#key metric

Publishing news tagged with #key metric

Page 1 of 1 pages


Why social media is the new virtual live venue

Each year around this time, digital publishers and tech platforms typically announce their content plans for the year ahead. These annual upfront and NewFront pitches are a bid to partner more closely with agencies and advertisers to reassemble audiences across the ever-changing video landscape.... Continue reading at 'Advertising Age'

[ Advertising Age | 2020-05-28 13:42:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #key metric #nfl draft #record numbers #at-home fitness


Sponsored Content Needs More Than Good Storytelling, It Needs a Good Story

Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago;... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
More news stories like this | News stories tagged with: #user experience #key metric #social distribution