Reach warns on ad slowdown and 40% drop in programmatic yields

National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at 'Media Week'

[ Media Week | 2022-07-26 10:13:19 UTC ]
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Nestlé Is Doubling Down on Ad Tech

Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek

[ AdWeek | 2019-11-13 11:00:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #recently unveiled #makes sense #ad spend #digital media


Digital Media’s Future Lies Beyond Ads and With Direct Consumer Revenue

The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek

[ AdWeek | 2019-11-11 16:49:21 UTC ]
More news stories like this | News stories tagged with: #york magazine #direct result #online publishing #digital media


Panel Mania: ‘The Drops of God’

An international manga bestseller, The Drops of God is often credited with spurring wine sales in the regions it has been published. The post Panel Mania: ‘The Drops of God’ appeared first on The Millions. Continue reading at The Millions

[ The Millions | 2019-11-08 17:00:29 UTC ]
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Earnings, Sales, Drop in Q1 at HarperCollins

Profits dropped 28% at HarperCollins in the first quarter of fiscal 2020 compared to the first period of fiscal 2019, while revenue declined 3%. Parent company New Corp expects HC's financial performance to improve starting in January, the second half of the fiscal year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-08 05:00:00 UTC ]
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Little, Brown confirms publication of Trump tell-all despite DoJ warning

Little, Brown has confirmed it is pushing ahead with publication of A Warning, the new tell-all about Donald Trump's administration by an anonymous senior official, despite the US Department of Justice warning Hachette that the author may be violating "one or more" NDAs. Continue reading at The Bookseller

[ The Bookseller | 2019-11-05 14:37:22 UTC ]
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US Justice Department Gives Hachette ‘A Warning’ About Its Anonymous Author

The Justice Department has written to Hachette about 'A Warning,' asserting that its anonymous author may be in violation of nondisclosure agreements. The post US Justice Department Gives Hachette ‘A Warning’ About Its Anonymous Author appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-11-04 19:33:48 UTC ]
More news stories like this | News stories tagged with: #justice department #anonymous author #nondisclosure agreements #hachette


‘Flowers In the Attic’ Is Still In Bloom At 40

To celebrate the 40th anniversary of the release of V.C. Andrews’s series-launching blockbuster this year, Gallery Books is planning a social media campaign and a new trilogy by Andrew Neiderman, who continued the series after Andrews’s death in 1986. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #40th anniversary #gallery books


Facebook Reaches Deal With Wall Street Journal Publisher, Others for News Section

News Corp has reached a deal to let Facebook Inc. feature headlines from The Wall Street Journal and other Dow Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-21 14:49:53 UTC ]
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Natural Light Seltzer runs first TV ads as it chases market leader White Claw

Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age

[ Advertising Age | 2019-10-18 21:39:48 UTC ]
More news stories like this | News stories tagged with: #senior director #ab inbev #ll continue #hard lemonade #nielsen data #bon viv #nielsen


Australian online retailers drop Catch and Kill following legal threats

Two Australian online book retailers have suspended sales of Ronan Farrow’s investigation into #MeToo, following legal threats from one of the book’s subjects.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-18 08:21:31 UTC ]
More news stories like this | News stories tagged with: #legal threats #ronan farrow ##metoo #online book


Apple News strikes ad deal with Verizon and issues new guide for publishers

Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-17 21:42:28 UTC ]
More news stories like this | News stories tagged with: #brand safety #direct response #ve built #context matters #publishing tools #biggest players #digital publishing #publishing partners


Digiday Research: Digital publishers still see growth in direct-sold display ads

Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday

[ Digiday | 2019-10-16 04:01:21 UTC ]
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Number of Self-Published Titles Jumped 40% in 2018

The number of books self-published in the U.S.in 2018 jumped 40% over 2017, according to Bowker’s annual survey of the self-publishing market. More than 1.6 million books were self-published last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #annual survey #self-publishing market


Panel Mania: Drops of God by Tadashi Agi and Shu Okimoto

First published in English in 2011, this new edition of The Drops of God by Tadashi Agi (a pseudonym for sibling creators Shin and Yuko Kibayashi) with artwork by Shu Okimoto, will be released in a digital edition by Comixology Originals. In this 12-page excerpt, a young female sommelier (or... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital edition #comixology originals #12-page excerpt


Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater

Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek

[ AdWeek | 2019-10-10 20:54:51 UTC ]
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Battelle's drone-dropping technology acquired by San Francisco startup

Battelle technology that can drop drones from the sky has been acquired by a San Francisco startup specializing in defense against unmanned aerial devices. Dedrone has acquired the assets to DroneDefender for undisclosed terms. Looking like a science fiction blaster, the device disrupts... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-10-08 16:38:06 UTC ]
More news stories like this | News stories tagged with: #science fiction


TikTok users are surprised to find themselves in ads for the app

Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 09:00:00 UTC ]
More news stories like this | News stories tagged with: #e-mail statement #bad form #full-time job #twin brother #digital media


TikTok is banning political ads, Taboola buys Outbrain, plus the latest from the ANAs : Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants... Continue reading at Advertising Age

[ Advertising Age | 2019-10-04 10:00:00 UTC ]
More news stories like this | News stories tagged with: #retail sales #lindsay rittenhouse #pumpkin spice #i-hsien sherwood #alfred maskeroni #digital publisher


Mac Conner, Illustrator for Ads and Magazines, Dies at 105

In the 1950s and ’60s, Mr. Conner’s art helped sell airlines and overalls and accompanied short stories in The Saturday Evening Post and elsewhere. Continue reading at The New York Times

[ The New York Times | 2019-10-03 21:16:21 UTC ]
More news stories like this | News stories tagged with: #short stories


What recession? Holiday sales expected to rise amid boost in ad spend

Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 19:49:51 UTC ]
More news stories like this | News stories tagged with: #cyber monday #direct impact #consumer confidence #physical stores #digital media