What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
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Hodder & Stoughton is publishing a rugby memoir by Rob Andrew, former England player and professional director of the Rugby Football Union (RFU). Continue reading at The Bookseller
[ The Bookseller | 2017-06-10 00:00:00 UTC ]
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British Library officials say the Hay Archive comprises its largest acquisition of literary recordings. And Cengage announces new anti-piracy efforts. The post Industry Notes: Hay Festival Archive to British Library; Cengage Fights Counterfeit Course Materials appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-09 00:00:00 UTC ]
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The winner of the Book of the Year at the British Book Awards, Sarah Perry’s The Essex Serpent has taken the literary world by storm. The author discusses her ascent with Alice O’Keeffe. Continue reading at The Bookseller
[ The Bookseller | 2017-06-07 00:00:00 UTC ]
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As BookExpo's conference programming looks at the new centricity of consumer data, ReedPOP hits 'reset' on mission priorities and approach. The post BookExpo Opens With Data for the Industry and a Focus on Consumers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-01 00:00:00 UTC ]
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As BookExpo opens its trade floor, Frankfurt has a new deal for trade visitors. And Sourcebooks' Dominique Raccah picks up another honor. The post Industry Notes: Sourcebooks’ Raccah Honored; Frankfurt Announces Ticket Pricing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-01 00:00:00 UTC ]
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The academic publishing and bookselling sectors are facing multiple calls to “talk up what you do” in the face of a changing political environment around higher education. Continue reading at The Bookseller
[ The Bookseller | 2017-05-27 00:00:00 UTC ]
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In the Netherlands, a reading and writing platform, Sweek, gains traction. In the States, BookExpo and Bookcon plan Facebook Live streams of interviews. The post Industry Notes: A Milestone at the Netherlands’ Sweek; Facebook Live at BookExpo and Bookcon appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-26 00:00:00 UTC ]
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Customers shopped during a preview on Tuesday for Amazon’s first New York bookstore. Continue reading at The New York Times
[ The New York Times | 2017-05-24 00:00:00 UTC ]
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The Creative Industries Federation has cancelled its planned general election event in Hull with Jeremy Corbyn, because, it says, Labour refused to give up as much time as other parties to questions from the floor. Continue reading at The Bookseller
[ The Bookseller | 2017-05-23 00:00:00 UTC ]
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The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by... Continue reading at Advertising Age
[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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The combination of the UK's leading book industry awards with the 'Nibbies' produces The Bookseller's broad picture of a robust and busy books community. The post British Book Awards 2017: The ‘Nibbies’ Honor Literature and Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-10 00:00:00 UTC ]
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Sarah Perry’s The Essex Serpent (Serpent’s Tail) has won the British Book Awards accolade of Book of the Year, beating off strong competition from 36 shortlisted titles. Continue reading at The Bookseller
[ The Bookseller | 2017-05-09 00:00:00 UTC ]
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Sarah Perry crowns a much-garlanded year for her gothic romp, honoured alongside authors including Kiran Millwood Hargrave and JK RowlingTwo word-of-mouth bookselling success stories – Sarah Perry’s novel The Essex Serpent and Kiran Millwood Hargrave’s young adult book The Girl of Ink and Stars... Continue reading at The Guardian
[ The Guardian | 2017-05-09 00:00:00 UTC ]
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Pearson said it has plans to further reduce costs by $300 million, and it is also reviewing its strategic options for the K-12 courseware business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-08 00:00:00 UTC ]
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Screenwriter Andrew Davies is to adapt Vikram Seth's A Suitable Boy for BBC1, in the novel's first screen adaptation. Continue reading at The Bookseller
[ The Bookseller | 2017-05-06 00:00:00 UTC ]
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With the stock prices of five companies falling in April and another five rising, the Publishers Weekly Stock Index rose 3.3% in the month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-05 00:00:00 UTC ]
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Publishers' responsibilities with 'controversial authors professing what seem to be unpopular opinion' at BEA, while Brussels gets some perspective on VAT. The post Industry Notes: BookExpo’s ‘First Amendment Resistance’; EU Research Looks at VAT on Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-03 00:00:00 UTC ]
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When it comes to sports bras, the longstanding idea was to keep breast movement to a minimum during exercise, but Lululemon is turning that notion on its head. After two years of development, incorporating everything from advancements in neuroscience to behavioral psychology, the activewear firm... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-05-02 00:00:00 UTC ]
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The publishing industry has rallied round to help the independent Big Green Bookshop after one of its owners sent out a desperate tweet appealing for customers because they were “seriously skint”. Continue reading at The Bookseller
[ The Bookseller | 2017-04-27 00:00:00 UTC ]
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B2B's shifting ad spend, a big promotion at Teen Vogue, and more news from around the magazine space. The post IBT Media Rebrands as Newsweek Media Group | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-27 00:00:00 UTC ]
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