What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
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Three Big Five CEOs are scheduled for a session from BookExpo and the Association of American Publishers. And the UK's award for writers aged 18 to 35 opens for submission. The post Industry Notes: US Publishers Association Announces Book Expo Panels; UK’s Sunday Times Prize Opens for Entries... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-20 00:00:00 UTC ]
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As her new movie, “I Feel Pretty,” hits theaters, the superstar comedian and actor opens up about confidence, gender inequality, and why she doesn’t obsess over photos of herself. It seems impossible that anyone could experience the year 2015 as Amy Schumer did and ever suffer from confidence... Continue reading at Fast Company
[ Fast Company | 2018-04-19 00:00:00 UTC ]
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The third iteration of Germany's publishing startup incubator ContentShift features mentoring and a €10,000 prize announced at Frankfurter Buchmesse. And the first outing for a new YA translation honor will flag the book to American librarians. The post Industry Notes: Nurturing Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-18 00:00:00 UTC ]
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In its second year at Bogotá, the professional program has a class of agents, editors, and translators arriving this week. And in the UK, Amazon will pay a second Kindle Storyteller winner £20,000. The post Industry Notes: Bogotá’s Second Pro Program; Kindle UK’s Second Storyteller Award... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-17 00:00:00 UTC ]
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In her eleventh cookbook, 'How to Eat a Peach: Menus, Stories and Places,' British food writer Diana Henry explores how to craft a menu in every season. We chatted with the author about reaching readers in the States, the rules of menu-making, and what titles she’s looking to add to her vast... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-17 00:00:00 UTC ]
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Apple plans to integrate recently acquired magazine app Texture into Apple News and debut its own premium subscription offering, according to people familiar with the matter. The move is part of a broader push by the iPhone maker to generate more revenue from online content and services.The... Continue reading at Advertising Age
[ Advertising Age | 2018-04-17 00:00:00 UTC ]
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The Northern Fiction Alliance proposes an eight-point plan to address the issue of regional diversity in publishing. Continue reading at The Bookseller
[ The Bookseller | 2018-04-17 00:00:00 UTC ]
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The 2018 Pulitzer Prizes for Letters were awarded in the categories of fiction, history, biography poetry, and general nonfiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-16 00:00:00 UTC ]
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No one in publishing can “feel smug” about the issue of gender pay, Hachette c.e.o. David Shelley has said, while urging publishers to also consider intersectionality and unconscious bias when discussing issues of diversity and inclusion. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
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This year, Frankfurter Buchmesse offers a Wild Card free stand to both a German and an international exhibitor. And the PW Star Watch program opens to young talent in publishing in Canada, as well as in the United States. The post Industry Notes: Frankfurt Has Two Wild Cards This Year; PW Star... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-05 00:00:00 UTC ]
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Following 2017's Market Focus Poland and this year's Market Focus Baltics, Indonesia will be the highlighted nation at London Book Fair in 2019. And in New York City, Markus Dohle names Madeline McIntosh to lead Penguin Random House US. The post Industry Notes: Indonesia Named London’s 2019... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-05 00:00:00 UTC ]
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In an interview during the Bologna Book Fair, Haiyun Zhao from SAPPRFT and Xueqian Li of CCPPG discuss the rapid development of China’s children’s book publishing market. The post Why China’s Children’s Book Industry Is Growing So Fast appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-28 00:00:00 UTC ]
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Led by the writing non-profit Grub Street, a Boston literary coalition proposal for a cultural center along the city's waterfront got a boost this week with the announcement of a $2 million grant from the Calderwood Charitable Foundation should their plan be approved. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-27 00:00:00 UTC ]
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Meredith Corp., which bought Time Inc. and its stable of magazines in January, plans to sell the flagship publication Time, as well as Sports Illustrated, Fortune and the Money brand, after completing a review of the $1.8-billion deal. The company also intends to eliminate about 1,000 jobs over... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-22 00:00:00 UTC ]
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Meredith Corp., which bought Time Inc. and its stable of magazines in January, plans to sell flagship publication Time as well as Sports Illustrated, Fortune and Money after completing a review of the $1.8 billion deal.The company also intends to eliminate about 1,000 jobs over the next 10... Continue reading at Advertising Age
[ Advertising Age | 2018-03-22 00:00:00 UTC ]
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Imagine That: After building brand equity for 20 years as Top That, the UK children's publisher is changing names. And in the Baltics' bid for audiences in April, Estonia announces a festival to follow London Book Fair. The post Industry Notes: A Children’s Publisher Changes Names; Estonian... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-19 00:00:00 UTC ]
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Announcing an IPO on the Warsaw Stock Exchange's NewConnect index for this year, Poland's Legimi ebook and audiobook subscription pursues development in Germany, China. The post Poland’s Ebook and Audiobook Subscription Service Legimi Plans IPO for International Expansion appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-15 00:00:00 UTC ]
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Rolling out the news of its acquisition with three pivotal titles, Open Road announces its Graham Greene US ebook rights acquisition, as the UK’s Unicorn names artist Ali Cavanaugh for a 2019 retrospective. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Jon Fine: ‘Greene’s Extraordinary... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-13 00:00:00 UTC ]
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Unsatisfied with the company's limited efforts in foreign rights sales in the past, Eksmo-AST's incoming general director says the company will go to Frankfurter Buchmesse this year with a big list of children's and literary titles. The post Russia’s Eksmo-AST Plans Major Foreign Rights... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-12 00:00:00 UTC ]
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The country has emerged as a surprising literary force as a novel by the ‘Korean Henning Mankell’ bags a six-figure deal and sparks a global bidding warLast December, Korean novelist Un-su Kim set out on an eight-month deep-sea fishing trip as part of research for his next book. Unreachable by... Continue reading at The Guardian
[ The Guardian | 2018-03-03 00:00:00 UTC ]
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