What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
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In the USA, BookExpo includes audiobook events. In Canada, ebook design is stressed in a competition. And in the UK, a bookseller features a self-published novel. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Audiobook ‘Tea’: Alda, Patterson, Meyer, Older eedPOP, which is producing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-27 00:00:00 UTC ]
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1105 launches a new B2B brand, Quartz reaches profitability, and more news from around the industry... The post Industry Notes: Dallas Cowboys Magazine Says Farewell appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-21 00:00:00 UTC ]
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At a panel called "Women in Comics" held at the L.A. Public Library, five women comics creators discuss how gender and minority diversity in the pop culture industries has improved, and how much more work needs to be done. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-21 00:00:00 UTC ]
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Called an an effort to 'optimize the work of all major libraries,' Russia's plan to merge digital collections of several libraries is seeing resistance. The post Russian Librarians Warn of Crisis in Library Consolidation Plans appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-20 00:00:00 UTC ]
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US president Donald Trump has confirmed a previously leaked proposal to eliminate both the National Endowment for the Arts and the National Endowment for the Humanities as part of his first federal budget plan for 2018. Continue reading at The Bookseller
[ The Bookseller | 2017-03-17 00:00:00 UTC ]
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Andrew Nurnberg Associates has made two new appointments to "support the continued strong growth" of business in Russia: Doug Wallace and Anna Vasilyeva. Continue reading at The Bookseller
[ The Bookseller | 2017-03-15 00:00:00 UTC ]
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Men's Health publisher Ronan Gardiner gets a big promotion, and more... The post Industry Notes: Another Rodale Shakeup; Native Compliance Still a Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-10 00:00:00 UTC ]
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The Publishers Weekly Stock Index had a good February, rising 2.3% compared to 4.8% for the Dow Jones Industrial Average. Some of the biggest losers in January were among the biggest winners in February. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-03 00:00:00 UTC ]
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Creative Loafing comes home, and more from around the publishing business. The post Industry Notes: Revenues Climb at UBM | HMP Acquires EMS World appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-28 00:00:00 UTC ]
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With Family Christian Stores closing all 240 of its outlet, publishers will have fewer ways of getting their religious materials in front of consumers in bricks-and-mortar locations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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The coauthors of 'Black Comix,' a pioneering 2010 African-American comics compilation, have tapped Kickstarter to fund an expanded version of the book, and teamed with Magnetic Press to release it to the trade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-23 00:00:00 UTC ]
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Greg Hywood says company will keep printing Sydney Morning Herald and the Age ‘for some years yet’ and may spin off Domain real estate business Fairfax Media will continue to print its daily newspapers for several years, its chief executive, Greg Hywood, confirmed at the company’s results... Continue reading at The Guardian
[ The Guardian | 2017-02-22 00:00:00 UTC ]
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World Book Day is introducing a raft of new projects to mark its 20th anniversary on Thursday 2nd March. Booksellers are also gearing up to celebrate the anniversary with a flurry of activity. Continue reading at The Bookseller
[ The Bookseller | 2017-02-20 00:00:00 UTC ]
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Campaigns for The Essex Serpent (Serpent’s Tail), When Breath Becomes Air (Vintage) and the Enid Blyton for Grown Ups series (Quercus) have been judged some of the best of 2016 at the Publishers Publicity Circle (PPC) annual awards dinner last night (13th February), recognising the publicists... Continue reading at The Bookseller
[ The Bookseller | 2017-02-15 00:00:00 UTC ]
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Amazon is working out ways to parachute packages from its delivery drones to people’s homes. Continue reading at The Bookseller
[ The Bookseller | 2017-02-15 00:00:00 UTC ]
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Waterstones' 2016 Book of the Year, The Essex Serpent by Sarah Perry, has been longlisted for the £30,000 International Dylan Thomas Prize. Continue reading at The Bookseller
[ The Bookseller | 2017-02-10 00:00:00 UTC ]
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Martina Cole, the bestselling and prolific author of crime fiction, is to be celebrated by publisher Headline in her 25th year as a published author. She deserves more respect for her achievements, says Tom Tivnan. Continue reading at The Bookseller
[ The Bookseller | 2017-02-09 00:00:00 UTC ]
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Orion has acquired the "laugh-out-loud" debut of freelance journalist Lucy Vine, Hot Mess, said to reinvent the heroine who represents "every 'single girl'" - a new Bridget Jones. Continue reading at The Bookseller
[ The Bookseller | 2017-02-08 00:00:00 UTC ]
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Costa prize-winning author Andrew Michael Hurley’s new novel Devil’s Day is publishing this October with John Murray. Continue reading at The Bookseller
[ The Bookseller | 2017-02-03 00:00:00 UTC ]
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The Publishers Weekly Stock Index rose 6.5% in January, as the share prices at five companies rose, while prices fell at another five. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-03 00:00:00 UTC ]
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