Predictive Data Boosts Social Messaging by 91%

Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands. The New York company found that marketers in industries that are not associated with entertainment—fashion, healthcare, retail, technology, etc.—yielded less consumer engagement through the tactic. SocialFlow's report also states that data-driven posts, which are published according to predictive algorithms, have 91 percent more reach and 25 percent more user response than posts that are scheduled for certain times of day. Here are three key findings from the study: Scheduled posts accounted for 1.5 percent of content. Real-time posts made up 6.9 percent of content. Data-driven posts accounted for 91.6 percent of content. SocialFlow's findings represent aggregated client data from Facebook, Google Plus and Twitter between April 1 and July 31. The vendor's clients include Walmart, The Guardian, Nickelodeon, PepsiCo and Slate. Such publishers and marketers were responsible for the posts, which prompted about 1.5 billion actions from nearly 361 million users. Continue reading at 'AdWeek'

[ AdWeek | 2014-08-19 00:00:00 UTC ]
News tagged with: #latest study #consumer engagement #key findings

Other Publishing stories related to: 'Predictive Data Boosts Social Messaging by 91%'

Why putting social workers in public libraries could help Montrealers in crisis

As more Quebecers come to libraries for services not found on the shelf, some librarians are calling for Montreal to follow the lead of other Canadian cities and hire social workers. Continue reading at CBC

[ CBC | 2023-07-10 08:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries #public libraries

Hinton Publishing Honors an Unsung Writer and Boosts New Creators

Seattle’s new indie publisher, Hinton Publishing, is a partnership between 'South Seattle Emerald' founder Marcus Harrison Green and Vertvolta Press publisher Vladimir Verano. Its mission is to amplify the voices of BIPOC, LGBTQ, disabled, and low-income authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #indie publisher

Freedom Fighters: Ibram X. Kendi Kicks Off ALA 2023 with a Powerful Message to Librarians

The ALA’s first-ever Rally for the Right to Read featured librarians and advocates speaking of the need to fight censorship and a keynote from author Ibram X. Kendi, who praised librarians as modern-day freedom fighters. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #author ibram #powerful message #fight censorship

With a Boost from Adult Fiction, Print Book Sales Rose 1.3% Last Week

A combination of a 13.1% increase in the adult fiction category and flat sales in adult nonfiction was enough to lift unit sales of print books up 1.3% last week over the comparable week in 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #adult fiction #1% increase #flat sales #adult nonfiction #print books #circana bookscan #print book

YouTube adds VideoAmp to its data clean room

Nielsen and iSpot.tv also have integrations as YouTube rounds out measurement options. Continue reading at Advertising Age

[ Advertising Age | 2023-05-17 10:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

Digiday+ Research: Nielsen gets boost in NewFronts, upfront cycle — but Comscore wins as measurement provider

Digiday's survey found that Comscore and Nielsen will be the dominant measurement providers during this year's NewFronts and upfronts. More than half of publishers said they will accommodate Comscore this year, and nearly half said they will accommodate Nielsen. Continue reading at Digiday

[ Digiday | 2023-05-05 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digiday+ research #survey found #nielsen

Predicting the 2023 Pulitzer Prize for Fiction

The Pulitzer Prize isn’t the only major literary award, but it is the one that seems to get the most attention. The Old Man and the Sea. To Kill a Mockingbird. The Optimist’s Daughter. The Color Purple. Lonesome Dove. Beloved. The Amazing Adventures of Kavalier & Clay. Gilead. The Road. The... Continue reading at Electric Literature

[ Electric Literature | 2023-04-28 11:05:00 UTC ]
More news stories like this | News stories tagged with: #fiction appeared #color purple #lonesome dove #amazing adventures #kavalier clay #underground railroad #electric literature #pulitzer prize

How the social traffic that gave life to BuzzFeed News ultimately led to its demise

BuzzFeed News' closure represents the struggles of news media, but larger, the mismanagement of digital media properties in a world of consolidation. Continue reading at Digiday

