What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
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After a year with Open Road, attorney and former Amazon executive Jon Fine is heading to American Media. And in India, Baker & Taylor's Nitasha Devasar helms the publishers association's executive committee. The post Industry Notes: Jon Fine Leaving Open Road; Baker & Taylor’s Devasar... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-07 00:00:00 UTC ]
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Industry staffers have criticised what they have called a "woefully lacking and inadequate" response to the sexual harassment issue, with an industry code of conduct yet to materialise a year after The Bookseller survey on harassment highlighted issues in the trade. Continue reading at The Bookseller
[ The Bookseller | 2018-11-03 00:00:00 UTC ]
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Remaining 'committed to keeping this important topic on the publishing agenda,' the trade show and publishers' organization will stage a third inclusivity conference on November 27. The post London Book Fair and the Publishers Association Plan a Third Inclusivity Conference appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-29 00:00:00 UTC ]
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In connection with International Open Access Week, five quick takes to help publishers navigate an ambitious European plan to require open access by 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-25 00:00:00 UTC ]
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Netflix is planning on raising $2bn (£1.5bn) through a bond offering to fund content growth. Continue reading at The Bookseller
[ The Bookseller | 2018-10-25 00:00:00 UTC ]
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The Za'atari Camp in Jordan is part of Book Aid International's refugee outreach, supported by Elsevier and other publishers. And Simon & Schuster's Touchstone goes to the Atria and Gallery Books lists. The post Industry Notes: Elsevier Contributes Book Aid’s Millionth Volume, Simon... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-24 00:00:00 UTC ]
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After the PW story on sexual impropriety at Christian writing conferences, readers and industry professionals flooded social media with responses and solutions for preventing future harassment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-24 00:00:00 UTC ]
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Salt will next year publish Your Fault, about one boy’s childhood from first memory to first love, by Andrew Cowan. Continue reading at The Bookseller
[ The Bookseller | 2018-10-20 00:00:00 UTC ]
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Viking will be selling copies of Michelle Obama’s upcoming autobiography, Becoming, to PRH UK staff for £5-apiece on publication day to raise money for the Advocacy Academy. Continue reading at The Bookseller
[ The Bookseller | 2018-10-19 00:00:00 UTC ]
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The Society of Authors (SoA) has welcomed proposals from Ofsted to place less emphasis on exams, saying the move would encourage more schools to take up creative subjects. Continue reading at The Bookseller
[ The Bookseller | 2018-10-19 00:00:00 UTC ]
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In organizational and corporate changes this month, the International Publishers Association's elections refresh committees while Penguin Random House US repositions Crown Publishing. The post Industry Notes: IPA Election Results; McIntosh Combines Crown and Random House appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-19 00:00:00 UTC ]
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Minnesota Business Magazine Shutters Minnesota Business magazine announced that its November/December edition will be its final issue before ceasing operations. According to a reported statement by executive editor Megan Effertz in Minneapolis/St. Paul Business Journal, the publication’s nine... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-16 00:00:00 UTC ]
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If bloodletting in the magazine industry seems to come in waves, that might be because it does. Last week, Hearst Magazines axed some three dozen staffers, including Michele Promaulayko,... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-10-15 00:00:00 UTC ]
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If bloodletting in the magazine industry seems to come in waves, that might be because it does. Last week, Hearst Magazines axed some three dozen staffers, including Michele Promaulayko,... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-10-15 00:00:00 UTC ]
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In Frankfurt, academic publishing experts expressed their many concerns about 'Plan S,' an new open access strategy announced by research funders in Europe. The post What is ‘Plan S’ and Why Are Many Publishers Worried? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-12 00:00:00 UTC ]
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Two items from London: Publishing Perspectives columnist Richard Charkin announces a new publishing venture, and London Book Fair opens submissions for its 2019 International Excellence Awards. The post Industry Notes: Richard Charkin Opens Mensch Publishing; LBF Opens Award Submissions appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-04 00:00:00 UTC ]
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The Man Booker Prize for Fiction (October 16) is preceded by a series of events with shortlisted authors, and London Book Fair has opened its search for its official 2019 literacy charity. The post Industry Notes: Man Booker’s Shortlisted Authors, London Book Fair’s Literacy Charity appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-01 00:00:00 UTC ]
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The United States is ready for implementation of the Marrakesh Treaty, pending a presidential signature. Meanwhile, Bologna gets an award and Knights Of gets a new book series. By Porter Anderson, Editor-in-Chief | @Porter_Anderson 40 Nations Have Ratified and Implemented Marrakesh he... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-28 00:00:00 UTC ]
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As the world's largest book industry trade show prepares to undergo some construction updates in coming years, this year's longtime Frankfurt sponsor announces key programming events for the upcoming book fair. The post Industry Notes: Copyright Clearance Center’s Frankfurt Programming; Changes... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-27 00:00:00 UTC ]
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The legacy newspaper publisher intends to launch a membership product in 2019 focused around experiences and services, rather than a paywall. The post The New York Post plans paid membership program appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-26 00:00:00 UTC ]
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