Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands. The New York company found that marketers in industries that are not associated with entertainment—fashion, healthcare, retail, technology, etc.—yielded less consumer engagement through the tactic. SocialFlow's report also states that data-driven posts, which are published according to predictive algorithms, have 91 percent more reach and 25 percent more user response than posts that are scheduled for certain times of day. Here are three key findings from the study: Scheduled posts accounted for 1.5 percent of content. Real-time posts made up 6.9 percent of content. Data-driven posts accounted for 91.6 percent of content. SocialFlow's findings represent aggregated client data from Facebook, Google Plus and Twitter between April 1 and July 31. The vendor's clients include Walmart, The Guardian, Nickelodeon, PepsiCo and Slate. Such publishers and marketers were responsible for the posts, which prompted about 1.5 billion actions from nearly 361 million users. Continue reading at 'AdWeek'
[ AdWeek | 2014-08-19 00:00:00 UTC ]
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Anthropologist Franz Boas and his students challenged 20th-century prejudices, Charles King writes. Continue reading at The Washington Post
[ The Washington Post | 2019-08-16 12:46:17 UTC ]
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Ken Cuccinelli offered his own revision of one of America’s most famous poems. It wasn’t pretty. Continue reading at The Washington Post
[ The Washington Post | 2019-08-14 19:58:00 UTC ]
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The past half-decade has seen a digital subscription renaissance in the news publishing industry. Publishers are increasingly recognizing a market Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-13 17:00:55 UTC ]
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The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally... Continue reading at Advertising Age
[ Advertising Age | 2019-08-13 10:00:00 UTC ]
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Author Elaine Kendall was a longtime book critic for the Los Angeles Times. She died in Montecito at age 91. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-08-12 22:46:20 UTC ]
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Penguin Random House Grupo Editorial in Spain is reinforcing its presence in Catalan through the acquisition of the independent publisher La Campana. Continue reading at The Bookseller
[ The Bookseller | 2019-08-05 16:55:41 UTC ]
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Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
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As ad-tech outfits face a tighter and tighter squeeze from industry consolidation and impending regulations surrounding data privacy, investors are starting to take notice and funnel their dollars elsewhere. This was the sentiment heard across the stage at Adweek's NexTech Conference this week,... Continue reading at AdWeek
[ AdWeek | 2019-07-26 18:48:49 UTC ]
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ComicHub, a point of sale software platform that collects sales data from comics shops, has reached an agreement to supply POS data on graphic novel and comics sales to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
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Croatia’s largest news publisher was an old-school newspaper organisation where “mad men” pulled all the decision strings, relying on “senior Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-18 18:30:52 UTC ]
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Amazon is facing a European Commission (EC) anti-trust investigation into how it uses sensitive data from independent retailers who sell on its marketplace. Continue reading at The Bookseller
[ The Bookseller | 2019-07-16 20:36:53 UTC ]
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Conversation rooted in leftist literature served as the foundation for the 2019 Socialism Conference, held from July 4 through July 7 in Chicago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
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A new production wrinkle did little to boost interest in the MLB All-Star Game, as the TV turnout for Fox’s mic’d-up Midsummer Classic fell to an all-time low. According to Nielsen live-plus-same-day data, Tuesday night’s showdown between the American and National League headliners averaged... Continue reading at Advertising Age
[ Advertising Age | 2019-07-11 18:50:40 UTC ]
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Jon Meacham and Tim McGraw’s “Songs of America” looks at music’s role in our nation’s history. Continue reading at The Washington Post
[ The Washington Post | 2019-07-10 13:53:10 UTC ]
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A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek
[ AdWeek | 2019-06-27 14:00:59 UTC ]
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She published her first novel at 50, and her heroines were invariably rich, savvy, ambitious and preternaturally beautiful. Continue reading at The New York Times
[ The New York Times | 2019-06-24 20:37:23 UTC ]
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LiveRamp has agreed to acquire Boston-based Data Plus Math for $150 million, a move the company says will allow marketers to measure TV ad effectiveness across linear and advanced TV. LiveRamp provides brands the ability to match their first-party data to platforms such as Pinterest, for... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 15:34:50 UTC ]
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The author of the steamy romances "Scruples" and "Princess Daisy" sold more than 85 million books worldwide. Continue reading at The Huffington Post
[ The Huffington Post | 2019-06-24 02:34:35 UTC ]
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Romance novelist Judith Krantz has died in California, aged 91, from natural causes. Continue reading at The Bookseller
[ The Bookseller | 2019-06-23 19:07:56 UTC ]
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By this point, the phrase “fake news” has become as ubiquitous in newsrooms as “election night pizza.” It’s a term Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-19 07:00:42 UTC ]
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