What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
News tagged with:
#recent acquisition
#parting ways
#paid media
#parted ways
#important skill
#decades ago
PW's annual salary and jobs survey found that pay improved slightly in 2015, and that the industry is still overwhelmingly white. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-16 00:00:00 UTC ]
More news stories like this |
Shop-floor booksellers are being invited to join a new group called The Booksellers Network, which has been backed by significant players from across the industry. Continue reading at The Bookseller
[ The Bookseller | 2016-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#booksellers network
#group called
The angst was palpable at Digital Media Strategies 2016, an annual industry conference held on Wednesday and Thursday at a hotel in Times Square.While there are myriad challenges facing the media companies of today, combatting the power and market share of the social media giants -- often called... Continue reading at Advertising Age
[ Advertising Age | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#times square
#media companies
#market share
#scott havens
#bloomberg media
#global head
The Publishers Weekly Stock Index inched up 0.5% in August, besting the Dow Jones Industrial Average, which had a 0.2% dip in the month. However, without the $10.35-per-share increase posted by Amazon, the PWSI would have fallen 2.4%. There were five winners and five losers in the month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#industry stocks
brightcove.createExperiences(); With the goal of surfacing best-in-class thought leadership on the convergence of video and television, Adweek, along with sponsor and partner NCC Media, convened a half-day Video 2020 Executive Lab late last month in New York for media buyers and... Continue reading at AdWeek
[ AdWeek | 2016-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#executive producer
#digital sales
Lenovo's new Yoga Book will be a sleek folding laptop with stunning secrets inside.Opening up the device reveals a big surprise: It has no hard keyboard. The keyboard area instead has a versatile touch panel that turns into a smartphone-like virtual keyboard, a draw pad, or a digital notepad.The... Continue reading at PC World
[ PC World | 2016-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#yoga book
#big surprise
#big deal
#ambitious attempt
In September, kickoffs will occur in New York, one for a new showcase of writers on Muslim identity, and the other for Frankfurt Book Fair's 2016 Guest of Honor program featuring Flanders and The Netherlands. The post International Industry Notes: Frankfurt’s Guest of Honor Kickoff, PEN... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pen america
David Salariya, founder of The Salariya Book Company, gives tips on how publishers can engage reluctant readers. Continue reading at The Bookseller
[ The Bookseller | 2016-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
Zhejiang University Press has events at BIBF this week, as Japan's Toto Serkan looks at Japan's mobile gaming market, and Scotland's Society of Young Publishers weighs the industry's interest in new skills. The post International Industry Notes: Beijing Book Fair, Japan’s Mobile Games,... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile games
#indie publishers
A driverless air taxi to carry you over traffic in congested urban centers, ordered at the push of a button from your smartphone, may sound like science fiction, but Airbus believes it’s much closer to reality than you think. So close, in fact, that it hopes to test such a vehicle by the end of... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2016-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#science fiction
#recent post
Amazon is to open a new fulfilment centre in Essex next spring to meet increasing customer demand and support the growing number of third party Amazon Marketplace sellers. Continue reading at The Bookseller
[ The Bookseller | 2016-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fulfilment centre
#growing number
Library campaigners plan to gather this Saturday to protest the £1m cuts to Lewisham Council’s library budget, which will see staff removed from four libraries across the borough. Continue reading at The Bookseller
[ The Bookseller | 2016-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#library budget
In the UK, Nielsen's ISBN program has stepped into the digital age with what it describes as sure-footed grace. In the US, an internationally placed STM content platform is bought by a customer. The post International Industry Notes: Shopping at Nielsen, Wiley’s Purchase appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital age
The Sun’s fantasy football site, Dream Team, has been a publisher in its own right for nearly a year. Like other publishers, it’s working out the route to monetizing social video, which means branded content. It has changed several things in its editorial strategy to help build a smoother path... Continue reading at Digiday
[ Digiday | 2016-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#platforms appeared
#make money
#dream team
#editorial strategy
Bath-based Parragon plans to “grow significantly” in the next five years, including boosting its business in the US, with a new American publishing team starting up next month. Continue reading at The Bookseller
[ The Bookseller | 2016-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growth push
The author took to Twitter today to give an explanation for how to increase diversity in science fiction. It starts with publishing more writers of color. The post N.K. Jemisin Has a Plan for Diversity in Science Fiction appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#increase diversity
#science fiction
Bonnier Publishing, the English-language book publishing division of Sweden’s Bonnier Group, has formed Bonnier Publishing USA. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book division
#bonnier publishing
#bonnier group
Headline has acquired a debut non-fiction title, A History of Heavy Metal, by "metalhead" and comedian Andrew O’Neill. Continue reading at The Bookseller
[ The Bookseller | 2016-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#heavy metal
With eight of the 10 companies listed on the Publishers Weekly Stock Index posting increases in their stock prices in July, the PWSI rose 5.8% in the month, beating the 2.8% increase turned in by the Dow Jones Industrial Average. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#industry stocks
#stock prices
Derby city council intends to transfer 11 libraries over to volunteers in a bid to save £648,000 - but campaigners say this is the same as "destroying" them. Continue reading at The Bookseller
[ The Bookseller | 2016-07-29 00:00:00 UTC ]
More news stories like this |