What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
News tagged with:
#recent acquisition
#parting ways
#paid media
#parted ways
#important skill
#decades ago
Faber & Faber has unveiled a raft of initiatives to address under-representation of minority groups in the company after its c.e.o. Stephen Page admitted "both the industry and Faber have not yet achieved acceptable representation". Continue reading at The Bookseller
[ The Bookseller | 2017-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#faber faber
In its program to change the makeup of the UK book business workforce, British publishers have taken the lead in international inclusivity efforts. The post The UK’s Publishers Commit to a Workforce Diversity Program’s 10-Point Action Plan appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#british publishers
In its program to change the makeup of the UK book business workforce, British publishers have taken the lead in international inclusivity efforts. The post The UK’s Publishers Formally Commit to a Workforce Diversity Program’s 10-Point Action Plan appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#british publishers
Keeping pace with the National Hurricane Center, Simon & Schuster extends its aid to storm-swept libraries and bookstores in the wake of Hurricane Irma. The post Industry Notes: Simon & Schuster Holds Out Relief Assistance to Irma-Damaged Regions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#keeping pace
#hurricane irma
Graydon Carter, 25 years. Robbie Myers, 17 years. Cindi Leive, 16 years. Nancy Gibbs, 4 years as editor in chief and 28 more at the company. All four major magazine editors, at Vanity Fair, Elle, Glamour and Time, respectively, have stepped down from their positions within the month of... Continue reading at AdWeek
[ AdWeek | 2017-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#move forward
#graydon carter
#robbie myers
#cindi leive
#nancy gibbs
#vanity fair
The Creative Industries Federation has appointed Rosie Millard as deputy c.e.o. and promoted Caroline Julian to head of policy and public affairs. Continue reading at The Bookseller
[ The Bookseller | 2017-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#public affairs
Barnes & Noble has been closing stores steadily for years, but CEO Demos Parneros said, during a conference call yesterday, that his goal is to position the company for "net store expansion" in fiscal 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
Facebook is said to be offering hundreds of millions of dollars to music publishers and record labels to avoid having to take down user-generated videos that feature copyrighted music. Bloomberg cites "people familiar with the matter" as saying Facebook's payments will allow for the legal use of... Continue reading at Betanews
[ Betanews | 2017-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#music industry
#music publishers
#record labels
#people familiar
Research indicates diversity has improved in recent years, but a generational change is needed to balance the book trade, according to researchersA survey of more than 1,000 people working in UK publishing has found that more than 90% currently in the industry classify themselves as white... Continue reading at The Guardian
[ The Guardian | 2017-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book trade
#uk publishing
#vast majority
The Ukrainian ban on Russian-language book imports is seen as contributing to closures and consolidations. Surviving publishers are reported struggling. The post Ukraine Publishing Industry’s Bad Year: Closures Amid Kiev’s Russian Book Ban appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bad year
The local sports news publisher would like to have 100,000 subscribers by year-end. The post Behind The Athletic’s plans to grow local sports news subscriptions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-29 00:00:00 UTC ]
More news stories like this |
And publishers get to keep all of the revenue, says Mark Zuckerberg. The post Facebook Confirms Plan to Help Pubs Sell Subscriptions Through Instant Articles appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mark zuckerberg
In a timely partnership for the school year, international publisher McGraw-Hill and ebook-and-print bundler iFlipd pilot a $15-per-week textbook rental. The post Industry Notes: McGraw-Hill and iFlipd Pilot a Weekly Rental Ebook+Print Textbook Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#school year
Lincolnshire and Powys are the latest councils to come under the spotlight for planned cuts to their public library service. Continue reading at The Bookseller
[ The Bookseller | 2017-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#planned cuts
'Publishing needs new voices, new writers need a showcase,' says Julia Bell, who leads the forthcoming new iteration of 'The Mechanics' Institute Review.' The post Birkbeck’s ‘Mechanics’ Institute’ Anthology: ‘Showcasing New Voices’ to the UK Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk industry
'We cling on to the idea that the UK is so different from all the other countries.' And change, says Bloomsbury's Richard Charkin, is a new constant. The post Richard Charkin: ‘We’ve Allowed Our Industry To Become Over-Complicated’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#richard charkin
Talking of 'innovative and affordable solutions to assist schools and universities,' Odilo announces a deal with the European Commission. The post Industry Notes: EC Chooses Spain’s Odilo; Quarto Breaks Off Talks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european commission
It looks like we're not finished with deals between comic book creators and online movie studios. Hot on the heels of Netflix announcing its acquisition of Mark Millar's comic book empire Millarworld comes news from Amazon. The company now has a firs... Continue reading at Engadget
[ Engadget | 2017-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#walking dead
#mark millar
Thanks to the request of a new shareholder that the company put itself up for sale, the stock price of Barnes & Noble rose 7.2% in July, the strongest performance of the 10 stocks listed on the Publishers Weekly Stock Index. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#industry stocks
#stock price
Time Inc. spins SI Swimsuit into its own division, 1105 Media's new ABM platform receives a nod, and more... The post Trump Takes a Swing at Golf Magazine | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-03 00:00:00 UTC ]
More news stories like this |