What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
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Three industry vets are out as the publishing house revamps revenue structures. The post Condé Nast Eliminates Publishers, Adds Industry-Specific Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-31 00:00:00 UTC ]
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Two Polish authors—one named for his cross-media work—are among London Book Fair's lineup of Authors of the Day in March. The post Industry Notes: London Book Fair’s Authors of the Day; Scribd’s New Magazines appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-30 00:00:00 UTC ]
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Campaigns for Bruno Vincent's Enid Blyton for Grown Ups series (Quercus), Sarah Perry's The Essex Serpent (Serpent's Tail), Maestra by L.S. Hilton (Bonnier Zaffre), The Girls by debut author Emma Cline (Vintage) and the autobiography of Olympic cyclists Laura Trott and Jason Kenny (Michael... Continue reading at The Bookseller
[ The Bookseller | 2017-01-28 00:00:00 UTC ]
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Andersen Press is giving Tony Ross’ classic Little Princess picture book series a push in 2017, with reissues of the titles to pre-empt a brand new instalment in October. Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
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Vincent Monadé, president of the French National Book Centre (Centre National du Livre, CNL), yesterday called for all institutions in the book sector to join forces and prepare a common set of proposals for books to present to candidates in the French presidential election. Continue reading at The Bookseller
[ The Bookseller | 2017-01-25 00:00:00 UTC ]
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The publishing sector could receive a boost as part of prime minister Theresa May’s new industrial strategy, the Publishers Association has said. Continue reading at The Bookseller
[ The Bookseller | 2017-01-24 00:00:00 UTC ]
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Baroness Gail Rebuck has called for the needs of the creative industries to be "truly recognised” by government following prime minister Theresa May's speech. Continue reading at The Bookseller
[ The Bookseller | 2017-01-21 00:00:00 UTC ]
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Offering employment to existing US Nielsen Book employees, the Nielsen Book practice becomes NPD Book in the new acquisition. The post Industry Changes: Nielsen Book’s US Services Sold to NPD Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-20 00:00:00 UTC ]
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Journalist and broadcaster Andrew Marr is chairing the jury for the 2017 Forward Prizes for Poetry. Continue reading at The Bookseller
[ The Bookseller | 2017-01-20 00:00:00 UTC ]
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In 18 months, the Instagram star’s three titles have sold more books than any other UK weight-loss title since records beganInstagrammer turned publishing sensation Joe Wicks is now the author of the UK’s biggest-selling diet books since records began.The Body Coach’s three Lean in 15 books have... Continue reading at The Guardian
[ The Guardian | 2017-01-18 00:00:00 UTC ]
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Plymouth City Council, run by a Conservative and UKIP coalition, is proposing to shut 10 of its 17 libraries as part of a cost-saving measure. Continue reading at The Bookseller
[ The Bookseller | 2017-01-18 00:00:00 UTC ]
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As Sourcebooks acquires March 4th's Little Pickle canon of children's books, Idea Architects names London's Marsh Agency for worldwide translation rights. The post Industry Partnerships: Sourcebooks and March 4th, Idea Architects and Marsh Agency appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-13 00:00:00 UTC ]
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London mayor Sadiq Khan has vowed he will stand with the creative industries "every step of the way" to ensure their interests are "defended" during the upcoming Brexit negotiations. Continue reading at The Bookseller
[ The Bookseller | 2017-01-11 00:00:00 UTC ]
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A market with few reliable statistics, Pakistan's literary leaders work in Western publishing markets and its main play at home is in textbooks. The post Market Overview: Pakistan’s Emerging Publishing Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-10 00:00:00 UTC ]
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In a boom year for the stock market, which included a 13.4% gain for the Dow Jones Industrial Average, the Publishers Weekly Stock Index rose 11%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-06 00:00:00 UTC ]
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A few months ago, after I picked up and devoured a beautifully written memoir by Elisa Hategan and was left with a serious Continue reading at HuffPost
[ HuffPost | 2017-01-03 15:48:11 UTC ]
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Hong Kong used to be a place of relatively free speech in China, but that was before Xi Jinping’s crackdown. Now everybody from writers to booksellers, publishers and printers fear they will be next to ‘disappear’Just over a year after five publishers and booksellers disappeared from Hong Kong... Continue reading at The Guardian
[ The Guardian | 2016-12-28 00:00:00 UTC ]
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Sarah Perry's The Essex Serpent (Serpent's Tail) has won the Spoon's Carpet Novel Award 2016 for the best novel to be read in a pub. Continue reading at The Bookseller
[ The Bookseller | 2016-12-16 00:00:00 UTC ]
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Condé Nast's Food Innovation Group dominated 2016 in all of those areas: food, innovation and groups. FIG houses Bon Appétit (the magazine and multiple digital platforms), Epicurious (the website and app), The Farm (the branded content division), and the FIG Influencers Network (the blog... Continue reading at AdWeek
[ AdWeek | 2016-12-15 00:00:00 UTC ]
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Time is facing one of its most critical decisions since the magazine publisher was founded by Henry Luce and Briton Hadden in 1922.Should the company's board agree to a sale as its print advertising lifeblood continues to drain away? Or should it let new CEO Rich Battista implement his grand... Continue reading at Advertising Age
[ Advertising Age | 2016-12-13 00:00:00 UTC ]
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