What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
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Hachette Children’s Group is preparing a new publishing programme next year to celebrate 20 years since the publication of Giles Andreae and Guy Parker-Rees’ picture book, Giraffes Can’t Dance, and bring the book to an audience of new readers. Continue reading at The Bookseller
[ The Bookseller | 2018-09-25 00:00:00 UTC ]
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Kuala Lumpur is the 2020 World Book capital; more political books in the US released and compete with growing sales of Woodward's 'Fear'; and PRH has a new CFO. The post Industry Notes: 2020 World Book Capital; Political Book Sales in the US; PRH Names New CFO appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-21 00:00:00 UTC ]
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The 2018 sales decline was mainly due to a 13.6% drop in sales in the K-12 instructional materials segment. The two main consumer categories had gains with adult book sales up 4.2% and children’s/young adult sales inching up 0.3% over the first half of 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-07 00:00:00 UTC ]
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Bookselling Ireland and Publishing Ireland are launching Irish Book Week, a new nationwide celebration of Irish books and bookshops. Continue reading at The Bookseller
[ The Bookseller | 2018-09-07 00:00:00 UTC ]
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The Basketball Hall of Fame will honor Andrew Bernstein with the Curt Gowdy Award for print media excellence, recognizing far more than just his decades of work as the Southern California-based official team photographer of, among other teams, the Lakers, Clippers and Sparks. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-04 00:00:00 UTC ]
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Having tested the program on an invitational basis for three months, Amazon rolls out its children's book boxes offer to the US Prime membership. And the Library of Congress holds its annual National Book Festival this weekend. The post Industry Notes: Amazon ‘Prime Book Boxes’ for Children;... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-31 00:00:00 UTC ]
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Bloomsbury will publish Grilled, about the fight for better conditions for farmed chickens, from American campaigner Leah Garcés. Continue reading at The Bookseller
[ The Bookseller | 2018-08-31 00:00:00 UTC ]
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A new Penguin Random House site for educators markets curriculum-relevant titles from both the frontlist and backlist. And two programs are providing tens of thousands of Cengage's new subscription to students. The post Industry Notes: Penguin Random Opens Education Site, Cengage Unlimited... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-29 00:00:00 UTC ]
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Veteran literary agent and "godfather of the industry" Michael Sissons has died aged 83. Continue reading at The Bookseller
[ The Bookseller | 2018-08-29 00:00:00 UTC ]
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It was only four months ago that American Media, Inc. emphatically denied any "catch and kill" coordination with then-candidate Donald Trump and his personal lawyer, Michael Cohen, calling accusations to that affect "reckless, unsubstantiated, and false," and "an attack on the First... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-24 00:00:00 UTC ]
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Adweek recently caught up with BuzzFeed CEO Jonah Peretti and chief revenue officer Lee Brown about the state of the digital publisher, the challenges of a changing industry and where they see the company in the years ahead. We also chatted with them about the evolution of Tasty in the three... Continue reading at AdWeek
[ AdWeek | 2018-08-21 00:00:00 UTC ]
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Independent publishers based in the north of England explore the problems faced by such presses in a market dominated by London-based corporate publishers in a round-table discussion chaired by The Bookseller at Bradford Literature Festival. Continue reading at The Bookseller
[ The Bookseller | 2018-08-18 00:00:00 UTC ]
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Plans to celebrate the 40th anniversary of the release of Raymond Briggs' classic The Snowman are gearing up, with partnerships with Backyard Cinema, The Royal Mint and Waterstones among them. Continue reading at The Bookseller
[ The Bookseller | 2018-08-17 00:00:00 UTC ]
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This is the second year of operation for Germany's Buchtrailer Awards and the third year for the UK's Republic of Consciousness Prize for small presses. Both niche programs have opened for submissions. The post Industry Notes: Germany’s Buchtrailer Awards and the UK’s Republic of Consciousness... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-17 00:00:00 UTC ]
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Authors, publishers and trade professionals are joining together to launch a working class writers’ festival. Continue reading at The Bookseller
[ The Bookseller | 2018-08-15 00:00:00 UTC ]
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Is New York magazine for sale? A spokeswoman for New York Media has confirmed that the Wasserstein family is considering "investment interest and strategic opportunities" and "evaluating the market" following reports that New York magazine and its digital offshoots are up for sale. Bruce... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-15 00:00:00 UTC ]
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The magazine publisher will be competing with entertainment conglomerates, consulting firms and ad agencies for new revenue. The post Conde Nast’s turnaround plan faces hurdles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-14 00:00:00 UTC ]
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‘The share of income from rights has steadily increased from 72 percent in 2013 to 80 percent in 2016,’ says the UK’s Publishers Association, in a report released this summer. By Porter Anderson, Editor-in-Chief | @Porter_Anderson In Five Years: A 90 Percent Rise in Rights Income hen Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-14 00:00:00 UTC ]
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The Buddhist publisher is kicking off its children's books imprint, Bala Kids, in spring 2019 with three titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-10 00:00:00 UTC ]
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The four independent publishers announced as new additions to Ingram Publishers Services clients show a range of visual and topical idiom, two of them with roots in Europe. The post Industry Notes: Ingram Publisher Services Announces New International Illustrated Presses appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-09 00:00:00 UTC ]
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