What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
News tagged with:
#recent acquisition
#parting ways
#paid media
#parted ways
#important skill
#decades ago
The Creative Industries Federation has urged the government to ensure that the creative industries and arts are a "priority sector" in Brexit negotiations, in its election manifesto which is being distributed to all political parties and Federation members. Continue reading at The Bookseller
[ The Bookseller | 2017-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#creative industries
#brexit negotiations
#political parties
Miriam Robinson takes a look at Serpent's Tail's plan for the paperback of Sarah Perry's The Essex Serpent. Continue reading at The Bookseller
[ The Bookseller | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#essex serpent
#sarah perry
The venerable news publisher is applying lessons from its daily newsletter and podcast to get people to regularly open its Discover edition. The post How The New York Times plans to build a daily habit on Snapchat appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#snapchat appeared
#daily habit
Keyed on World Book Day, the cultural heritage platform Europeana opens a literature focus, as a new consultancy for festivals opens in the UK. The post Industry Notes: Europeana Opens ‘Literary Tour’; Trio in UK Opens Literary Events Consultancy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-24 00:00:00 UTC ]
More news stories like this |
Houghton Mifflin Harcourt Co., the Boston-based education publisher facing financial headwinds, said it plans to cut as much as 10 percent of its workforce in effort to save money, according to regulatory filing. With a total workforce of 4,500 workers as of the end of last year, the cuts could... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#save money
#regulatory filing
Moon Palace in Minneapolis and Content Books in Northfield are moving into larger spaces to accommodate customer demand. The stores have both been in business less than five years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-19 00:00:00 UTC ]
More news stories like this |
The US' Authors Guild widens its services with self-publishing instruction; university students in Turkey gain access to De Gruyter journal resources. The post Industry Notes: Turkey’s ANKOS Signs With De Gruyter; US Authors Guild Issues New Guide appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#guide appeared
#de gruyter
#university students
New York Gov. Andrew Cuomo earned $783,000 for his memoir, which has sold only 3,200 copies since it was published 2½ years ago, the Buffalo News reports. Cuomo's “All Things Possible: Setbacks and Success in Politics and Life” was published by the Harper Collins imprint Harper in October 2014.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#andrew cuomo
Time Inc. scores big wins for January issues, Snapchat dominates among Gen-Xers, and more... The post Consolidation in the Luxury Magazine Space | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-18 00:00:00 UTC ]
More news stories like this |
The Creative Industries Federation has unveiled a "blueprint" for UK economic growth. Continue reading at The Bookseller
[ The Bookseller | 2017-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#creative industries
Virginia Tech partners with the UK's Overleaf on authoring tools. In Geneva, two agencies create a new international publishing statistics project. The post Industry Notes: Overleaf at Virginia Tech; WIPO and IPA at Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#frankfurt appeared
The British Library is to get a 100,000 sq ft extension, as well as a new entrance and more exhibition space, with "new facilities" for the writers and academics who use the site. Continue reading at The Bookseller
[ The Bookseller | 2017-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#british library
Former Politics and Prose manager Angela Maria Spring plans to open a bookstore “owned, operated, and managed by a majority of people of color” in the nation’s capital. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-12 00:00:00 UTC ]
More news stories like this |
David Walliams talks to Philip Jones about his ambition to write as many books as Michael Morpurgo, and his continuing success. Continue reading at The Bookseller
[ The Bookseller | 2017-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#philip jones
#michael morpurgo
#continuing success
More Pulitzers for magazine media, a fight over a Wisconsin nature magazine, and more... The post Michela Abrams Steps Down at Dwell | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine media
The new Amazon UK Kindle Storyteller Award is open to writers everywhere, as BookCon in New York announces Margaret Atwood, Dan Brown for June 3 and 4. The post Industry Notes: New £20,000 ‘Kindle Storyteller’ Award; BookCon Announces Panels appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dan brown
CMO Michael Brunt details the 175-year-old magazine's strategy to boost circulation revenue by penetrating a still largely untapped market. The post Inside The Economist’s Plan to Conquer America appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post inside
Group plays down significance of information stumbled upon by staff union, but agrees to consult further with MEAAFairfax Media is planning another restructure of the Age and Sydney Morning Herald newsrooms, according to a secret document discovered by the staff union.However, the publisher has... Continue reading at The Guardian
[ The Guardian | 2017-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media entertainment
Founder of the academic publishing website leaves to take new university role after pressure from global boards over his roleThe founder of the Conversation, Andrew Jaspan, has resigned from the academic publishing venture six months after going on enforced leave following a staff... Continue reading at The Guardian
[ The Guardian | 2017-03-31 00:00:00 UTC ]
More news stories like this |
At Paris' book fair, France invites the UAE to be 2018's Livre Paris Guest of Honor. And Penguin Random House's Markus Dohle cites diversity's importance. The post Industry Notes: UAE Named Paris Guest of Honor 2018; Penguin’s Dohle Cites ‘Commitment to Print’ appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book fair