What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
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Lara Prescott’s We Were Never Here recounts how the CIA used Boris Pasternak’s novel as a propaganda tool during the cold warLast month, Lara Prescott was preparing to graduate from her three-year creative writing fellowship at the University of Texas. Two weeks later, she is sitting on book... Continue reading at The Guardian
[ The Guardian | 2018-06-11 00:00:00 UTC ]
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In recognition of the Singapore Book Council's 50th anniversary, the Asian Festival of Children's Content names Singapore its 'Country of Focus.' And in the States, Macmillan and Binc open a second year of diversity-driven bookseller scholarships. The post Industry Notes: Asian Festival of... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-04 00:00:00 UTC ]
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May was a quiet month for both the stock market and the Publishers Weekly Stock Index. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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De Montfort Literature will employ an algorithm ‘to identify career novelists’, and hopes to free its writers from second jobsEven the most revered authors held down day jobs, from TS Eliot’s time at Lloyd’s to Walt Whitman’s stint as a government clerk. Now a “successful hedge fund with a... Continue reading at The Guardian
[ The Guardian | 2018-06-01 00:00:00 UTC ]
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For the book business, print and digital markets have found balance, CEOs say, but political instability in the culture at large remains a cause for concern. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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China Literature is at New York Rights Fair this week to bring more Chinese literature to the American market. And Amazon Publishing announces a two-book deal with Patricia Cornwell. The post Industry Notes: China Literature at Rights Fair; Amazon Publishing Signs Patricia Cornwell Series... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-30 00:00:00 UTC ]
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Simon Mayo is to launch his own fortnightly book club, following the ending of his popular BBC Radio 2 book club last month. Continue reading at The Bookseller
[ The Bookseller | 2018-05-26 00:00:00 UTC ]
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The global chief of Penguin Random House names Kristin Cochrane to the role of CEO in Canada. And in Sweden, the national universities' and research consortium says it can't get the open-access arrangements it needs from Elsevier. The post Industry Notes: Canada’s PRH Gets a Female CEO;... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-18 00:00:00 UTC ]
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The manager of Edinburgh retailer Golden Hare Books has hit out at Waterstones’ plans to open an unbranded store nearby. Continue reading at The Bookseller
[ The Bookseller | 2018-05-16 00:00:00 UTC ]
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A program that provides more than 27,000 educators with weekly poetry and teaching materials to support it has won the 2018 Innovations in Reading Prize from the National Book Foundation. The post Industry Notes: ‘Teach This Poem’ Wins National Book Foundation’s Innovations Prize appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-11 00:00:00 UTC ]
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The Ucross Foundation, best known for its 20,000-acre artists' retreat ranch in Wyoming, honors Proulx. And Wattpad expands another its screen presence with a new film option from Sony Pictures Television. The post Industry Notes: Ucross Foundation Honors Annie Proulx, Sony Options Katarina... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-07 00:00:00 UTC ]
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Bringing forward literature that would be 'shipwrecked without a translator,' Words Without Borders observes 15 years while BookExpo announces Len Riggio's keynote and BookCon adds interactivity to Jeff Kinney's talk. The post Industry Notes: ‘Words Without Borders’ at 15; Riggio, Kinney at... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-04 00:00:00 UTC ]
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Although the stock market went through some wild gyrations in April, the Dow Jones Industrial Average finished the month only 2.5% higher than the start of April. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-04 00:00:00 UTC ]
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In subscriptions, Amazon's Prime program announces a "Book Box" invitational offer in the United States, as the UK's Unicorn art-book publisher names New Mexico's Fatima Ronquillo to its retrospective club. The post Industry Notes: Amazon Prime Boxes Books for Children, Unicorn Acquires... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-02 00:00:00 UTC ]
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At the 2018 Abu Dhabi Book Fair, Flora Rees of the Emirates Literature Foundation talks about the editor-author relationship and the role of literary agents in publishing across the Arab world. The post At the Abu Dhabi Book Fair: An Industry Ready for Editorial Rigor and Literary Agents... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-01 00:00:00 UTC ]
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The 82-year-old the Dalai Lama is slowing down physically at 82 but he remains a prolific writer and a force in U.S. publishing with 90 titles already and more to come. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-30 00:00:00 UTC ]
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Apple is working on an augmented reality headset. This we’ve “known” from a handful of reports over the past few months, perhaps most notably from Bloomberg, which revealed that the company was readying the technology for a 2019 debut. These reports always come with some degree of uncertainty,... Continue reading at Slate
[ Slate | 2018-04-28 00:00:00 UTC ]
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The members of Publishing Technology Partners are Ken Brooks, Bill Kasdorf, Thad McIlroy, Bill Rosenblatt, and Bill Trippe, all of whom have over 25 years’ experience working in the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-26 00:00:00 UTC ]
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Dame Jacqueline Wilson joins author Lauren St John's campaign calling for the book industry to ditch plastic. Continue reading at BBC News
[ BBC News | 2018-04-24 00:00:00 UTC ]
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Fifty of the UK’s authors and illustrators, including Sir Michael Morpurgo, Chris Riddell and Jacqueline Wilson, have pledged their support for a campaign encouraging the book industry to ditch the plastic. Continue reading at The Bookseller
[ The Bookseller | 2018-04-24 00:00:00 UTC ]
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