Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands. The New York company found that marketers in industries that are not associated with entertainment—fashion, healthcare, retail, technology, etc.—yielded less consumer engagement through the tactic. SocialFlow's report also states that data-driven posts, which are published according to predictive algorithms, have 91 percent more reach and 25 percent more user response than posts that are scheduled for certain times of day. Here are three key findings from the study: Scheduled posts accounted for 1.5 percent of content. Real-time posts made up 6.9 percent of content. Data-driven posts accounted for 91.6 percent of content. SocialFlow's findings represent aggregated client data from Facebook, Google Plus and Twitter between April 1 and July 31. The vendor's clients include Walmart, The Guardian, Nickelodeon, PepsiCo and Slate. Such publishers and marketers were responsible for the posts, which prompted about 1.5 billion actions from nearly 361 million users. Continue reading at 'AdWeek'
[ AdWeek | 2014-08-19 00:00:00 UTC ]
News tagged with:
#latest study
#consumer engagement
#key findings
Yang’s debut novel owes a debt to Edith Wharton’s “The House of Mirth,” though Ivy Lin is no Lily Bart. Continue reading at The Washington Post
[ The Washington Post | 2020-11-05 16:42:29 UTC ]
More news stories like this | News stories tagged with:
#susie yang
#white ivy
#edith wharton
#debut novel
One reader shares her thoughts on reading manga as an exercise in feeling by proxy and finding emotional catharsis in their character arcs. Continue reading at Book Riot
[ Book Riot | 2020-10-29 10:39:00 UTC ]
More news stories like this | News stories tagged with:
#reading manga
#character arcs
#manga
Social Sentinel technology scans and analyzes digital content to identify potential safety and security threats, according to Richfield-based Navigate360. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-10-27 16:39:45 UTC ]
More news stories like this | News stories tagged with:
#digital content
Lit in Colour, the publisher’s partnership with the Runnymede Trust, hopes to redress imbalances in English literature coursesThe book publisher Penguin Random House has teamed up with the thinktank the Runnymede Trust to boost diversity in reading lists in schools.The partnership – Lit in... Continue reading at The Guardian
[ The Guardian | 2020-10-24 16:11:09 UTC ]
More news stories like this | News stories tagged with:
#runnymede trust
#reading lists
#recent report
#random house
#book publisher
#english literature
A Frisco startup is looking to cut through the noise of other social media apps and give digital content creators a way to reach more fans. TUBBR, an invite-only social network, announced landing Angel Funding from Global Ascent Partners that it plans to use for its upcoming beta launch.... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-10-24 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#financial terms
#digital content
A survey conducted by The Bookseller found most staffers in the children’s publishing sector were optimistic concerning its odds of surviving, and thriving, in a post-Covid market. Continue reading at The Bookseller
[ The Bookseller | 2020-10-18 18:23:09 UTC ]
More news stories like this | News stories tagged with:
#sales boost
#survey conducted
#bookseller found
#publishing sector
#post-covid market
#bookseller
Vowing to address its own workforce demographics, Penguin Random House releases a Global Social Impact site on corporate responsibility. The post Penguin Random House’s Global Social Impact: Claire von Schilling appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-14 20:00:57 UTC ]
More news stories like this | News stories tagged with:
#workforce demographics
#corporate responsibility
#penguin random house
Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV... Continue reading at AdWeek
[ AdWeek | 2020-10-14 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#beta testing
#measurement company
#nielsen
Simon & Schuster is to publish former West Indies Test cricketer Michael Holding's Why We Kneel, How We Rise. Continue reading at The Bookseller
[ The Bookseller | 2020-10-07 17:25:25 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
West End performer and author Carrie Hope Fletcher has advised industry professionals to mobilise their social media platforms and create "engaging, authentic" content to increase audiences. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 13:54:26 UTC ]
More news stories like this |
Young Adult books saw a huge 43% rise in post-lockdown sales by value as the children's sector as a whole swelled to 33% of the market once shops reopened. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 00:01:16 UTC ]
More news stories like this |
Loyola Press' Joellyn Cicciarelli says mysteries and fantasies can reach young readers about of faith and doubt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-25 04:00:00 UTC ]
More news stories like this |
After reporting success with a similar scheme in the US, Havas Media Group wants to make it easier for UK advertisers to buy digital media that targets underrepresented audiences. Continue reading at Media Week
[ Media Week | 2020-09-21 15:04:05 UTC ]
More news stories like this | News stories tagged with:
#similar scheme
#digital media
Howard argues that decluttering is not just a personally liberating ritual, but also a moral imperative. Continue reading at The Washington Post
[ The Washington Post | 2020-09-10 05:43:11 UTC ]
More news stories like this | News stories tagged with:
#jennifer howard
#moral imperative
Higher sales of a range of digital and online products offset continued declines in print revenue, leading to a 2% increase in sales in the first quarter of fiscal 2021 at John Wiley & Sons. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-04 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#higher sales
#print revenue
#2% increase
David Heska Wanbli Weiden’s novel is mostly set 200 miles southeast of Mount Rushmore on South Dakota’s Rosebud Indian Reservation. Continue reading at The Washington Post
[ The Washington Post | 2020-08-28 15:59:09 UTC ]
More news stories like this | News stories tagged with:
#winter counts
#sweet spot
#south dakota
Distributors say they are doing everything they can to enable them to cope with the autumn crush, amid concerns from some bookshops about the supply chain's ability to handle hundreds of new releases. Continue reading at The Bookseller
[ The Bookseller | 2020-08-20 17:35:11 UTC ]
More news stories like this | News stories tagged with:
#bumper autumn
#amid concerns
Unit sales of romance ebooks 'increased 17 percentage points from January through May 2020' in the US market, NPD Books reports. The post Trade-Published Romance Sees a Coronavirus Boost in the States appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-20 14:14:36 UTC ]
More news stories like this | News stories tagged with:
#states appeared
#ebooks
As students, families, and teachers face the difficulties that have arrived with the pandemic, social and emotional learning has never been more important. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#emotional learning