Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands. The New York company found that marketers in industries that are not associated with entertainment—fashion, healthcare, retail, technology, etc.—yielded less consumer engagement through the tactic. SocialFlow's report also states that data-driven posts, which are published according to predictive algorithms, have 91 percent more reach and 25 percent more user response than posts that are scheduled for certain times of day. Here are three key findings from the study: Scheduled posts accounted for 1.5 percent of content. Real-time posts made up 6.9 percent of content. Data-driven posts accounted for 91.6 percent of content. SocialFlow's findings represent aggregated client data from Facebook, Google Plus and Twitter between April 1 and July 31. The vendor's clients include Walmart, The Guardian, Nickelodeon, PepsiCo and Slate. Such publishers and marketers were responsible for the posts, which prompted about 1.5 billion actions from nearly 361 million users. Continue reading at 'AdWeek'
[ AdWeek | 2014-08-19 00:00:00 UTC ]
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'So You Want to Talk About Race' saw its sales jump by 848% last week over the previous week as a number of other social justice–related titles also saw big sales bumps, helping to drive up total unit sales of print books by 6.8% over the week ended May 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-11 04:00:00 UTC ]
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One of Nashville’s largest privately owned companies is launching an initiative aimed at bringing more diversity into the tech industry. Asurion has donated $200,000 to create a new data-science scholarship at historically black Fisk University in Nashville, according to a news release. The... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-09 17:16:57 UTC ]
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As protests against police violence and in support of marginalized communities continue nationwide, 'PW' has put together a list of social justice resources to aid members of the book business and others in their efforts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-03 04:00:00 UTC ]
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Brian Dumaine looks at the tactics and innovations that have powered the company. Continue reading at The Washington Post
[ The Washington Post | 2020-05-29 12:00:00 UTC ]
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Each year around this time, digital publishers and tech platforms typically announce their content plans for the year ahead. These annual upfront and NewFront pitches are a bid to partner more closely with agencies and advertisers to reassemble audiences across the ever-changing video landscape.... Continue reading at Advertising Age
[ Advertising Age | 2020-05-28 13:42:00 UTC ]
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Led by 'The Ballad of Songbirds and Snakes,' Suzanne Collins’ prequel to her blockbuster Hunger Games series, unit sales of print books rose 5.5% last week over the week ended May 16 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-28 04:00:00 UTC ]
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Faber Children’s is publishing While We Can’t Hug, a picture book that "shows us how to be affectionate while social distancing". Continue reading at The Bookseller
[ The Bookseller | 2020-05-27 00:49:38 UTC ]
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Editors and agents have backed escapism and feel-good fiction to succeed during the pandemic and in its aftermath, with Covid-19 fiction appearing to be some way off. Continue reading at The Bookseller
[ The Bookseller | 2020-05-10 15:38:41 UTC ]
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Cultural Cross Sections Alex Wade View inland from the top of Zennor Hill / Courtesy of the author Walking his dogs through the Zennor moors, a writer in Cornwall contemplates the area’s literary history and discovers the ever-growing distance between... Continue reading at World Literature Today
[ World Literature Today | 2020-05-07 13:18:25 UTC ]
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The Constitution holds that the president shall, from time to time, conduct a spurt of interviews with mainstream news outlets before going back to Fox. Or something like that. We’re currently seeing one of those spurts. Last week, Trump gave an interview to Reuters in the Oval Office; on... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-05-06 12:04:22 UTC ]
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A local virtual book club strengthens the local literary scene, cultivates a diverse community, and celebrates the power of stories and books. Continue reading at Book Riot
[ Book Riot | 2020-05-06 10:32:17 UTC ]
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April 2020 found the publishing industry entering a period of unexpected change as bookshops closed and the focus turned to digital sales. The COVID-19 lockdown has forced writers to re-evaluate the future in this difficult time. As a narrative psychologist and fiction writer, I am interested... Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 04:49:45 UTC ]
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When beloved bookstore and cafe The Wild Detectives had to close alongside most Dallas businesses due to Covid-19 quarantine measures, it faced the daunting challenge of shifting its business to being online-only. So the shop owners turned to agency partner Dieste, which has created several... Continue reading at AdWeek
[ AdWeek | 2020-04-30 19:09:51 UTC ]
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Since the Covid-19 pandemic began, adults have been on the hunt for activities both to while away the hours and to reduce anxiety and stress. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-28 04:00:00 UTC ]
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International publishing organizations are calling on this unique World Book and Copyright Day for support urgently needed by the books business—in the context of the coronavirus pandemic. The post World Book Day Messages: Appeals for the International Industry appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-23 15:50:28 UTC ]
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With the California Consumer Privacy Act now the law, digital media companies are reevaluating their online data collection policies and the procedures Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-22 18:30:50 UTC ]
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Quarantine is the perfect time to craft and clear out your bookshelf—so why not do both with some free book folding patterns? Continue reading at Book Riot
[ Book Riot | 2020-04-17 10:35:33 UTC ]
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Ingram has warned clients of a breach within its CoreSource platform, which stores publishers' digital assets. According to the wholesaler and distributor it led to the "unauthorised downloads of some publishers’ titles", but was quickly shut down. Continue reading at The Bookseller
[ The Bookseller | 2020-04-13 20:44:06 UTC ]
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Gather the kids and get to know some trailblazers in civil rights, education, disability, and more through these picture books about social justice leaders. Continue reading at Book Riot
[ Book Riot | 2020-04-09 10:41:32 UTC ]
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The books include extraordinary stories by and about radical women who considered themselves to be links in the chain in the battle for social justice. Continue reading at Book Riot
[ Book Riot | 2020-04-09 10:37:30 UTC ]
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