Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands. The New York company found that marketers in industries that are not associated with entertainment—fashion, healthcare, retail, technology, etc.—yielded less consumer engagement through the tactic. SocialFlow's report also states that data-driven posts, which are published according to predictive algorithms, have 91 percent more reach and 25 percent more user response than posts that are scheduled for certain times of day. Here are three key findings from the study: Scheduled posts accounted for 1.5 percent of content. Real-time posts made up 6.9 percent of content. Data-driven posts accounted for 91.6 percent of content. SocialFlow's findings represent aggregated client data from Facebook, Google Plus and Twitter between April 1 and July 31. The vendor's clients include Walmart, The Guardian, Nickelodeon, PepsiCo and Slate. Such publishers and marketers were responsible for the posts, which prompted about 1.5 billion actions from nearly 361 million users. Continue reading at 'AdWeek'
[ AdWeek | 2014-08-19 00:00:00 UTC ]
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Both the Duchess of Sussex and Prince Harry are on parental leave following the birth of their daughter, Lili. Continue reading at The Huffington Post
[ The Huffington Post | 2021-06-17 19:15:25 UTC ]
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A children’s book subscription company says its sales have surged after actor and political activist Laurence Fox berated it online. Continue reading at The Bookseller
[ The Bookseller | 2021-06-08 08:15:22 UTC ]
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Jane Buckley, who won the inaugural Designer of the Year prize at the recent British Book Awards, discusses her recent promotion and the art of pairing writers and illustrators together. I speak to Jane Buckley just after what must have been a pretty good couple of days for her. On 13th May, at... Continue reading at The Bookseller
[ The Bookseller | 2021-05-28 15:18:52 UTC ]
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"In the light of the moon, holding on to a good star, a painter of rainbows is now traveling across the night sky," his family wrote in a statement. Continue reading at The Huffington Post
[ The Huffington Post | 2021-05-26 22:36:56 UTC ]
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Simply told and radiantly illustrated, his books have been story-time staples for decades. Continue reading at The Washington Post
[ The Washington Post | 2021-05-26 10:54:36 UTC ]
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Simon & Schuster UK has collaborated with the Jhalak Prize in its Books to Readers programme, which aims to boost sales and visibility for longlisted writers. Continue reading at The Bookseller
[ The Bookseller | 2021-05-25 00:26:21 UTC ]
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Arts Council England has announced the details of a £42m fund to boost local libraries, creative projects and museums across the country. Continue reading at The Bookseller
[ The Bookseller | 2021-05-24 06:43:36 UTC ]
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News Corp and Fairfax Media challenge ruling they are liable for defamatory comments on their Facebook postsThe high court has cast doubt on media companies’ claims that they are not responsible for defamatory comments on their social media posts. Fairfax Media and News Corp have taken the... Continue reading at The Guardian
[ The Guardian | 2021-05-18 07:19:27 UTC ]
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A former radio producer, she interviewed thousands of veterans for books that made her known as “the recording angel of the common soldier.” Continue reading at The Washington Post
[ The Washington Post | 2021-04-22 15:07:00 UTC ]
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The debut melts down striving immigrant tales, Old West mythology and madcap thrillers to produce an invaluable new alloy of American literature. Continue reading at The Washington Post
[ The Washington Post | 2021-04-06 12:00:00 UTC ]
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The bold $1.9 trillion measure signed into law yesterday includes $200 million in pandemic relief funding for the Institute of Museum and Library Services, the largest single increase in the agency's history. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-12 05:00:00 UTC ]
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Norton Juster, architect and author of the beloved children's book The Phantom Tollbooth, has passed away. Here is the legacy he has left. Continue reading at Book Riot
[ Book Riot | 2021-03-10 16:54:56 UTC ]
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In 2021, Digiday and Connatix teamed up to ask experts at the Digiday Publishing Summit how the past year’s unprecedented online audience surge fundamentally changed the ways publishers use data to create content. In this installment of the Question of the Day, Joetta Gobell, vice president of... Continue reading at Digiday
[ Digiday | 2021-03-10 02:00:00 UTC ]
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His best-selling 1961 children’s book, about a bored and bewildered boy named Milo, was considered an instant classic. Continue reading at The Washington Post
[ The Washington Post | 2021-03-09 16:41:12 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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All the books, all the conversation, and no deciding which literary-themed mask to wear. These are the best online book clubs to check out. Continue reading at Book Riot
[ Book Riot | 2021-03-04 11:33:00 UTC ]
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Carl Apollonio, who retired as v-p and director of sales of Crown Publishers in 1990, died on January 24. He was 91. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-01 05:00:00 UTC ]
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Surprisingly, despite the heavy toll taken by the COVID-19 pandemic on brick and mortar bookstores (especially independent brick and mortar bookstores) nationwide, US book sales actually increased by 8 percent in 2020. What demographic is responsible for keeping the industry alive and thriving... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-23 19:04:39 UTC ]
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Resourceful publicists are having to be inventive to launch debuts as the lockdown rumbles on and shops remain closed. Continue reading at The Bookseller
[ The Bookseller | 2021-02-23 09:01:07 UTC ]
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Long considered a tool to encourage patrons to return materials on time, in the past few years hundreds of public libraries have decided late fees do more harm than good by keeping away low-income and disadvantaged readers. Continue reading at CBC
[ CBC | 2021-02-21 09:00:00 UTC ]
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