. The post ‘We’re marching in the same direction’: Facebook is emphasizing Groups, and publishers are following suit appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-10 00:00:00 UTC ]
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ProPublica’s Facebook-Monitoring Political Ad Tool (Which Facebook Fought) is Alive Again with a New Home at the Globe and Mail

The Globe and Mail is the new home to the Facebook Political Ad Collector, a browser extension that ProPublica built and Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-07 18:45:03 UTC ]
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PubTech Connect: New Ways to Connect with Readers

Meet the leaders of companies that are creating new narratives around book coverage and fostering literary communities online. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-06 04:00:00 UTC ]
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2022 Boston Globe–Horn Book Award Winners

The Boston Globe–Horn Book Awards were announced today. They celebrate excellence in children’s and young adult literature. Continue reading at Book Riot

[ Book Riot | 2022-06-22 21:16:01 UTC ]
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Connecting Readers with the Right Books: Closeup on Learn with NoveList

PW spoke with Danielle Borasky, v-p of NoveList, about the vision behind Learn with NoveList and why it’s the essential platform for today’s library staff. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-16 04:00:00 UTC ]
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How Four Bestselling Authors Connected with Readers, Helped Indie Booksellers, and Beat the Pandemic

What launched as a sort of support group in the early days of Covid-19, Friends & Fiction celebrated its 100th episode on November 24. PW caught up with show's creators and hosts, Mary Kay Andrews, Kristin Harmel, Kristy Woodson Harvey, and Patti Callahan Henry, to talk about the remarkable... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-30 05:00:00 UTC ]
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With book tours scrapped, authors are finding new ways to connect with their readers

Chris Bohjalian, Mary Kay Andrews and other novelists have turned to Zoom and Facebook Live to find their audience. Continue reading at The Washington Post

[ The Washington Post | 2020-08-19 12:00:00 UTC ]
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Dialogue rolls out virtual book club to connect readers in 'uncertain times'

As part of a new virtual book club, publisher Sharmaine Lovegrove will be in conversation with a Dialogue author about their book on Instagram live every Thursday at 8 p.m. for the next 10 weeks. Continue reading at The Bookseller

[ The Bookseller | 2020-03-23 22:24:25 UTC ]
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People Magazine’s Newest Engagement Play Is Texting Readers Directly

You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
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Reuters, Facebook Journalism Project Create E-Learning Course on Deepfakes

Multimedia news publisher Reuters teamed up with the Facebook Journalism Project on an e-learning course aimed at helping newsrooms more easily detect deepfakes and manipulated media. Identifying and Tackling Manipulated Media contains tips on identifying and rejecting manipulated video, images... Continue reading at AdWeek

[ AdWeek | 2019-12-17 19:35:26 UTC ]
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How The Boston Globe Invented #SubscribeSunday

A business reporter at The Boston Globe had an idea that drove 16% of the subscriptions the news publisher gathered Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-11 17:10:54 UTC ]
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How The Boston Globe’s invented #SubscribeSunday

The campaign idea, dreamt up by a Globe business reporter, will be rolled out again next year, and the Boston news publisher has plans to learn more about the people who responded to the offers. The post How The Boston Globe’s invented #SubscribeSunday appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-12-11 05:00:57 UTC ]
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Direct Line Group is shifting digital ad spending to targeted TV ads

Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday

[ Digiday | 2019-10-24 04:00:05 UTC ]
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Harlequin Creates Two Business Groups

The publisher will now be organized around the Harlequin Trade Publishing Group, headed by Loriana Sacilotto, and the Harlequin Brand Group, led by Brent Lewis. Angela James and Joanne Grant will leave Harlequin on July 19. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-18 04:00:00 UTC ]
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Facebook and the private group problem

Anyone who has been paying attention over the past year is probably well aware that Facebook has a problem with misinformation. But a number of recent events have highlighted an issue that could be even more problematic for the company and its users: namely, harassment and various forms of... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-07-03 11:45:26 UTC ]
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The Groups Where Thousands of Facebook Users Ask for Money

Peer-to-peer aid groups have become a lifeline for those who can’t cover small expenses. Continue reading at The Atlantic

[ The Atlantic | 2019-06-10 12:36:21 UTC ]
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Far-right Facebook groups 'spreading hate to millions in Europe'

Avaaz uncovers 500 accounts using fake news to spread white supremacy messageA web of far-right Facebook accounts spreading fake news and hate speech to millions of people across Europe has been uncovered by the campaign group Avaaz.Facebook, which is struggling to clean up the platform and... Continue reading at The Guardian

[ The Guardian | 2019-05-22 04:00:20 UTC ]
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The Groups Bringing Forum Culture to Facebook

Mark Zuckerberg’s vision for communities on his platform is very different from how users are gathering there organically. Continue reading at The Atlantic

[ The Atlantic | 2019-05-17 15:55:10 UTC ]
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