Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands. The New York company found that marketers in industries that are not associated with entertainment—fashion, healthcare, retail, technology, etc.—yielded less consumer engagement through the tactic. SocialFlow's report also states that data-driven posts, which are published according to predictive algorithms, have 91 percent more reach and 25 percent more user response than posts that are scheduled for certain times of day. Here are three key findings from the study: Scheduled posts accounted for 1.5 percent of content. Real-time posts made up 6.9 percent of content. Data-driven posts accounted for 91.6 percent of content. SocialFlow's findings represent aggregated client data from Facebook, Google Plus and Twitter between April 1 and July 31. The vendor's clients include Walmart, The Guardian, Nickelodeon, PepsiCo and Slate. Such publishers and marketers were responsible for the posts, which prompted about 1.5 billion actions from nearly 361 million users. Continue reading at 'AdWeek'
[ AdWeek | 2014-08-19 00:00:00 UTC ]
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Through its data-driven Ignition marketing program, OR/M has skyrocketed print and e-book sales for its publishing partners. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-21 04:00:00 UTC ]
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Ramping up activities for its 20201 turn as Frankfurt's Guest of Honor, Spain launched expanded translation funding and presented book market statistics at the fair. The post In Frankfurt: Spain’s New Translation Grants and Market Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-18 07:33:50 UTC ]
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The head of Otava Publishing, one of Finland’s largest books beasts as well as an owner of its biggest bookshop chain, says the domestic market has been ‘bipolar’—but reckons new formats present a massive opportunity for brave publishers. Continue reading at The Bookseller
[ The Bookseller | 2019-10-18 03:01:17 UTC ]
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Faber has won rights to a history of world music, from legendary music producer Joe Boyd, which has been 12 years in the making. Continue reading at The Bookseller
[ The Bookseller | 2019-10-17 21:35:08 UTC ]
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Private equity firm Apollo Global Management LLC is potentially interested in buying Tampa Bay's largest public company, according to a Tuesday report from Reuters. New York-based Apollo has approached Clearwater-based Tech Data Corp. (NASDAQ: TECD) with an offer to acquire the company for... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-10-16 01:08:24 UTC ]
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A Cambridge Analytica whistleblower on the ruthless visionaries who traffic in our information. Continue reading at The Washington Post
[ The Washington Post | 2019-10-11 13:20:00 UTC ]
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Century has snapped up the "wickedly-funny and heartbreaking" memoirs of an Anti-Social Behaviour Officer following a major 14-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2019-10-10 22:25:39 UTC ]
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The recent media mergers could help the combined companies to secure more production deals with streaming services. The post Digital media companies consolidating should boost their forays into Hollywood appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-09 04:01:45 UTC ]
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PW’s online immersion course is gathering pioneering industry leaders including editors, authors, and social media strategists for a multi-week guest speaker program from Oct. 30 to Nov. 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-09 04:00:00 UTC ]
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HarperCollins UK has unveiled new initiatives as part of its ongoing support for The Literacy Project and has joined Penguin Random House UK in a ranking of employers in 2019 who have taken the most action on social mobility in the workplace. Continue reading at The Bookseller
[ The Bookseller | 2019-10-08 08:59:21 UTC ]
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Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 19:49:51 UTC ]
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Feminist campaigner Caroline Criado Perez’s "exposé" on the gender data gap, Invisible Women (Chatto & Windus), has scooped the £25,000 Royal Society Science Book Prize. Continue reading at The Bookseller
[ The Bookseller | 2019-09-23 14:17:51 UTC ]
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At The Bookseller Children’s Conference today, Scholastic co-managing director Catherine Bell urged publishing to "reflect all children" and engage parents so they can read to their youngsters. Continue reading at The Bookseller
[ The Bookseller | 2019-09-23 02:34:03 UTC ]
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The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek
[ AdWeek | 2019-09-19 13:30:21 UTC ]
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Paul Abbassi, formerly known as the "Data Guy", is the second keynote speaker to be announced for FutureBook Live 2019, The Bookseller’s annual publishing conference. Continue reading at The Bookseller
[ The Bookseller | 2019-09-16 17:02:07 UTC ]
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Greystone Books will launch a UK children’s list which will focus on environmental and inclusive titles next year. Continue reading at The Bookseller
[ The Bookseller | 2019-09-11 17:56:48 UTC ]
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Former White House Press Secretary and noted baby cage enthusiast Sarah Huckabee Sanders is writing a novel memoir that will likely be full of lies. It will be published by St. Martin’s Press in fall 2020. The book will detail her time as Trump’s press secretary, “including the most dramatic... Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-05 14:44:57 UTC ]
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WPP's Essence has made its name as Google's digital media agency - with a culture that's more like a tech company than a traditional buying shop. And now its global CEO has been picked to transform parent company Group M. So how much does Essence's rise point the way to the future? Continue reading at Media Week
[ Media Week | 2019-09-04 12:54:23 UTC ]
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W H Smith has been boosted by a "strong performance" of its travel stores as the retailer says it expects full year results to be in line with expectations, ahead of c.e.o. Stephen Clarke's departure. Continue reading at The Bookseller
[ The Bookseller | 2019-08-28 09:11:14 UTC ]
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An August 12 letter, signed by three senators raised concerns that the data harvested and maintained by digital educational publishers today “could pose a serious risk to students, parents, and educational institutions" if "stolen, collected, or sold without their permission or knowledge.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-20 04:00:00 UTC ]
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