On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities

Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2017-12-05 00:00:00 UTC ]

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On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities

Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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Morgan James Publishing: Supporting Authors and Building Community from Page One

Since founding Morgan James Publishing in 2003, entrepreneur David Hancock has helped launch the careers of thousands of authors. Whether it’s a business- or faith-based title, a novel, or a children’s story, the books’ accolades speak for themselves. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #helped launch


Magazine Brands Credit Video for Increased Social Engagement

Numbers show that consumer attraction to sight, sound and motion is undeniable. The post Magazine Brands Credit Video for Increased Social Engagement appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #numbers show


#Women_writers manifesto aims to build community of female authors

Laurie Garrison’s call to arms is intended to foster collaboration ‘rejecting traditional models of publishing’The internet is not always a safe place for women, so there is something hearteningly radical about women staking a claim to this space to assert their own ambitions and interests. The... Continue reading at The Guardian

[ The Guardian | 2016-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #imposter syndrome #female writers #safe place #female authors #build community


“Crowd the Book” Aims to Build Community Around Small Press Gems

Startup Crowd the Book launched in March, is using selective, online marketing to try and 'create a wildfire around great books published by small presses.' Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small presses #online marketing #build community #book aims


If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots?

Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine brands


Ad Age's 2014 Magazine A-List: Vice Is Magazine Brand of the Year

For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age

[ Advertising Age | 2015-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ae networks #publishers claim #multiple platforms #tv deals #consumer products #live events


Profiles in Social Media: Has Your Brand Found Its Social Soul Mate?

Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasing number #magazine publishing


Canadian Publishing 2024: Building Community

The Canadian Independent Booksellers Association is gathering steam and growing its membership. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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Small Press Community Slowly Builds Back after SPD Failure

A little more than three months after Small Press Distribution abruptly closed, leaving some 400 indie publishers without a trade distributor, publishers and distributors both are finally moving forward—even as damage assessment continues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #small press


Project LIT Builds Book Community

A teacher’s class project on book access for kids becomes a national grassroots literacy movement. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-07 04:00:00 UTC ]
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Winter Institute 2024: Booksellers Discuss Building Indie Brands and Bridges

The first day of the ABA's annual conference tackled topics including the basics of bookselling, marketing and media strategies for booksellers in the digital age, and how publishers can make booksellers' lives easier. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age


Rob Vélez on building Somos Vevo into a Hispanic TV destination for brands

The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at Advertising Age

[ Advertising Age | 2023-09-22 09:46:02 UTC ]
More news stories like this | News stories tagged with: #somos #diverse audiences


The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ?... Continue reading at AdWeek

[ AdWeek | 2023-04-10 20:00:00 UTC ]
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HarperCollins Ireland publisher Nagle looks to build brand as list launches

With its first two titles issued last week and a further four to come in 2021, Conor Nagle explains how HarperCollins Ireland is harnessing the power of a big list alongside some indie sensibilities. Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 00:00:19 UTC ]
More news stories like this | News stories tagged with: #harpercollins #harpercollins ireland


YMU’s Harris on crossing the aisle to agenting and building non-fiction brands

Having been responsible for much of Orion’s non-fiction output for more than a decade, Amanda Harris’ switch to agenting came as a surprise to some. She discusses her first 18 months at YMU, and explains why it has been a rewarding endeavour.   Continue reading at The Bookseller

[ The Bookseller | 2021-07-01 10:03:00 UTC ]
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Brand safety is a social media issue - and it always will be

Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at Media Week

[ Media Week | 2021-01-21 11:38:36 UTC ]
More news stories like this | News stories tagged with: #news publisher #general public #brand safety


How Local Literary Communities Can Find Strength During Social Distancing

A local virtual book club strengthens the local literary scene, cultivates a diverse community, and celebrates the power of stories and books. Continue reading at Book Riot

[ Book Riot | 2020-05-06 10:32:17 UTC ]
More news stories like this | News stories tagged with: #book club #diverse community #social distancing


‘Walden’ may be the most famous act of social distancing. It’s also a lesson on the importance of community.

Henry David Thoreau’s most famous book is more than a guide to nature. It’s a memoir of grieving. Continue reading at The Washington Post

[ The Washington Post | 2020-04-07 12:00:00 UTC ]
More news stories like this | News stories tagged with: #memoir #famous book #social distancing


New York Times Magazine’s Pages Come to Digital Life Through Google Partnership

The New York Times Magazine will come to life this weekend in a whole new way. In partnership with Google Lens, smartphone users will be able to access additional information online that corresponds to the print version of the magazine. Readers who hover their smartphones over many of the pages... Continue reading at AdWeek

[ AdWeek | 2020-03-12 13:50:26 UTC ]
More news stories like this | News stories tagged with: #print version #google lens #digital life