What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
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The i’s arts editor Alice Jones has outlined the newspaper’s plans for book reviews under the newspaper’s new ownership. Continue reading at The Bookseller
[ The Bookseller | 2016-05-17 00:00:00 UTC ]
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Opportunities and challenges in Poland's publishing market are under discussion this week at BookExpo America, in the wake of a decision against fixed pricing there. The post At BEA: Poland’s Publishing Industry Is the Market Focus in Chicago appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-12 00:00:00 UTC ]
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Three publishing experts from different areas of the industry reported on the growth and challenges found in the religion book market during a panel hosted by the BIGNY. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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How the 94-year-old publisher is taking a 21st-century approach to driving loyalty among its digital audience. The post Inside Harvard Business Review’s Plans to Boost High-Frequency Traffic appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-11 00:00:00 UTC ]
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The Independent spends £250,000 a day to fund its journalism, and is bullish about maintaining those standards in its future as a digital-only publisher. While print ad revenues have hardly been a safety net for any newspaper publisher for some time, carving out commercial differentiation in the... Continue reading at Digiday
[ Digiday | 2016-05-11 00:00:00 UTC ]
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A court ruling that ends the decades-long practice of distributing copyright levies equally between authors and publishers is rocking Germany’s book industry. Continue reading at The Bookseller
[ The Bookseller | 2016-05-09 00:00:00 UTC ]
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The adult book and religion segments were the only categories in which sales rose last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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Oakley Capital, which has controlling stake in magazine, intends floating company on London AIM market in JuneTime Out, the lifestyle and listing magazine turned international digital media business, is planning a stock market flotation later this year.Oakley Capital, which acquired a... Continue reading at The Guardian
[ The Guardian | 2016-04-29 00:00:00 UTC ]
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In the AAP's first report on 2015 results, the organization found that industry sales fell 2.6% in the year compared to 2014. The figures reflect sales reported by 1,205 publishers to AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-26 00:00:00 UTC ]
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Despite falling sales in fiction, Gilead Publishing is offering a traditional publishing model with advances, royalties, and a tight focus on Christian themes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-21 00:00:00 UTC ]
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Entertainment Weekly makes several additions, Elizabeth Gilbert joins O, The Oprah Magazine, and more... The post Andrew Sullivan Joins New York Media: People on the Move | 4.6.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-06 00:00:00 UTC ]
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The Publishers Association is urging members of the public to "share their love of reading" by volunteering to become Reading Ambassadors in their local communities. Continue reading at The Bookseller
[ The Bookseller | 2016-04-02 00:00:00 UTC ]
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A report from Nielsen about India's book market shows rising literacy rates and education, complicated by 22 languages and over 1,600 dialects. The post Is It Time for India’s Book Market to Gain ‘Industry’ Status? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-01 00:00:00 UTC ]
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Booktopia, an Australian online book retailer, is set to float in the second half of 2016 for a $150m initial public offering as it plans to expand. Continue reading at The Bookseller
[ The Bookseller | 2016-03-30 00:00:00 UTC ]
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Sunday Times literary editor Andrew Holgate, author Nina Stibbe, and Rik McShane retail director at Waterstones will help judge the The British Book Industy Awards' inaugural Book of the Year Continue reading at The Bookseller
[ The Bookseller | 2016-03-24 00:00:00 UTC ]
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Laura Martin is the capacity planning manager at highly renowned Clays Printing. She tells me about what it's like to work for a printer and it's a nice change to have a related industry take the spotlight. Continue reading at The Bookseller
[ The Bookseller | 2016-03-22 00:00:00 UTC ]
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German media group reiterates plan to increase stake to 70-75% as full-year core profits climb 4.7%Bertelsmann has reported a 4.7% rise in full-year core profit and reiterated its plan to raise its stake in Penguin Random House, the book publisher which helped to drive the earnings increase. The... Continue reading at The Guardian
[ The Guardian | 2016-03-22 00:00:00 UTC ]
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The novelist has called Kamila Shamsie’s campaign for a pledge to publish only female authors in 2018 ‘a ridiculous idea’Lionel Shriver has called her fellow novelist Kamila Shamsie’s suggestion of a year publishing only women “rubbish”.Shamsie made the provocative call last year, citing gender... Continue reading at The Guardian
[ The Guardian | 2016-03-10 00:00:00 UTC ]
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Although revenue at Barnes & Noble fell 1.8% in the third quarter, net income increased 11.2%. While delivering its latest earnings report, the retailer also said it is planning to open four new concept stores by April 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-03 00:00:00 UTC ]
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In a conference call in December, CEO Ron Boire promised further details of a prototype store. Now more specifics are starting to emerge for a store that bears striking similarities to one just opened by Amazon in November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-24 00:00:00 UTC ]
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