What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
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Book industry statistics in Spain show a market still in trouble, despite some signs of growth. Publishers are focusing on relatively healthy export sales to boost revenue. The post Spain’s Publishers Take Stock of Their Industry’s Health appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-15 00:00:00 UTC ]
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A spokesperson for Pearson UK has said the company is "80% of the way there and ahead of plan" on its latest job-cutting restructure, as the wider company looks to make £250m annualised cost savings globally this year plus a further £100m in 2017. Continue reading at The Bookseller
[ The Bookseller | 2016-07-15 00:00:00 UTC ]
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Tony Silber, vice president of Folio:, gives a preview of what's new and exciting for the most comprehensive magazine industry conference. The post Why the 2016 Folio: Show Is a Can’t-Miss Media Industry Event appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-15 00:00:00 UTC ]
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With analysis of a "slow erosion" of sales and much more, Nielsen's Romance Book Summit is a mix of research analysis and thematic exploration at the Romance Writers of America's gathering. The post For the Love of Industry Data: Nielsen’s Co-Location With Romance Writers of America appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-13 00:00:00 UTC ]
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Wrexham Council is scrapping plans to hand over its libraries to a trust after a review revealed it would cost it £200,000 a year less to continue running the facilities itself. Continue reading at The Bookseller
[ The Bookseller | 2016-07-12 00:00:00 UTC ]
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Watching for a day when 'generosity flows in both directions,' ALLi's leadership assesses new development—and division—in the indie-publishing sector. The post ‘Self-Publishing 2.0’? An Industry Alliance for Indies Calls the Question appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-08 00:00:00 UTC ]
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Libraries across the country continue to be threatened with closure, with councils proposing to close 22 venues altogether across Swindon, Gateshead and Coventry. Continue reading at The Bookseller
[ The Bookseller | 2016-07-08 00:00:00 UTC ]
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Jojo Moyes has toppled clean eating behemoth Joe Wicks, as After You (Penguin), the sequel to bestseller Me Before You (Michael Joseph), sold 53,867 copies for £214,008 to hit the Official UK Top 50 number one spot, according to Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2016-07-06 00:00:00 UTC ]
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Industry leaders are urging a calm approach as the book trade faces a sudden and prolongued period of economic uncertainty following last week’s decision to leave the European Union. But some also expressed anger at the outcome of the referendum. Continue reading at The Bookseller
[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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Attendance at the International Christian Retail Show, held June 26-29 in Cincinnati, fell 29.5% from last year, but the CBA president revealed a new merchandising plan to help boost Christian retailers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-30 00:00:00 UTC ]
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In early April, Medium, the platform founded by Ev Williams, made a pitch to the publishing community: come to Medium, and we'll help you make money. There's not a publisher these days that isn't looking for new revenue streams, so it's not surprising that nearly 400 publishers have applied to... Continue reading at Advertising Age
[ Advertising Age | 2016-06-24 00:00:00 UTC ]
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President and publisher Jay Lauf on the Quartz Daily Brief, the special Cannes Lions edition, and driving audience loyalty by putting readers first. The post How Quartz is Reinventing the Email Newsletter appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-23 00:00:00 UTC ]
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Despite the recent tragic events that took place days before the start of Children's Institute 4 at the Wyndham Orlando, the conference started off on a high note. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-22 00:00:00 UTC ]
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[Sponsored] Four steps toward harnessing the power of audience data for success. The post Publishing 3.0: The Atomization of the Publishing Industry appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-21 00:00:00 UTC ]
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Three Colorado-based publishing professionals are expecting approval from the IRS this month of the Colophon Center, a new foundation aimed at promoting book publishing in the West. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-08 00:00:00 UTC ]
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With Amazon’s stock price closing at a 52-week high of $722.79 on May 31, the Publishers Weekly Stock Index rose 6.9% in the month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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Headline Publishing Group is planning a "bumper year" for Neil Gaiman with eight titles publishing in 2016, plus a live broadcast event scheduled in London for the publication of The View from the Cheap Seats. Continue reading at The Bookseller
[ The Bookseller | 2016-05-27 00:00:00 UTC ]
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Twisted is looking for Facebook food fame. After launching six weeks ago, the London-based food page is getting 220 million views on its videos, according to Tubular Labs. But there are many successful food publishers on Facebook. To differentiate, Twisted looks for oddball combinations like... Continue reading at Digiday
[ Digiday | 2016-05-24 00:00:00 UTC ]
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The Australian book industry awards night heard proposals would reduce authors’ control of copyright and flood market with cheap overseas editionsMagda Szubanski said she would consider leaving the country and called for writers to go on strike. Richard Flanagan called for the resignation of... Continue reading at The Guardian
[ The Guardian | 2016-05-20 00:00:00 UTC ]
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Amazon founder Jeff Bezos told shareholders at the company's annual meeting on Tuesday that the company is "definitely going to open additional stores." Bezos did not, however, specify the number of new outlets Amazon plans to open. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-18 00:00:00 UTC ]
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