The Boston Globe uses Facebook groups to create direct connections with readers

While many publishers are trying to forge direct connections with readers as a defense against Facebook, The Boston Globe is using the social giant itself to engage its readers. The Globe started a private Facebook group December 2 for subscribers to discuss the news. While other publishers are doing all they can to get readers back to their sites, the Globe figures that people are going to go on Facebook anyway, so it might as well try to get as much share of that time as possible. The post The Boston Globe uses Facebook groups to create direct connections with readers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-12-20 00:00:00 UTC ]

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William Beecher, Who Revealed Secret Cambodia Bombing, Dies at 90

His New York Times scoop enraged the Nixon White House, which ordered a tap on his phone. He later won a Pulitzer Prize for The Boston Globe. Continue reading at The New York Times

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Audiobook Review: ‘Collision of Power,’ by Martin Baron

The actor reads “Collision of Power,” a new memoir by the famed former editor of The Washington Post and The Boston Globe. Continue reading at The New York Times

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2022 Boston Globe–Horn Book Award Winners

The Boston Globe–Horn Book Awards were announced today. They celebrate excellence in children’s and young adult literature. Continue reading at Book Riot

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France’s New Report: 2020 Has ‘Converted’ Many Readers

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Emmanuel Macron’s press-freedom hypocrisy 

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How The Boston Globe Invented #SubscribeSunday

A business reporter at The Boston Globe had an idea that drove 16% of the subscriptions the news publisher gathered Continue reading at Editor & Publisher

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How The Boston Globe’s invented #SubscribeSunday

The campaign idea, dreamt up by a Globe business reporter, will be rolled out again next year, and the Boston news publisher has plans to learn more about the people who responded to the offers. The post How The Boston Globe’s invented #SubscribeSunday appeared first on Digiday. Continue reading at Digiday

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6 Takeaways for Digital Editors from the Folio: Show

From emerging social networks and distribution channels, to evolving KPIs, to constant demands to become more data- and insight-driven, editing in the platform age is a complicated and ever-changing game. Luckily, the experts are here to help. For those of you who couldn't join us at the Folio:... Continue reading at Folio Magazine

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Far-right Facebook groups 'spreading hate to millions in Europe'

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Entertainment Weekly Taps Greg Garry as Photography Director | People on the Move

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Publishers are finding (modest) success with Facebook groups

Publishers are figuring out what Facebook groups are useful for: shaping editorial strategy, generating leads, audience research and more. The post Publishers are finding (modest) success with Facebook groups appeared first on Digiday. Continue reading at Digiday

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How publishers are monetizing their Facebook groups

Publishers are trying to monetize Facebook groups through advertising, focus groups and subscriptions. The post How publishers are monetizing their Facebook groups appeared first on Digiday. Continue reading at Digiday

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‘We’re marching in the same direction’: Facebook is emphasizing Groups, and publishers are following suit

Publishers may be pulling away from Facebook in favor of keeping readers on their own sites, but they’re finding favor in Facebook Groups. The post ‘We’re marching in the same direction’: Facebook is emphasizing Groups, and publishers are following suit appeared first on Digiday. Continue reading at Digiday

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The Boston Globe uses Facebook groups to create direct connections with readers

While many publishers are trying to forge direct connections with readers as a defense against Facebook, The Boston Globe is using the social giant itself to engage its readers. The Globe started a private Facebook group December 2 for subscribers to discuss the news. While other publishers are... Continue reading at Digiday

[ Digiday | 2016-12-20 00:00:00 UTC ]
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