Rebuck: 'direct consumer engagement pivotal'

Random House Group UK m.d. Gail Rebuck has said the rules of "agent, publisher and retailer... Continue reading at 'The Bookseller'

[ The Bookseller | 2011-12-20 00:00:00 UTC ]
News tagged with: #gail rebuck

Other Publishing stories related to: 'Rebuck: 'direct consumer engagement pivotal''


A Bookstore Just Shocked Fans and Boosted Sales 200% With Its Brilliant Quarantine Pivot

When beloved bookstore and cafe The Wild Detectives had to close alongside most Dallas businesses due to Covid-19 quarantine measures, it faced the daunting challenge of shifting its business to being online-only. So the shop owners turned to agency partner Dieste, which has created several... Continue reading at AdWeek

[ AdWeek | 2020-04-30 19:09:51 UTC ]
More news stories like this | News stories tagged with: #bookstore


These children’s books have engaged my kids after a long day in quarantine (and on screens)

“Big Idea,” “The Magical Yet,” “I Am Leonardo da Vinci” and other new books that delight and teach. Continue reading at The Washington Post

[ The Washington Post | 2020-04-30 15:50:46 UTC ]
More news stories like this | News stories tagged with: #big idea #long day


Aligning the User Data That Websites and Apps Collect With What Consumers Expect

With the California Consumer Privacy Act now the law, digital media companies are reevaluating their online data collection policies and the procedures Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-22 18:30:50 UTC ]
More news stories like this | News stories tagged with: #digital media #user data


Hearst pivots to Instagram Live while audiences are cooped up at home

Delish’s “#CookingTogether” live series has been particularly successful, not only in achieving monetization, but also in building a new video franchise for the brand. The post Hearst pivots to Instagram Live while audiences are cooped up at home appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-04-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst #home appeared


At On Air Fest, the Lit World Pivots to Audio

The fourth annual On Air Fest, held earlier this month in Brooklyn, prominently featured a number of figures and institutions from the book world, reflecting a growing publishing and literary presence in the podcast sector. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book world #prominently featured


A New Spiritual Age Dawns, and Publishers Are Pivoting Toward It

Books for and about unconventional seekers of faith and spirituality are multiplying. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
More news stories like this | News stories tagged with:


A writer ponders Emily Dickinson’s most pivotal moments

Martha Ackmann’s “These Fevered Days” considers the life events that made the poet who she was. Continue reading at The Washington Post

[ The Washington Post | 2020-03-18 18:06:09 UTC ]
More news stories like this | News stories tagged with: #pivotal moments


LinkedIn Engagement Tactics from Forbes’s Social Media Director

Long maligned as the domain of headhunters and contrived self-promoters, LinkedIn has a tendency to serve as an afterthought in publishers' social strategies, a platform familiar enough to be acknowledged but far less important than Facebook, Instagram or Twitter. Yet unlike those platforms,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-12 17:31:13 UTC ]
More news stories like this | News stories tagged with: #social networks


Fitzcarraldo Editions, Giramondo and New Directions launch $10,000 Novel Prize

Fitzcarraldo Editions, Giramondo and New Directions are launching The Novel Prize, a $10,000 biennial award for book-length fiction by published or unpublished authors. Continue reading at The Bookseller

[ The Bookseller | 2020-03-02 09:34:44 UTC ]
More news stories like this | News stories tagged with: #unpublished authors #fitzcarraldo editions


Jenny Ridout appointed m.d. of Bloomsbury's non-consumer division

Jenny Ridout has been appointed the new managing director of Bloomsbury's Non-Consumer division. She succeeds Jonathan Glasspool, whose imminent retirement in July after 20 years with the publisher was announced last year. Continue reading at The Bookseller

[ The Bookseller | 2020-02-28 05:26:28 UTC ]
More news stories like this | News stories tagged with:


New Directions Launches New Classics Club

New Directions Publishing has unveiled a subscription program it hopes will link readers to current publications the press believes are destined for classic status. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
More news stories like this | News stories tagged with:


Launching Your Audience Engagement Strategy: Lessons From Krautreporter’s Playbook

German news publisher Krautreporter has produced a resource to help other news organisations with audience engagement. The publisher is a Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-02-26 19:15:09 UTC ]
More news stories like this | News stories tagged with: #news publisher


Trump Is Directly Trying to Block Publication of John Bolton’s Book

The president has called his former national security adviser a traitor and says the highly anticipated memoir shouldn't be published before November. Continue reading at Slate

[ Slate | 2020-02-22 15:12:08 UTC ]
More news stories like this | News stories tagged with: #memoir #john bolton


Pivot in perception or a load of rowlocks? | Brief letters

Boris Johnson | Marmalade years | US publishing industry | Quick crossword | Roysters crispsIt’s all very well Labour demanding an inquiry into who paid for Boris Johnson’s Caribbean holiday (Report, 14 February), but what I should really like to know is when will the Independent Office for... Continue reading at The Guardian

[ The Guardian | 2020-02-14 17:21:53 UTC ]
More news stories like this | News stories tagged with: #publishing industry #boris johnson


To Grow Revenue and Engage New Readers, Magazines Think of the Children

Kid-focused brand extensions are no new phenomenon in magazine publishing. Sports Illustrated Kids, Time for Kids and perhaps the longest-running of all, National Geographic Kids, have each endured for decades and remain among the most widely circulated titles geared toward young readers. But... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-11 20:35:39 UTC ]
More news stories like this | News stories tagged with: #received interest


How Bonnier is playing for consumer revenue in 2020

Popular Science is launching a line of toys, a product category that tends to have royalty rates as high as 8% to 18% of retail sales. The post How Bonnier is playing for consumer revenue in 2020 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-20 05:01:59 UTC ]
More news stories like this | News stories tagged with: #bonnier #retail sales #royalty rates #popular science #consumer revenue


Follow these 5 tips if you want to make a career pivot

Don’t rely on traditional job listings and applicant tracking systems. Pivoting mid-career to a different profession is far from straightforward. Though I began my career in academia as a Classics PhD, I then pivoted to a job as a digital media specialist at a digital marketing agency. After... Continue reading at Fast Company

[ Fast Company | 2020-01-20 05:00:12 UTC ]
More news stories like this | News stories tagged with: #digital media


To Grow Consumer Revenue, Publishers Tap Into Communities Within Communities

Innovative paid content programs and direct-to-consumer strategies are reshaping sustainable revenue models. What can publishers learn from marketers of personalized dog food, Merino wool sneakers or vegan meal subscriptions? The lesson is clear: find niche passions, eliminate middlemen and get... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-10 21:05:05 UTC ]
More news stories like this | News stories tagged with: #hearst #natural extension #product development


How Hearst Magazines Leverages Its Scale and Innovation to Drive Consumer Value

In his keynote at FUSE Media 2019, Sheel Shah, VP of strategic partnerships and consumer products at Hearst Magazines, addressed how platforms disrupted the traditional media model – and how Hearst is using the reach of platforms to extract audience insights for consumer product development. Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-05 21:43:18 UTC ]
More news stories like this | News stories tagged with: #hearst #consumer products #strategic partnerships #sheel shah #hearst magazines


Hachette gender pay gap report: 'moving in the right direction'

Hachette UK has reported on its gender pay gap for 2019, revealing it has made some progress in closing the gender data gap in its core publishing divisions after increasing the number of higher paid women in its upper echelons. Continue reading at The Bookseller

[ The Bookseller | 2019-11-28 05:24:24 UTC ]
More news stories like this | News stories tagged with: #hachette #upper echelons #hachette uk