What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
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Showing upticks for both adults and children's/YA book sectors, the news looks good for the first half of 2017–if adjustments don't change things. The post US Industry Sales for Half of 2017: Looking Good, So Far appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-27 00:00:00 UTC ]
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Rachael Ray Everyday gets a redesign, a jaded UK columnist goes for some creative revenge, and more news of interest from around the magazine world... The post NJ Regional Mag Cancels Ill-Conceived Panel | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-25 00:00:00 UTC ]
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As the post-Frankfurt part of the world publishing autumn conference season rolls on, here are notes on several events in Europe, Asia, and North America. The post Publishing Industry Conference Notes: Paris, Singapore, Philadelphia, London appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-25 00:00:00 UTC ]
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Looking to attract stakeholders to join the effort with money and board membership, BookMap, an effort to size up world publishing, is launched. The post New BookMap Initiative: Trying To Chart the World Publishing Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-23 00:00:00 UTC ]
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Britain’s creative industries are facing a "potentially catastrophic" loss of talent and skills following Brexit, the Creative Industries Federation has warned, arguing that the end of freedom of movement poses a "huge risk" to the sector. Continue reading at The Bookseller
[ The Bookseller | 2017-10-20 00:00:00 UTC ]
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At Wattpad, a new premium subscription is being rolled out for the US and Canadian markets; BookExpo and BookCon call for program submissions. The post Industry Notes: Wattpad Opens a Paid Subscription, BookExpo Calls for Submissions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-19 00:00:00 UTC ]
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Meredith's CEO discusses the MPA's latest campaign, Bauer Publishing wins in court, and other headlines from around the world of magazines. The post National Magazines Take On the Harvey Weinstein Scandal | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-18 00:00:00 UTC ]
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13 October 1987: The Daily Mirror publisher announced that the newspaper would promote European culture, science and industry Robert Maxwell is to publish a new Paris-based English language newspaper, the European Daily, which should be on sale from January 1, 1989. The Daily Mirror publisher... Continue reading at The Guardian
[ The Guardian | 2017-10-13 00:00:00 UTC ]
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Iconic literary agent Andrew Wylie spoke at the Frankfurt Book Fair's Markets conference about diversity in publishing, and giving readers what they want. The post Frankfurt’s Markets Conference: Andrew Wylie on Reading in a Globalized Society appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-11 00:00:00 UTC ]
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Wylie offered a strong defense of diversity in literature, and of the importance of international voices in a world that appears to be “broadly reassembling" along nationalist lines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-10 00:00:00 UTC ]
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Days after a coalition of publishers declared that all attempts to work with scholarly collaboration network (SCN) ResearchGate to resolve the issue of copyright infringements had failed, Springer Nature and ResearchGate have declared themselves to be planning “co-operation”, and "cautiously... Continue reading at The Bookseller
[ The Bookseller | 2017-10-10 00:00:00 UTC ]
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The Publishers Weekly Stock Index fell 2.3% in September, underperforming the Dow Jones Industrial Average, which rose 2.1%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-06 00:00:00 UTC ]
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In humor and praise, Nielsen Book's Mo Siewcharran is remembered in London as someone 'who always saw the bigger picture.' The post Nielsen’s Mo Siewcharran Remembered for Industry Contributions, ‘a Force for Good’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-02 00:00:00 UTC ]
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First time in more than two years: the Association of American Publishers ' monthly StatShot report shows an increase in ebook sales in the US. The post Industry Notes: US Ebook Sales Slightly Up in May; Sourcebooks Signs With Gotham for Film, TV appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-29 00:00:00 UTC ]
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The book trade is gearing up for one the biggest releases of the year for Philip Pullman’s La Belle Sauvage with midnight openings, a “magical” event on the eve of publication and activity in several countries around the world. Continue reading at The Bookseller
[ The Bookseller | 2017-09-29 00:00:00 UTC ]
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A survey of publishers put flat sales ahead of competition from other entertainment as the #1 industry challenge. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-29 00:00:00 UTC ]
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The Booksellers Association (BA) has welcomed the EU Commission's plans for fair taxation of the digital economy as part of its Digital Single Market strategy. Continue reading at The Bookseller
[ The Bookseller | 2017-09-26 00:00:00 UTC ]
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What does the departure of four top editors say about the future of magazines? The post The End of an Era for the Magazine Industry appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-26 00:00:00 UTC ]
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Transworld has acquired an "atmospheric" debut novel set on the Essex marshes during World War 2 and in the present day. Continue reading at The Bookseller
[ The Bookseller | 2017-09-23 00:00:00 UTC ]
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Nikesh Shukla and literary agent Julia Kingsford have launched Kickstarter appeal to fund The Good Journal, with further plans for an affiliated agencyAfter selling more than 50,000 copies and being named the British public’s favourite book of 2016, the success of anthology The Good Immigrant... Continue reading at The Guardian
[ The Guardian | 2017-09-22 00:00:00 UTC ]
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