Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands. The New York company found that marketers in industries that are not associated with entertainment—fashion, healthcare, retail, technology, etc.—yielded less consumer engagement through the tactic. SocialFlow's report also states that data-driven posts, which are published according to predictive algorithms, have 91 percent more reach and 25 percent more user response than posts that are scheduled for certain times of day. Here are three key findings from the study: Scheduled posts accounted for 1.5 percent of content. Real-time posts made up 6.9 percent of content. Data-driven posts accounted for 91.6 percent of content. SocialFlow's findings represent aggregated client data from Facebook, Google Plus and Twitter between April 1 and July 31. The vendor's clients include Walmart, The Guardian, Nickelodeon, PepsiCo and Slate. Such publishers and marketers were responsible for the posts, which prompted about 1.5 billion actions from nearly 361 million users. Continue reading at 'AdWeek'
[ AdWeek | 2014-08-19 00:00:00 UTC ]
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Mrs Hinch's The Little Book of Lists (Michael Joseph) has swept straight into the UK Official Top 50 number one spot, ending the four-week reign of Hilary Mantel's The Mirror and the Light (Fourth Estate) at the top. Continue reading at The Bookseller
[ The Bookseller | 2020-04-07 17:08:28 UTC ]
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Henry David Thoreau’s most famous book is more than a guide to nature. It’s a memoir of grieving. Continue reading at The Washington Post
[ The Washington Post | 2020-04-07 12:00:00 UTC ]
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#WeLoveBookstores, a slate of virtual literary events to support Bay Area independent bookstores during the Covid-19 crisis, will kick off April 8. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-06 04:00:00 UTC ]
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These feel-good ebooks don't have long waits -- if any wait at all -- from your library. Continue reading at Book Riot
[ Book Riot | 2020-03-27 10:32:33 UTC ]
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We're giving away a $50 gift card to Barnes and Noble to one lucky reader. Enter here (and don't forget ... Continue reading at Book Riot
[ Book Riot | 2020-03-27 10:31:42 UTC ]
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If you want one less thing to think about, including which book to read next, work your way through these book series to read while social distancing. Continue reading at Book Riot
[ Book Riot | 2020-03-24 10:37:32 UTC ]
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You can now download ten free ebooks on social and economic justice from Haymarket Books to read while social distancing. Continue reading at Book Riot
[ Book Riot | 2020-03-19 15:10:47 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2020-03-19 10:30:45 UTC ]
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At the recent Digital Media India conference, Rohan Tiwary of Google Asia Pacific, offered updates on some of the company’s ongoing Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-17 17:30:42 UTC ]
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“Our House Is on Fire” shares a very personal story of the suffering that preceded Thunberg’s activism on climate change. Continue reading at The Washington Post
[ The Washington Post | 2020-03-16 16:00:00 UTC ]
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The French economist, whose first “Capital” book in 2014 became a surprise bestseller with its deep analysis of income inequality over the centuries, is back—and this time offering solutions to the complex problem in his new book, “Capital and Ideology.” The recovery from the financial crisis... Continue reading at Fast Company
[ Fast Company | 2020-03-14 13:48:59 UTC ]
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Long maligned as the domain of headhunters and contrived self-promoters, LinkedIn has a tendency to serve as an afterthought in publishers' social strategies, a platform familiar enough to be acknowledged but far less important than Facebook, Instagram or Twitter. Yet unlike those platforms,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-12 17:31:13 UTC ]
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Taylor & Francis has reported a 5% increase in revenue to £559.6m for 2019 (2018: £533.2m), with underlying revenue growth of 2.4%. Continue reading at The Bookseller
[ The Bookseller | 2020-03-10 02:33:20 UTC ]
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AT&T Inc. managed something it hasn’t since 2014: An increase in spending on research and development. The Dallas telecommunications and now media company increased in investment in R&D last year by about $80 million to $1.28 billion, an increase of about 7 percent, it said in its... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-02-25 16:16:46 UTC ]
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AT&T Inc. managed something it hasn’t since 2014: An increase in spending on research and development. The Dallas telecommunications and now media company increased in investment in R&D last year by about $80 million to $1.28 billion, an increase of about 7 percent, it said in its... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-02-24 22:58:29 UTC ]
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Michael Lind says elite “managers” have stoked the resentments of the working class. Continue reading at The Washington Post
[ The Washington Post | 2020-02-21 13:00:00 UTC ]
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Alexander Boxer says both disciplines seek to divine useful patterns from complex information. Continue reading at The Washington Post
[ The Washington Post | 2020-02-21 02:01:42 UTC ]
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Serious thought is given to publishing troubling images, of death or distress for example, but even then context is keyOn the morning after the Streatham terror attack, the Guardian’s print edition carried a single-column photograph of the perpetrator, Sudesh Amman, at the bottom of the front... Continue reading at The Guardian
[ The Guardian | 2020-02-16 19:00:37 UTC ]
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Since Yahoo first organized its directory of websites (manually, no less) in 1994, past the “portal” years of “carriage fees” and syndication agreements, and through a decade of ever-changing search and social indexing algorithms, digital distribution has been a frustrating, elusive and often... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-12 18:56:47 UTC ]
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“A Woman Like Her” is both an intimate portrait and a sweeping look at cultural shifts — and the price paid by women. Continue reading at The Washington Post
[ The Washington Post | 2020-02-06 15:00:00 UTC ]
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