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Each year around this time, digital publishers and tech platforms typically announce their content plans for the year ahead. These annual upfront and NewFront pitches are a bid to partner more closely with agencies and advertisers to reassemble audiences across the ever-changing video landscape.... Continue reading at 'Advertising Age'
[ Advertising Age | 2020-05-28 13:42:00 UTC ]
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Generally speaking, surges in online traffic during the pandemic have not translated to commensurate revenue growth for consumer-facing publishers, of whom an overwhelming majority anticipate a decline in digital advertising this year as marketers are forced to cancel, adjust or delay... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-04 19:08:35 UTC ]
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