In 2015, BuzzFeed tasked five employees with a single objective: Craft the perfect viral Facebook video. To ensure maximum share-ability, such a video had to be short — no more than 40 seconds long — and enjoyable either with or without sound as users scrolled their feeds. The team found its... Continue reading >> [ Source: Los Angeles Times | 2017-12-26 00:00:00 UTC ]
Credit: Illustration by Tam Nguyen/Ad AgeFacebook's plan to let publishers sell subscriptions on its platform is renewing some of its media partners' optimism about their future together.Campbell Brown, head of news partnerships at Facebook, confirmed at an industry event this week that the... Continue reading >> [ Source: Advertising Age | 2017-07-20 00:00:00 UTC ]
If publishers hope to grow ebook sales, they must find ways to innovate in actionable, tangible ways that will increase sales, argues Sol Rosenberg. The post Innovation is the Only Way to Increase Ebook Sales appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2015-11-16 00:00:00 UTC ]
Written By: Robert Stokes Publication Date: Wed, 05/10/2011 - 15:18 Liber, the 29th International Book Fair for the Spanish speaking world, starts today [5th October] in Madrid and takes place against the backdrop of the launch of Amazon.es, which publishers hope will lead to greater interest... Continue reading >> [ Source: The Bookseller | 2011-10-05 00:00:00 UTC ]