Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands. The New York company found that marketers in industries that are not associated with entertainment—fashion, healthcare, retail, technology, etc.—yielded less consumer engagement through the tactic. SocialFlow's report also states that data-driven posts, which are published according to predictive algorithms, have 91 percent more reach and 25 percent more user response than posts that are scheduled for certain times of day. Here are three key findings from the study: Scheduled posts accounted for 1.5 percent of content. Real-time posts made up 6.9 percent of content. Data-driven posts accounted for 91.6 percent of content. SocialFlow's findings represent aggregated client data from Facebook, Google Plus and Twitter between April 1 and July 31. The vendor's clients include Walmart, The Guardian, Nickelodeon, PepsiCo and Slate. Such publishers and marketers were responsible for the posts, which prompted about 1.5 billion actions from nearly 361 million users. Continue reading at 'AdWeek'
[ AdWeek | 2014-08-19 00:00:00 UTC ]
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Digital publishers face the challenges of the power struggle between platforms, fighting for transparency in ad tech and European data privacy regulations. The post ‘The quality of vendor data is shocking’: Overheard at Digiday Publishing Summit Europe appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-17 00:00:00 UTC ]
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Takeover exposes financial challenges in face of success on FacebookUniLad has been bought by its arch-rival internet company LadBible following a takeover process that laid bare the financial challenges facing online publishers.The two British companies – who were competitors but have an... Continue reading at The Guardian
[ The Guardian | 2018-10-17 00:00:00 UTC ]
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Facebook said Thursday that it has purged more than 800 U.S publishers and accounts for flooding users with politically oriented content that violated the company's spam policies, a move that could reignite accusations of political censorship. The accounts and pages, with names like Reasonable... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-10-12 00:00:00 UTC ]
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Amazon has increased its minimum wage to £10.50 in the London area and £9.50 for the rest of the UK, whilst also raising all US wages. Continue reading at The Bookseller
[ The Bookseller | 2018-10-04 00:00:00 UTC ]
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Data breaches can make us feel helpless, but there are things you can do to protect your online accounts. Since Facebook reported last week that hackers had stolen access tokens to almost 50 million accounts, there have been no signs that the perpetrators leaked any user data online or published... Continue reading at Fast Company
[ Fast Company | 2018-10-02 00:00:00 UTC ]
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As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a... Continue reading at Advertising Age
[ Advertising Age | 2018-09-28 00:00:00 UTC ]
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Unit sales of print books rose 2% in the week ended Sept. 16, 2018, over the comparable week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-21 00:00:00 UTC ]
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According to eMarketer, audience data is still underleveraged by publishers, with few having created new or meaningful revenue lines from it. This needs to change. Audience data is the key to helping publishers compete with the Facebook and Google duopoly for ad dollars, while fending off... Continue reading at AdWeek
[ AdWeek | 2018-09-20 00:00:00 UTC ]
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Marc Benioff, the billionaire co-founder of software maker Salesforce.com Inc., is making a play to project his influence far beyond Silicon Valley with the purchase of Time magazine. The 53-year-old entrepreneur and his wife, Lynne, agreed to pay $190 million in cash to Meredith Corp. for the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-17 00:00:00 UTC ]
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The Canadian digital platform is using machine learning to discover what readers want. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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John Wilcock in SoHo in 1977. He led two lives — as the author of many “$5 a day” travel books and as a driving force behind the underground press. Continue reading at The New York Times
[ The New York Times | 2018-09-14 00:00:00 UTC ]
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The economic impact of the Hay Festival on the local area has totalled more than £70m in the past three years, according to research carried out for the event. Continue reading at The Bookseller
[ The Bookseller | 2018-09-13 00:00:00 UTC ]
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Lawmakers on Capitol Hill questioned top executives at Facebook and Twitter on Wednesday about their companies’ ability to thwart foreign interference, and hinted that industry regulations may be coming. The “size and reach of your platforms demand that we, as policy-makers, do our job, to ensure... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-05 00:00:00 UTC ]
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The author, filmmaker, and restaurateur Zhang Jiajia climbs the charts by cross-platforming his own works, while summertime reading lists for students bolster the classics. The post China Bestsellers for July: Entrepreneurism and School Reading Lists Boost Sales appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-31 00:00:00 UTC ]
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'Underlying operating revenue and profit numbers for Penguin Random House in US dollars have been stable year-over-year,' Markus Dohle tells PRH staff, following the half-year report from Bertelsmann. The post Germany’s Bertelsmann Reports a Half-Year Decline at PRH; Dohle Messages Staff... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-30 00:00:00 UTC ]
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Facebook has been testing a tool with five publishers including BuzzFeed to help them improve their reach on the platform. The post Continuing charm offensive, Facebook creates tool to boost news publishers’ reach on the platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-27 00:00:00 UTC ]
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The government-appointed Libraries Taskforce has criticised the body responsible for publishing annual statistics on libraries, saying its "flawed" data reveals the sector to be in a worse state than it really is. Continue reading at The Bookseller
[ The Bookseller | 2018-08-23 00:00:00 UTC ]
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John Calder, who published works by Samuel Beckett, Henry Miller, Eugène Ionesco and Marguerite Duras, among others. Continue reading at The New York Times
[ The New York Times | 2018-08-20 00:00:00 UTC ]
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The Collaborative for Academic, Social, and Emotional Learning has devised a framework that highlights the five Core Competencies of social and emotional learning and includes some of the various methods for teaching them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
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Children’s publishers tell us about some of their recent efforts to market and promote books that encompass SEL themes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
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