Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands. The New York company found that marketers in industries that are not associated with entertainment—fashion, healthcare, retail, technology, etc.—yielded less consumer engagement through the tactic. SocialFlow's report also states that data-driven posts, which are published according to predictive algorithms, have 91 percent more reach and 25 percent more user response than posts that are scheduled for certain times of day. Here are three key findings from the study: Scheduled posts accounted for 1.5 percent of content. Real-time posts made up 6.9 percent of content. Data-driven posts accounted for 91.6 percent of content. SocialFlow's findings represent aggregated client data from Facebook, Google Plus and Twitter between April 1 and July 31. The vendor's clients include Walmart, The Guardian, Nickelodeon, PepsiCo and Slate. Such publishers and marketers were responsible for the posts, which prompted about 1.5 billion actions from nearly 361 million users. Continue reading at 'AdWeek'
[ AdWeek | 2014-08-19 00:00:00 UTC ]
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Art Kunkin at a Los Angeles bookstore in 1999 with a special edition of The Los Angeles Free Press, the weekly newspaper he started in 1964. It ceased publication in the late 1970s, but Mr. Kunkin was later involved in revivals. Continue reading at The New York Times
[ The New York Times | 2019-05-08 00:00:00 UTC ]
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Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Bigger data: Meredith Corporation and Hearst Magazines are adopting a new... Continue reading at Advertising Age
[ Advertising Age | 2019-04-30 00:00:00 UTC ]
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News about rampant misinformation, dubious data practices and censorship accusations haven't done much to turn Americans off social media over the past few years, according to a Pew Research report published today. The survey found that the share of U.S. adults on Facebook, LinkedIn, Twitter and... Continue reading at AdWeek
[ AdWeek | 2019-04-11 00:00:00 UTC ]
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The non-profit organisation Pop Up Projects has received £509,754 in funding to expand its children’s literature festival programme nationwide, including developing a bespoke festival for children with special needs in Kent. Continue reading at The Bookseller
[ The Bookseller | 2019-04-10 00:00:00 UTC ]
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The United Kingdom joined a growing global backlash against technology companies such as Facebook Inc. and Twitter Inc., proposing fines and bans if social-media platforms fail to curb illegal activity. The government outlined plans for an industry-funded regulator that would police the... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-08 14:25:00 UTC ]
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The United Kingdom joined a growing global backlash against technology companies such as Facebook Inc. and Twitter Inc., proposing fines and bans if social-media platforms fail to curb illegal activity. The government outlined plans for an industry-funded regulator that would police the... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-08 14:25:00 UTC ]
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Scholastic has reported a revenue rise of 4% year-on-year in its third quarter for the three months to 28th February, increasing from $344.7m (£261.3) to $360.1m (£273m) thanks to its children’s publishing division. Continue reading at The Bookseller
[ The Bookseller | 2019-03-23 00:00:00 UTC ]
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Electronic Arts Inc. is leading an index of video-game publishers to the highest in more than two months as new data Thursday suggests digital game spending worldwide has grown.Gamers spent $8.2 billion on digital titles across console, personal computer and mobile devices in February, a 2... Continue reading at Advertising Age
[ Advertising Age | 2019-03-22 00:00:00 UTC ]
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Revenue rose 4% at Scholastic in the third quarter of fiscal 2019 over the comparable period a year ago, but higher costs caused the publisher to say its earnings for the full year will come in at the lower end of its forecast. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-21 00:00:00 UTC ]
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W.S. Merwin, who served as the 17th Poet Laureate of the United States, won two Pulitzer Prizes, and was widely admired by readers and peers, has died. He was 91 years old. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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The Publishers Association (PA), in partnership with the Department for International Trade (DIT), has launched a digital toolkit to help publishers grow their export sales. Continue reading at The Bookseller
[ The Bookseller | 2019-03-14 00:00:00 UTC ]
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Amazon will launch a programme to boost gender diversity and inclusion across its UK business with plans to ramp up the recruitment and retention of women employees. Continue reading at The Bookseller
[ The Bookseller | 2019-03-07 00:00:00 UTC ]
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India published a draft e-commerce policy that could have a big impact on major players like Amazon and Walmart-owned Flipkart, as well as foreshadow regulations for social media companies like Facebook Inc. and Google. The policy calls for "consumer... Continue reading at Engadget
[ Engadget | 2019-02-26 00:00:00 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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The Baillie Gifford Prize for non-fiction has announced a new seven-year sponsorship agreement that will see its prize money boosted to £50,000. Continue reading at The Bookseller
[ The Bookseller | 2019-02-23 00:00:00 UTC ]
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Several phone apps are sending sensitive user data, including health information, to Facebook Inc. without users’ consent, according to a report by the Wall Street Journal. An analytics tool called App Events enables app developers to record user activity and report it back to Facebook even... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-02-22 22:40:00 UTC ]
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Several phone apps are sending sensitive user data, including health information, to Facebook Inc. without users’ consent, according to a report by the Wall Street Journal. An analytics tool called App Events enables app developers to record user activity and report it back to Facebook even... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-02-22 22:40:00 UTC ]
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In the digital media industry, there’s a big push for transparency. Publishers are demanding to know details around ad fraud, viewability and brand safety because if brand safety is in jeopardy, the agency might not pay a publisher. Sponsored by OAREX. The post Trends, predictions and pitfalls:... Continue reading at Digiday
[ Digiday | 2019-02-13 00:00:00 UTC ]
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Facebook Inc. is pushing back against a German ruling that could make it harder for the social media giant to combine data from all the services it runs in order to target ads even more precisely. Thursday’s ruling, though aimed at current practices, hints at potential troubles ahead if... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-02-07 22:10:00 UTC ]
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Three novels and one nonfiction audiobook provide inspiration and hope as we ease into 2019. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-02-04 00:00:00 UTC ]
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