Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands. The New York company found that marketers in industries that are not associated with entertainment—fashion, healthcare, retail, technology, etc.—yielded less consumer engagement through the tactic. SocialFlow's report also states that data-driven posts, which are published according to predictive algorithms, have 91 percent more reach and 25 percent more user response than posts that are scheduled for certain times of day. Here are three key findings from the study: Scheduled posts accounted for 1.5 percent of content. Real-time posts made up 6.9 percent of content. Data-driven posts accounted for 91.6 percent of content. SocialFlow's findings represent aggregated client data from Facebook, Google Plus and Twitter between April 1 and July 31. The vendor's clients include Walmart, The Guardian, Nickelodeon, PepsiCo and Slate. Such publishers and marketers were responsible for the posts, which prompted about 1.5 billion actions from nearly 361 million users. Continue reading at 'AdWeek'
[ AdWeek | 2014-08-19 00:00:00 UTC ]
News tagged with:
#latest study
#consumer engagement
#key findings
At an estimated 38.3 million readers, the bimonthly edged out People, Better Homes and Gardens, and Nat Geo. The post AARP Overtakes People As America’s Most-Read Print Magazine, Per MRI Data appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nat geo
What will kids be reading in 2018? Scholastic editors issue five predictions about what children's book trends will be popular and successful next year. The post Trends in Children’s Books: Five 2018 Predictions from Scholastic appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post trends
Internet giants such as Facebook and Twitter have limited legal obligations, but what could Britain do to make them act?Hosts, not publishers?Currently, social media firms including Facebook, YouTube and Twitter operate as hosts, rather than publishers, in the UK. As such, they are exempt from... Continue reading at The Guardian
[ The Guardian | 2017-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#user-generated content
#internet giants
Storify, the beloved digital publishing tool that allowed writers to chronologically arrange social media posts, will soon be no more. The curation service will go offline May 16, 2018, the company announced today. For those who have used the service and want to preserve that content, they’ll... Continue reading at Fast Company
[ Fast Company | 2017-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newest product
At the third annual Global Kids Connect conference, held Monday in New York City, children's publishing luminaries discussed hot topics in the kids' sector, in GKC's first afternoon-only event. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-05 00:00:00 UTC ]
More news stories like this |
Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
More news stories like this |
"More thought is going into sonic branding." The post Radio broadcaster Global is using news publishers’ data to target audio ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
The 'new influencers,' a panel in Montréal's professional program asserted, are the ones who can reach consumer-readers where they live. The post Talking About the ‘New Influencers’: Social Media Specialists and Canadian Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#canadian publishing
Longtime publishing industry editor turned 'O' books editor Leigh Haber explains the method behind the Favorite Books of 2017 list at Oprah's magazine. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#oprah magazine
Numbers show that consumer attraction to sight, sound and motion is undeniable. The post Magazine Brands Credit Video for Increased Social Engagement appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#numbers show
Are you drowning in constant emails, phone calls, paperwork, interruptions and meeting actions? Smart Work is the busy professional's guide to getting organized in the digital workplace You'll develop a simple and sustainable productivity system to organize your actions, manage your inputs and... Continue reading at Betanews
[ Betanews | 2017-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#phone calls
#enterprise administrators
#mobile technology
The Wing, a women's-only social club and co-working space with locations in Manhattan, is the latest brand beloved by millennials to embrace the printed word. Launching this week, No Man's Land is a bi-annual print magazine created by The Wing with an editorial team including writers and... Continue reading at AdWeek
[ AdWeek | 2017-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#co-working space
#printed word
In this complex work of graphic nonfiction writer Pratap Chatterjee and artist Khalil Bendib, delve deeply into the global market for espionage technology, revealing the disturbing reasons behind growing civilian casualties from U.S. drone warfare in Pakistan and Afghanistan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#global market
With the freedom to publish among lead topics, the International Publishers Association's 32nd congress in New Delhi will look for common ground. The post Previewing the IPA Congress in India: ‘Social Responsibility and Global Solidarity’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ipa congress
#social responsibility
#32nd congress
Speech by company executive contradicts denial by Trump campaign that claimed the company used its own data and Facebook data to help the campaignCambridge Analytica used its own database and voter information collected from Facebook and news publishers in its effort to help elect Donald Trump,... Continue reading at The Guardian
[ The Guardian | 2017-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trump campaign
#cambridge analytica
#news publishers
#brexit vote
A survey conducted by Digital Science's data management company Figshare has found "strong signals that open data is becoming more embedded" with researchers. Continue reading at The Bookseller
[ The Bookseller | 2017-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#survey conducted
#digital science
The education publisher continues to rise as investors take heart from its latest trading statement. Continue reading at BBC News
[ BBC News | 2017-10-18 00:00:00 UTC ]
More news stories like this |
It’s Mark Zuckerberg’s business model that allows Facebook to be manipulated by political activists – no wonder he’s in denial about itOne of my favourite books is The Education of Henry Adams (published in 1918). It’s an extended meditation, written in old age by a scion of one of Boston’s... Continue reading at The Guardian
[ The Guardian | 2017-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business model
#political activists
#favourite books
#extended meditation
Featuring sessions on food waste, health, and conservation, Buchmesse's cookbook-focused area has a busy schedule of events planned again this year. The post Frankfurt Book Fair: Gourmet Gallery Serves Enjoyment and Social Awareness appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#busy schedule
#events planned
Publishers said they want more data sharing, better subscription options and greater flexibility in how articles and ads can be designed within distributed platforms. The post ‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google... Continue reading at Digiday
[ Digiday | 2017-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data sharing
#distributed platforms
#apple appeared
#monetization options
#greater flexibility