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Plan A's Andrew Essex: 'The industry is ripe for reinvention'

What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company.  
 The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-12 09:00:00 UTC ]
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10 ways to kill an intern

OK, first of all, nobody is going to teach you how to actually kill an intern. Instead, this is about how I almost killed our interns by unintentionally breaking their hearts. Through exit interviews, I became newly empathetic to their struggles. Even when you’re young and talented, it’s not... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-17 07:00:00 UTC ]
More news stories like this | News stories tagged with: #young writer #important skill #standing ovation #black hole