Reach warns on ad slowdown and 40% drop in programmatic yields

National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at 'Media Week'

[ Media Week | 2022-07-26 10:13:19 UTC ]
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News Corp Australia revenues fall as advertising drops and subscriptions stay flat

Rupert Murdoch’s Australian mastheads and Foxtel suffer drop in revenue although global profits increase after huge loss in 2018Revenue at the Australian mastheads run by Rupert Murdoch’s News Corp fell by 6% last year, and the company’s pay TV operation, Foxtel, has also been hit by falling... Continue reading at The Guardian

[ The Guardian | 2019-08-09 01:33:05 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #australian mastheads #huge loss #results released #news corp


Snapchat infiltrates Instagram. And Edelman drops a controversial client: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Snapchat infiltrates Instagram Snapchat is running its first global paid-media campaign, and it’s using the... Continue reading at Advertising Age

[ Advertising Age | 2019-07-31 10:11:28 UTC ]
More news stories like this | News stories tagged with: #ratings giant #anthony crupi #night watchman #i-hsien sherwood #alfred maskeroni #latest iteration #forwarded email #nielsen


Scholastic reports operating income drop of 55%

Scholastic Inc's operating income for the fiscal year ending 31st May fell 55% to $25m (£20.3m), despite a 2% increase in revenues to $1.65bn (£1.34bn), according to its latest financial results. Continue reading at The Bookseller

[ The Bookseller | 2019-07-29 11:40:07 UTC ]
More news stories like this | News stories tagged with: #operating income #2% increase #scholastic


PRH Added £25 Million to Pearson's First Half Earnings

As Pearson continues to overhaul its education operations, the company said its stake in Penguin Random House contributed £25 million to its adjusted operating profit, up from £22 million in the first half of 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #half earnings #penguin random house #pearson


Amazon opens way for apps on Fire TV to sell ads with The Trade Desk, Dataxu

Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age

[ Advertising Age | 2019-07-27 00:05:42 UTC ]
More news stories like this | News stories tagged with: #living rooms #media partners #ad campaigns #share data #ad business #growing rapidly #e-commerce site #$3 billion


Investors Say Data Ambiguity Is Dampening Ad Tech’s Luster

As ad-tech outfits face a tighter and tighter squeeze from industry consolidation and impending regulations surrounding data privacy, investors are starting to take notice and funnel their dollars elsewhere. This was the sentiment heard across the stage at Adweek's NexTech Conference this week,... Continue reading at AdWeek

[ AdWeek | 2019-07-26 18:48:49 UTC ]
More news stories like this | News stories tagged with: #industry consolidation #time warner #digital media


Unit Sales Soft in Mid-July, Dropping 4.1%

With all categories posting declines, overall unit sales of print books fell 4.1% in the week ended July 20, 2019, compared to the similar week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-26 04:00:00 UTC ]
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Movie ad seller National CineMedia launching high-end theater network LuxeNet

In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading at Advertising Age

[ Advertising Age | 2019-07-24 14:06:00 UTC ]
More news stories like this | News stories tagged with: #great job #selling point #record-breaking year #late 1990s #nielsen


What publishers need to know about ad refresh

Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age

[ Advertising Age | 2019-07-22 14:00:00 UTC ]
More news stories like this | News stories tagged with: #good candidates #market share #search function #lower cost #ad products #digital publishing


Emma Husar and BuzzFeed 'very close' to reaching settlement in defamation case

The former MP is suing the publisher over an article and social media posts outlining misconduct allegations she labelled ‘slut-shaming’Emma Husar and Buzzfeed are “very close” to settling the former federal MP’s defamation case against the online publisher which she claims portrayed her as “a... Continue reading at The Guardian

[ The Guardian | 2019-07-19 03:16:17 UTC ]
More news stories like this | News stories tagged with: #defamation case #federal court #online publisher


Exploring Greenland’s ice, then uncovering its warnings about the climate

Jon Gertner introduces those who mapped the island and those now digging into its secrets. Continue reading at The Washington Post

[ The Washington Post | 2019-07-18 13:36:31 UTC ]
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Google placed 'Stranger Things' AR ads in 'The New York Times'

If you see advertisements for a mall that look like they came straight out of the '80s on today's print edition of The New York Times, fire up Google Lens. Those neon-colored ads are most likely for Starcourt, the fictional Hawkins, Indiana mall that... Continue reading at Engadget

[ Engadget | 2019-07-11 13:00:00 UTC ]
More news stories like this | News stories tagged with: #google lens #stranger things


Brexit uncertainty has hit industry investment, PA president warns

The prolonged uncertainty over the shape and timeline of Brexit has led to delayed investment decisions from publishers which will affect industry growth further down the line, Publishers Association president Peter Phillips has said.     Continue reading at The Bookseller

[ The Bookseller | 2019-07-07 12:51:47 UTC ]
More news stories like this | News stories tagged with: #publishers association


Warning: In just a few days, the ebooks you've purchased from Microsoft will vanish

It's a little while since Microsoft announced that is dropping the Books category from the Microsoft Store, but a serious deadline is now looming. If you have bought books or downloaded free books from the Store, you only have a few more days to read them -- so if there are any you haven't... Continue reading at Betanews

[ Betanews | 2019-06-28 15:41:08 UTC ]
More news stories like this | News stories tagged with: #microsoft announced #microsoft store #books category #ve purchased #free books #ebooks


A delightfully absurd ad goes viral. Plus, the latest Kim Kardashian West branding controversy: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age

[ Advertising Age | 2019-06-28 10:00:00 UTC ]
More news stories like this | News stories tagged with: #procter gamble #saturday morning #honest conversation #forwarded email #nielsen


From Amazon to Uber, internet companies are driving U.S. ad spend

If you want to see what’s driving ad spending, just look at the gains: The biggest U.S. internet companies—including the likes of Amazon, Facebook and Uber—are powering the ad market as they double down on their own marketing. That’s the key takeaway from the 64th annual Ad Age Leading National... Continue reading at Advertising Age

[ Advertising Age | 2019-06-28 09:00:00 UTC ]
More news stories like this | News stories tagged with: #great depression #bottom line #exclusive access #marketer profiles #agency rosters #internet companies #time warner


Half of women over 40 say older women in fiction are clichés, survey finds

Fifty-one percent of women over 40 feel older women in fiction books tend to fall into clichéd roles, according to a new survey.  Continue reading at The Bookseller

[ The Bookseller | 2019-06-27 07:03:41 UTC ]
More news stories like this | News stories tagged with: #older women #survey finds


Ozone Project to sell ads on self-serve basis after striking OpenX deal

UK news publishers want to make it easier for advertisers to buy directly and keep control of their data. Continue reading at Media Week

[ Media Week | 2019-06-26 08:28:48 UTC ]
More news stories like this | News stories tagged with: #sell ads #news publisher


Whose ad spending is up? The big FANG theory

When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet... Continue reading at Advertising Age

[ Advertising Age | 2019-06-25 07:00:00 UTC ]
More news stories like this | News stories tagged with: #google assistant #exclusive access #marketer profiles #agency rosters #time warner #magazine publisher #digital media


Book Culture's future at risk, warns New York indie owner

The owner of New York's Book Culture bookshops says the business's four stores are in danger of closing unless they receive help from the city.  Continue reading at The Bookseller

[ The Bookseller | 2019-06-25 02:20:48 UTC ]
More news stories like this | News stories tagged with: #book culture #bookshop