[ Digiday | 2023-04-24 04:01:00 UTC ]
More news stories like this | News stories tagged with: #social traffic #gave life #buzzfeed news #news media #digital media

London Book Fair: New Data on UK Readers of Translated Fiction

The Booker Prize Foundation reveals a Nielsen study's data on consumers of translated fiction in the United Kingdom. The post London Book Fair: New Data on UK Readers of Translated Fiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-19 03:19:31 UTC ]
More news stories like this | News stories tagged with: #uk readers #translated fiction #united kingdom #nielsen

Nollywood could see a major boost from Nigeria's new copyright law - an expert explains why

Nigeria’s president, Muhammadu Buhari, recently signed the copyright law. Its provisions will be beneficial only if it is well implemented. Continue reading at The Conversation

[ The Conversation | 2023-04-11 14:35:53 UTC ]
More news stories like this | News stories tagged with: #major boost #expert explains #recently signed #copyright law

How governments are using science fiction to predict potential threats

Science fiction has always been good at predicting distant futures and now governments are turning to them to ward off possible threats. Continue reading at The Conversation

[ The Conversation | 2023-04-10 13:17:28 UTC ]
More news stories like this | News stories tagged with: #science fiction

‘I didn’t give permission’: Do AI’s backers care about data law breaches?

Regulators around world are cracking down on content being hoovered up by ChatGPT, Stable Diffusion and othersCutting-edge artificial intelligence systems can help you escape a parking fine, write an academic essay, or fool you into believing Pope Francis is a fashionista. But the virtual... Continue reading at The Guardian

[ The Guardian | 2023-04-10 09:10:17 UTC ]
More news stories like this | News stories tagged with: #stable diffusion #personal data #copyright laws #latest generation #european parliament #libraries

Fox hires Nielsen exec to lead new data-driven sales strategy

Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age

[ Advertising Age | 2023-03-07 17:55:42 UTC ]
More news stories like this | News stories tagged with: #executive vp #nielsen

Indigo won't pay ransom for stolen employee data

Canada's largest bookstore chain says it won't pay ransom to the online group claiming responsibility for the cyberattack that stole at least some personal data of current and former employees of Indigo Books & Music, and which likely caused... Continue reading at CBC

[ CBC | 2023-03-02 02:09:18 UTC ]
More news stories like this | News stories tagged with: #personal data #bookstore chain

Indigo now says some employee data was stolen in ransomware attack

A ransomware attack compromised the data of current and former employees at Canada's biggest bookstore chain, Indigo Books & Music Inc. says. Continue reading at CBC

[ CBC | 2023-02-24 19:32:50 UTC ]
More news stories like this | News stories tagged with: #ransomware attack #bookstore

Former Employee Sues Macmillan over 2022 Data Breach

The complaint claims that the company’s negligence exposed employees’ sensitive personal information to hackers in the wake of a widely reported cyberattack in June, 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan

Workman Sales Boosted 2022 Hachette Book Group Results

With a full year of sales from its purchase of Workman Publishing in its pockets, Hachette Book Group saw revenue rise over 2021, but higher costs dropped profits. Results at HBG parent, Lagardère Publishing, followed a similar pattern. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #full year #workman publishing #revenue rise #lagardre publishing #lagardère

Salman Rushdie Has a New Book, and a Message: ‘Words Are the Only Victors’

Nearly six months after he was brutally attacked, Rushdie is recovering and releasing a new novel, with the literary world rallying to his side. Continue reading at The New York Times

[ The New York Times | 2023-01-25 16:58:49 UTC ]
More news stories like this | News stories tagged with: #salman rushdie #brutally attacked #literary world

Digital Book World Focuses on Data and Accessibility

Digital Book World, a conference focused on innovation in publishing, opened in New York City with a talk from the International Publishers Association about a two-year project focusing on data collection, as well as the need for more accessible books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #data collection #conference focused #accessible books #publishers association #digital book #book world