Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands. The New York company found that marketers in industries that are not associated with entertainment—fashion, healthcare, retail, technology, etc.—yielded less consumer engagement through the tactic. SocialFlow's report also states that data-driven posts, which are published according to predictive algorithms, have 91 percent more reach and 25 percent more user response than posts that are scheduled for certain times of day. Here are three key findings from the study: Scheduled posts accounted for 1.5 percent of content. Real-time posts made up 6.9 percent of content. Data-driven posts accounted for 91.6 percent of content. SocialFlow's findings represent aggregated client data from Facebook, Google Plus and Twitter between April 1 and July 31. The vendor's clients include Walmart, The Guardian, Nickelodeon, PepsiCo and Slate. Such publishers and marketers were responsible for the posts, which prompted about 1.5 billion actions from nearly 361 million users. Continue reading at 'AdWeek'
[ AdWeek | 2014-08-19 00:00:00 UTC ]
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Gains in nonfiction in the week ended May 18, 2019, helped lift unit sales of print books 2.6% over the comparable week in 2018 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-24 04:00:00 UTC ]
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Facebook received 110,634 government requests for user data in the second half of 2018, up 7% from 103,815 in the first half of 2018, according to its latest Transparency Report, which was released Thursday. The social network said the uptick in the second half of last year was normal compared... Continue reading at AdWeek
[ AdWeek | 2019-05-23 23:00:44 UTC ]
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Facebook’s latest report lays out the sheer scale of its battle against fake accounts, spam, and other abuses. Continue reading at Wired
[ Wired | 2019-05-23 21:09:55 UTC ]
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The Guardian has discovered that American readers are willing donors, and the news publisher hopes that a bigger focus on Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-22 15:28:49 UTC ]
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American readers provide 30% of the Guardian's audience, but they account over 50% of the donations the news publisher has received this year. The post How The Guardian is looking to boost reader donations in the US appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-22 04:01:58 UTC ]
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The White House has launched a new tool that enables people to report the fact that they have been kicked off the likes of Twitter, Facebook, Instagram and YouTube. The tool is aimed at people who have had their social media presence curtailed and "suspect political bias" is involved. Anyone who... Continue reading at Betanews
[ Betanews | 2019-05-17 10:05:05 UTC ]
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These days, if you want to chat with friends and family you probably do so through one of the many mobile messaging choices -- such as WhatsApp, Facebook Messenger, or Snapchat. Before mobile communications really took off, Microsoft’s cross-platform MSN Messenger (later rebranded Windows Live... Continue reading at Betanews
[ Betanews | 2019-05-16 19:05:22 UTC ]
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People are becoming more aware of the need to protect their data online, not just because of the rate of cybercriminal activity, but also because large organizations are frequently being careless with the data they hold. A new survey of 1,000 people from OpenVPN reveals that four out of five... Continue reading at Betanews
[ Betanews | 2019-05-15 14:28:45 UTC ]
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A new online bookshop has launched to promote books, graphic novels and gifts that feature characters from under-represented backgrounds. Continue reading at The Bookseller
[ The Bookseller | 2019-05-15 00:00:00 UTC ]
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Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
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Art Kunkin at a Los Angeles bookstore in 1999 with a special edition of The Los Angeles Free Press, the weekly newspaper he started in 1964. It ceased publication in the late 1970s, but Mr. Kunkin was later involved in revivals. Continue reading at The New York Times
[ The New York Times | 2019-05-08 00:00:00 UTC ]
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Palm Coast Data (PCD), the Florida-based provider of subscription and ecommerce fulfillment services to magazine publishers including F+W Media, MotorTrend Group and New York Media, has been sold by former longtime owner AMREP Corp. in exchange for $1 million in cash. The buyer, Studio... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-08 00:00:00 UTC ]
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Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Bigger data: Meredith Corporation and Hearst Magazines are adopting a new... Continue reading at Advertising Age
[ Advertising Age | 2019-04-30 00:00:00 UTC ]
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News about rampant misinformation, dubious data practices and censorship accusations haven't done much to turn Americans off social media over the past few years, according to a Pew Research report published today. The survey found that the share of U.S. adults on Facebook, LinkedIn, Twitter and... Continue reading at AdWeek
[ AdWeek | 2019-04-11 00:00:00 UTC ]
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The non-profit organisation Pop Up Projects has received £509,754 in funding to expand its children’s literature festival programme nationwide, including developing a bespoke festival for children with special needs in Kent. Continue reading at The Bookseller
[ The Bookseller | 2019-04-10 00:00:00 UTC ]
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The United Kingdom joined a growing global backlash against technology companies such as Facebook Inc. and Twitter Inc., proposing fines and bans if social-media platforms fail to curb illegal activity. The government outlined plans for an industry-funded regulator that would police the... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-08 14:25:00 UTC ]
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The United Kingdom joined a growing global backlash against technology companies such as Facebook Inc. and Twitter Inc., proposing fines and bans if social-media platforms fail to curb illegal activity. The government outlined plans for an industry-funded regulator that would police the... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-08 14:25:00 UTC ]
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Scholastic has reported a revenue rise of 4% year-on-year in its third quarter for the three months to 28th February, increasing from $344.7m (£261.3) to $360.1m (£273m) thanks to its children’s publishing division. Continue reading at The Bookseller
[ The Bookseller | 2019-03-23 00:00:00 UTC ]
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Electronic Arts Inc. is leading an index of video-game publishers to the highest in more than two months as new data Thursday suggests digital game spending worldwide has grown.Gamers spent $8.2 billion on digital titles across console, personal computer and mobile devices in February, a 2... Continue reading at Advertising Age
[ Advertising Age | 2019-03-22 00:00:00 UTC ]
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Revenue rose 4% at Scholastic in the third quarter of fiscal 2019 over the comparable period a year ago, but higher costs caused the publisher to say its earnings for the full year will come in at the lower end of its forecast. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-21 00:00:00 UTC ]
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