What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
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As his literary agency continues to expand, particularly in Latin America, literary agent Andrew Wylie touts thinking globally and prioritizing quality over money. The post Andrew Wylie’s Global Approach to Agenting appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-13 00:00:00 UTC ]
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Some book publishers in Australia question whether the expense of entering the increasing number of book awards is worth the potential end result. The post How Rewarding Are Book Awards? Australia’s Industry Debates the Costs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-12 00:00:00 UTC ]
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Plans to close 10 out of Swindon's 15 libraries have been approved by the council’s cabinet. Continue reading at The Bookseller
[ The Bookseller | 2016-12-10 00:00:00 UTC ]
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Legimi cofounder Mikołaj Małaczyński is optimistic that Poland's already growing ebook market could further benefit from lower VAT rates proposed by the EC. The post Polish Ebook Industry Eyes Brussels’ Proposed VAT Reduction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-08 00:00:00 UTC ]
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Literary agent Andrew Wylie delivered a keynote at the Guadalajara Book Fair and shared stories from his storied career. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
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The Publishers Weekly Stock Index fell 3.8% in November as the share prices of five companies on the PWSI fell in the month and prices of another five rose. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
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Sarah Perry's novel The Essex Serpent is named Waterstones Book of the Year ahead of a Beatrix Potter manuscript and a Harry Potter playscript. Continue reading at BBC News
[ BBC News | 2016-12-01 00:00:00 UTC ]
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The latest from around the publishing world. The post Industry Notes: Omeda, Lytics Team Up | Emerald Acquires RFID Journal appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-17 00:00:00 UTC ]
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A lesser-known nonprofit ad-industry watchdog says trade groups aren't working. The Online Trust Alliance, comprised of a wide array of members including Microsoft, Twitter, programmatic ad-tech company OpenX, digital publisher group Digital Content Next, security software firms and even the... Continue reading at Advertising Age
[ Advertising Age | 2016-11-16 00:00:00 UTC ]
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Amazon is launching a nationwide writing competition in search of a modern day version of popular poem "Twas Night Before Christmas". Continue reading at The Bookseller
[ The Bookseller | 2016-11-16 00:00:00 UTC ]
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Hachette UK c.e.o. Tim Hely Hutchinson has called for the defence of publishing's "liberal" principles in a speech at today's Building Inclusivity in Publishing Conference, as the world lurches politically towards the right. Continue reading at The Bookseller
[ The Bookseller | 2016-11-16 00:00:00 UTC ]
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The Shanghai Children's Book Fair opens this week with a global roster of speakers; Penguin Random House rolls out a plan to help employees pay off student loans. The post International Industry Notes: Young Readers in China; Young Publishers in the US appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-15 00:00:00 UTC ]
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The creative industries need to make the most of the UK's voice and influence in discussions over the digital single market and copyright framework while it "still has a seat at the table", and exploit the "major opportunities" of non-EU export markets, representatives of the industries have said. Continue reading at The Bookseller
[ The Bookseller | 2016-11-08 00:00:00 UTC ]
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Awards recognizing UAE-specific work and international Arabic literature are announced as the International Publishers Association names its next president to a two-year term. The post International Industry Notes: Award Winners at Sharjah; Dutch Publisher Succeeds Charkin at IPA appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-07 00:00:00 UTC ]
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The publishing industry needs to improve the diversity of its staff and open itself up to writers of all backgrounds if it is to increase the range of its output, publishers have told The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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CBS, parent company of Simon & Schuster, was the only company on the Publishers Weekly Stock Index to have an increase in its stock price in October. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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Recognizing the most forward-thinking and innovative leaders in magazine media. The post The 2016 Folio: 100 — Industry Influencers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-03 00:00:00 UTC ]
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Reform of the migration system to enable easy access to critical skills and talent from both EU and non–EU countries is a key recommendation of a new report on Brexit from the Creative Industries Federation. Continue reading at The Bookseller
[ The Bookseller | 2016-10-28 00:00:00 UTC ]
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Authors including Joanne Harris (pictured), Kathy Lette and Robert Harris have slammed proposals to shut the library in Hay-on-Wye as “blasphemous” and “disastrously short sighted”. Continue reading at The Bookseller
[ The Bookseller | 2016-10-25 00:00:00 UTC ]
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As Frankfurt Book Fair’s press officers report a slight increase in trade-visitor attendance this year, the German trade gives Carolin Emcke its 2016 peace prize. A reminder here that many more articles of this kind bring to light various moments and programs at the just-ended Frankfurt Book... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-24 00:00:00 UTC ]
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