What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
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Western Michigan University's Medieval Institute Publications announces a marketing partnership with De Gruyter, as Cambridge University Press sees digital reaching 'close to 40 percent of total sales.' The post Industry Notes: De Gruyter Partnership with Medieval Institute; Cambridge Cites... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-08 00:00:00 UTC ]
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Meet the author who had 60 rejections before hitting it lucky with an ebook publisher. Continue reading at BBC News
[ BBC News | 2018-08-08 00:00:00 UTC ]
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Penguin Random House Children’s and The Roald Dahl Story Company are planning a series of events based on James and the Giant Peach for this year’s Roald Dahl Day. Continue reading at The Bookseller
[ The Bookseller | 2018-08-04 00:00:00 UTC ]
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Author Juno Dawson will expose the dark underbelly of the fashion industry in her next YA novel, Meat Market. Continue reading at The Bookseller
[ The Bookseller | 2018-08-02 00:00:00 UTC ]
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Souvenir Press has announced a celebration of founder Ernest Hecht's life as well as revealing the last book he commissioned. Continue reading at The Bookseller
[ The Bookseller | 2018-07-31 00:00:00 UTC ]
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In Germany, Matthäus Cygan moves from digital direction at Random to business development at Frankfurter Buchmesse, and in the States, Kristin Fassler moves from Ballantine to Atria in marketing. The post Industry Notes: Cygan Joins Frankfurter Buchmesse; Fassler Goes to Atria appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-25 00:00:00 UTC ]
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The 10-year-old Düsseldorf University Press is acquired by Berlin's De Gruyter, while a US independent publisher of Mo Yan and Octavio Paz is to be distributed by Simon & Schuster. The post Industry Notes: Germany’s De Gruyter Buys Düsseldorf; S&S Distributes Skyhorse appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-23 00:00:00 UTC ]
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Discount retailer The Works is reportedly planning to enter the stock market with a £100m listing giving its private equity owners and management a £36.7m payout. Continue reading at The Bookseller
[ The Bookseller | 2018-07-17 00:00:00 UTC ]
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UNITE 2018, the annual international convention hosted by the Association for Christian Retail, took place in Nashville, Tenn., from July 8-11, sharing news of a large investment designed to change the industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-12 00:00:00 UTC ]
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Princeton University Press announces its PUP Audio division with four frontlist titles for the fall. And Penguin Random House Ireland partners with the charity Fighting Words on a student anthology. The post Industry Notes: Princeton Press Opens Audio Division; PRH Ireland Supports Fighting... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-10 00:00:00 UTC ]
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Neither Barnes & Noble nor the spun-off Barnes & Noble Education have done terribly well in 2018. (Amazon, however, is doing just fine.) Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-06 00:00:00 UTC ]
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The creator of television's 'CSI' franchise and his wife create a new series of teen-told tales as graphic novels, Simon & Schuster distributing. And Sweden's still young Thunderful Publishing has a new acquisition in Rising Star Games. The post Industry Notes: Zuiker Press’ Issue-Based... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-05 00:00:00 UTC ]
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UK audio production sector trade association The Radio Independents Group is relaunching as AudioUK, and with a broader remit, in the wake of the audiobook and podcasting boom, "to put audio production at the heart of the UK’s successful creative industries". Continue reading at The Bookseller
[ The Bookseller | 2018-07-03 00:00:00 UTC ]
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Fifty years of Man Booker Prize for Fiction winners have been sorted down to a shortlist, and you can help crown the 'Golden' book. And some of this year's Audie Award winners are now playing on 'Beyond the Book.' The post Industry Notes: UK’s Golden Booker Voting Is Closing; AudioFile’s Whitten... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-25 00:00:00 UTC ]
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Teaser text Image By Porter Anderson, Editor-in-Chief | @Porter_Anderson subhed f you’ve spent any time lately thinking that the political nightmares of the day surely have been good for some book sales–you take your silver linings where you can find them, right?–a new report from the NPD... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-21 00:00:00 UTC ]
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Lagom, the imprint from Bonnier Publishing's King's Road, has signed a new fitness title by Daniel Wheeler, star of Channel 4’s "Super Slimmers". Continue reading at The Bookseller
[ The Bookseller | 2018-06-16 00:00:00 UTC ]
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'The beautifully diverse publishing culture of Bangladesh is at risk,' says the Internaitonal Publishers Association, in condemning the shooting murder of poetry publisher Shahzahan Bachchu. 'Free expression' says PEN 'is under grave threat in Bangladesh.' The post World Industry Organizations... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-14 00:00:00 UTC ]
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The winner of the second iteration of the Albertine Prize for French literature translated into English is announced in New York, as six guest curators are named in the UK for this year's Cheltenham Literature Festival. The post Industry Notes: Garréta, Ramadan Win 2018 Albertine; Curators... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-14 00:00:00 UTC ]
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The Other Palace, a London theatre owned by Andrew Lloyd Webber’s Really Useful Theatres Group, will this autumn stage an adaptation of Ted Hughes’ classic children’s book The Iron Woman (Faber Children’s). Continue reading at The Bookseller
[ The Bookseller | 2018-06-13 00:00:00 UTC ]
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Lara Prescott’s We Were Never Here recounts how the CIA used Boris Pasternak’s novel as a propaganda tool during the cold warLast month, Lara Prescott was preparing to graduate from her three-year creative writing fellowship at the University of Texas. Two weeks later, she is sitting on book... Continue reading at The Guardian
[ The Guardian | 2018-06-11 00:00:00 UTC ]
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