What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
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Indie children’s publisher Tiny Owl has announced two London events to celebrate illustrator Ehsan Abdollahi getting a visa. Continue reading at The Bookseller
[ The Bookseller | 2017-08-03 00:00:00 UTC ]
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A new £80m programme will see the UK's creative industries partnered with universities for a series of funded research and development projects aimed at boosting innovation. Continue reading at The Bookseller
[ The Bookseller | 2017-08-02 00:00:00 UTC ]
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Sock puppetry is still "widespread" today in spite of the trade's best efforts to stamp it out more than five years ago, a number of publishers have told The Bookseller, following the latest case to be brought to light. Continue reading at The Bookseller
[ The Bookseller | 2017-08-02 00:00:00 UTC ]
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Italy's PubCoder announces a beta edition of its third iteration, while HarperCollins Children's Books looks to Canada's Wattpad for new content and talent. The post Industry Notes: Italy’s PubCoder 3 Is in Beta; HarperCollins Children’s Is in Deal With Wattpad appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-31 00:00:00 UTC ]
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SnappyTV allows publishers to share TV clips across Twitter, Facebook and other platforms. Twitter is replacing it with a tool that only works for Twitter. The post Twitter plans to shut down SnappyTV in favor of new TV-clipping tool appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-25 00:00:00 UTC ]
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Credit: Illustration by Tam Nguyen/Ad AgeFacebook's plan to let publishers sell subscriptions on its platform is renewing some of its media partners' optimism about their future together.Campbell Brown, head of news partnerships at Facebook, confirmed at an industry event this week that the... Continue reading at Advertising Age
[ Advertising Age | 2017-07-20 00:00:00 UTC ]
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The Pioneer Woman doubles distribution after successful debut, W magazine adds a pair of big names, and more... The post Report: Howard Mittman Departs Condé Nast | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-20 00:00:00 UTC ]
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Digiday Media is excited to welcome its first senior vice president of sales and client engagement. Drew Schutte, the former chief revenue officer of Condé Nast Digital, and publisher of Wired, The New Yorker and Details, is joining Digiday Media to drive sales and client engagement for the... Continue reading at Digiday
[ Digiday | 2017-07-10 00:00:00 UTC ]
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Decatur Book Festival executive director Daren Wang's book tour for his debut novel has also become an excuse to seek out the best bourbon cocktail in the South. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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Didion-esque, Didion-like, Didion-ish: the shorthand for anything insightful written by a white, female author is turning Joan Didion’s perspective into a prescription and stifling literature’s diversity“Writers are always selling someone out,” wrote the young Joan Didion in the preface of her... Continue reading at The Guardian
[ The Guardian | 2017-07-03 00:00:00 UTC ]
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In developed nations, print newspapers are under siege with fairly steep decline in circulation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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Everything is different, and yet the same. Think about Polaroid cameras, which were first replaced by digicams and later smartphones for snapping instant photos. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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Forest Hill Library in Lewisham has started renting out desk space at the cost of £200 a month. Continue reading at The Bookseller
[ The Bookseller | 2017-06-30 00:00:00 UTC ]
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As the US Book Industry Study Group surveys new awareness of rights, China's markets are seeing positive trends in copyright-based exports. The post China’s ‘Copyright Industry’ Shows Rapid Growth, Exports in Creative Products appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-29 00:00:00 UTC ]
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Following the cult success on YouTube of the vlog-series ‘Carmilla,’ a book deal has been struck between Toronto’s Kids Can Press and Shaftesbury films. 0″ height=”276″ /> Poster artwork for the coming film treatment of ‘Carmilla’[/caption] n a statement from the Los Angeles presentation of... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-27 00:00:00 UTC ]
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A new assessment of teaching quality has reportedly sent “shockwaves” through the traditional higher education hierarchy. Continue reading at The Bookseller
[ The Bookseller | 2017-06-23 00:00:00 UTC ]
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Available to people of various racial, ethnic, sexuality and disability categories, these scholarships are designed to help booksellers attend trade shows. The post Industry Notes: Macmillan Partners With Binc on Bookselling Diversity Scholarships appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-23 00:00:00 UTC ]
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The Creative Industries Federation has issued its Brexit "red lines” in the week the Article 50 negotiations formally begin. Continue reading at The Bookseller
[ The Bookseller | 2017-06-21 00:00:00 UTC ]
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Characterized as South Korea's largest ebook service, Ridibooks' parent company raises funds. And Quarto Group Takes on Zest Books distribution. The post Industry Notes: South Korea’s Ridibooks Raises $20 Million; Quarto Distributes Zest Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-20 00:00:00 UTC ]
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In his keynote at Frankfurt's The Markets, the arch-agent Andrew Wylie will address the forces of nationalism: 'The publishing world is in opposition.' The post Andrew Wylie and the Internationalist Imperative: ‘A Profound Moral Question’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-16 00:00:00 UTC ]
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