The Boston Globe uses Facebook groups to create direct connections with readers

While many publishers are trying to forge direct connections with readers as a defense against Facebook, The Boston Globe is using the social giant itself to engage its readers. The Globe started a private Facebook group December 2 for subscribers to discuss the news. While other publishers are doing all they can to get readers back to their sites, the Globe figures that people are going to go on Facebook anyway, so it might as well try to get as much share of that time as possible. The post The Boston Globe uses Facebook groups to create direct connections with readers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-12-20 00:00:00 UTC ]
News tagged with: #readers back #readers appeared #facebook groups #boston globe #social giant

Other Publishing stories related to: 'The Boston Globe uses Facebook groups to create direct connections with readers'


The Boston Globe uses Facebook groups to create direct connections with readers

While many publishers are trying to forge direct connections with readers as a defense against Facebook, The Boston Globe is using the social giant itself to engage its readers. The Globe started a private Facebook group December 2 for subscribers to discuss the news. While other publishers are... Continue reading at Digiday

[ Digiday | 2016-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #readers back #readers appeared #facebook groups #boston globe #social giant


The Boston Globe is using Notes to publish directly to Facebook

The Boston Globe may not be a Instant Articles publisher, but its turning to Facebook's Note's feature to create something close to it. The publisher on Tuesday started using Notes to publish directly to the Facebook platform. It hopes that the speed the articles load, along with their overall... Continue reading at Digiday

[ Digiday | 2016-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook adds #facebook appeared #boston globe #publish directly #user experience


‘We’re marching in the same direction’: Facebook is emphasizing Groups, and publishers are following suit

Publishers may be pulling away from Facebook in favor of keeping readers on their own sites, but they’re finding favor in Facebook Groups. The post ‘We’re marching in the same direction’: Facebook is emphasizing Groups, and publishers are following suit appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook groups #finding favor


ProPublica’s Facebook-Monitoring Political Ad Tool (Which Facebook Fought) is Alive Again with a New Home at the Globe and Mail

The Globe and Mail is the new home to the Facebook Political Ad Collector, a browser extension that ProPublica built and Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-07 18:45:03 UTC ]
More news stories like this | News stories tagged with: #browser extension


PubTech Connect: New Ways to Connect with Readers

Meet the leaders of companies that are creating new narratives around book coverage and fostering literary communities online. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #pubtech connect #book coverage


A Publishing Group Grows on Facebook

At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing professionals #world launched #stay connected #international networking #publishing community


A Publishing Group Grows on Facebook

At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing professionals #world launched #stay connected #international networking #publishing community


Boston Globe names first woman to serve as paper's editor

The Boston Globe named Nancy Barnes as its next editor Monday, elevating a woman to serve in the top job for the first time in the newspaper’s 150-year history Continue reading at ABC News

[ ABC News | 2022-11-15 00:32:36 UTC ]
More news stories like this | News stories tagged with: #top job


Boston Globe Names NPR’s Nancy Barnes Its Next Editor

Ms. Barnes, senior vice president for news and editorial director at NPR, has also held leadership roles at the Houston Chronicle and Minneapolis Star Tribune. Continue reading at The New York Times

[ The New York Times | 2022-11-14 23:27:38 UTC ]
More news stories like this | News stories tagged with: #houston chronicle


2022 Boston Globe–Horn Book Award Winners

The Boston Globe–Horn Book Awards were announced today. They celebrate excellence in children’s and young adult literature. Continue reading at Book Riot

[ Book Riot | 2022-06-22 21:16:01 UTC ]
More news stories like this | News stories tagged with: #boston globe #announced today #celebrate excellence #book award


Connecting Readers with the Right Books: Closeup on Learn with NoveList

PW spoke with Danielle Borasky, v-p of NoveList, about the vision behind Learn with NoveList and why it’s the essential platform for today’s library staff. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #pw spoke #library staff


How Four Bestselling Authors Connected with Readers, Helped Indie Booksellers, and Beat the Pandemic

What launched as a sort of support group in the early days of Covid-19, Friends & Fiction celebrated its 100th episode on November 24. PW caught up with show's creators and hosts, Mary Kay Andrews, Kristin Harmel, Kristy Woodson Harvey, and Patti Callahan Henry, to talk about the remarkable... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-30 05:00:00 UTC ]
More news stories like this | News stories tagged with: #support group #early days #pw caught #kristin harmel


With book tours scrapped, authors are finding new ways to connect with their readers

Chris Bohjalian, Mary Kay Andrews and other novelists have turned to Zoom and Facebook Live to find their audience. Continue reading at The Washington Post

[ The Washington Post | 2020-08-19 12:00:00 UTC ]
More news stories like this | News stories tagged with: #chris bohjalian #facebook live #novelists


Dialogue rolls out virtual book club to connect readers in 'uncertain times'

As part of a new virtual book club, publisher Sharmaine Lovegrove will be in conversation with a Dialogue author about their book on Instagram live every Thursday at 8 p.m. for the next 10 weeks. Continue reading at The Bookseller

[ The Bookseller | 2020-03-23 22:24:25 UTC ]
More news stories like this | News stories tagged with: #connect readers #uncertain times #book club


People Magazine’s Newest Engagement Play Is Texting Readers Directly

You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
More news stories like this | News stories tagged with: #tentpole events #alexa skills #digital strategy #push notifications #editorial content #makes sense


Reuters, Facebook Journalism Project Create E-Learning Course on Deepfakes

Multimedia news publisher Reuters teamed up with the Facebook Journalism Project on an e-learning course aimed at helping newsrooms more easily detect deepfakes and manipulated media. Identifying and Tackling Manipulated Media contains tips on identifying and rejecting manipulated video, images... Continue reading at AdWeek

[ AdWeek | 2019-12-17 19:35:26 UTC ]
More news stories like this | News stories tagged with: #real-world examples #news publisher


How The Boston Globe Invented #SubscribeSunday

A business reporter at The Boston Globe had an idea that drove 16% of the subscriptions the news publisher gathered Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-11 17:10:54 UTC ]
More news stories like this | News stories tagged with: #business reporter #boston globe #news publisher


How The Boston Globe’s invented #SubscribeSunday

The campaign idea, dreamt up by a Globe business reporter, will be rolled out again next year, and the Boston news publisher has plans to learn more about the people who responded to the offers. The post How The Boston Globe’s invented #SubscribeSunday appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-12-11 05:00:57 UTC ]
More news stories like this | News stories tagged with: #boston globe #news publisher


Direct Line Group is shifting digital ad spending to targeted TV ads

Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday

[ Digiday | 2019-10-24 04:00:05 UTC ]
More news stories like this | News stories tagged with: #large chunk #digital media