What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
News tagged with:
#recent acquisition
#parting ways
#paid media
#parted ways
#important skill
#decades ago
Walsall Council has revealed plans to cut the libraries in the borough from 16 to one in a bid to help make £86m worth of savings, the BBC has reported. Continue reading at The Bookseller
[ The Bookseller | 2016-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#revealed plans
Among stories coming out of Frankfurt Book Fair: a new liaison between Brazil and the UAE, and a German bestseller signs with Amazon's Edition M imprint. The post Frankfurt Industry Notes: Sharjah GoH at São Paulo; Amazon Publishing Signs Strobel appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-21 00:00:00 UTC ]
More news stories like this |
Bonnier Books c.e.o. Jacob Dalborg has restated the company’s plans to grow and “grow fast” in English-language regions, but said that it was taking a long-term view of the market. Continue reading at The Bookseller
[ The Bookseller | 2016-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#expansion plans
#bonnier books
#jacob dalborg
Andrews McMeel Publishing and Simon & Schuster Canada will publish two new books of poetry by Rupi Kaur. The two publishers share world English rights, and the first book, currently untitled, in the two-book deal is set to publish in the fall of 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rupi kaur
#andrews mcmeel
Current education policies threaten the UK's standing as a global creative power, a problem which will be exacerbated by Brexit, the Creative Industries Federation has claimed. Continue reading at The Bookseller
[ The Bookseller | 2016-10-11 00:00:00 UTC ]
More news stories like this |
The Publishers Weekly Stock Index increased 5.9% in September, but that gain was due almost entirely to the jump in the share price of Amazon, which rose $68.15 to close the month 8.9% ahead of its price at the end of August. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#share price
#industry stocks
Although open to men as well as women, the Jefferis Award has yet to go to a male writer. And some Hachette Audio YA titles have Booktrack scores. The post International Industry Notes: Australia’s Jefferis Shortlist, Hachette Audio’s Audiobook Soundtracks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette audio
#male writer
As teens in the UK prepare to 'take over' their community libraries, Open Road media begins releasing Gerald Durrell's books in the States, as 'The Durrells' comes to PBS. The post International Industry Notes: A Teen Takeover of Libraries, a Timely Release from Open Road appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#community libraries
#open road
The UK-based New Media Writing Competition opens its seventh year of international entries while Auckland-based Booktrack and Hachette make music together. The post International Industry Notes: A Worldwide Competition and New Zealand’s Booktrack appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#seventh year
PEN America's new report asserts that 'diverse books' frequently are the first to be yanked when it comes to book challenges and 'soft censorship.' The post International Industry Notes: PEN America on Banning Books in the USA appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#usa appeared
#pen america
#report asserts
#diverse books
#book challenges
SpaceX Chief Executive Elon Musk is announcing his plans for colonizing Mars at an international space conference. His speech, titled “Making Humans a Multiplanetary Species,” began around noon Pacific time Tuesday in front of an audience at the International Astronautical Congress in... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#watch live
As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the... Continue reading at AdWeek
[ AdWeek | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#moving forward
#long-term strategy
SpaceX plans to send humans to Mars with on a ship called the Interplanetary Transport System, and in a video published today, the company revealed how the ITS will actually perform. The ITS is capable of carrying up to 100 tons of cargo (that's supp... Continue reading at Engadget
[ Engadget | 2016-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#send people
#send humans
#company revealed
Verizon is trying to become a media company, but history isn't littered with examples of telecoms succeeding at content. It's hard to combine two radically different DNAs, build a publishing arm from scratch and change consumer habits. When you have different businesses, it can be difficult to... Continue reading at Digiday
[ Digiday | 2016-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uphill battle
#media company
#publishing arm
#brian wieser
After 20 years in publishing, Don Weise is working with Charlesbridge to rebrand and reimagine its adult imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#adult imprint
His Dark Materials author has appealed for EU directive to be introduced in Britain, to block ‘unfair practices that currently prevent authors making a living’His Dark Materials author Philip Pullman has welcomed a “badly need[ed]” new proposal from the European Commission that would protect... Continue reading at The Guardian
[ The Guardian | 2016-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk government
#protect authors
#bestselling authors
#eu directive
#badly needed
#european commission
#film adaptations
Six shortlisted startups are headed to Frankfurt Book Fair, where they're in contention for a €10,000 award as part of the newly devised ContentShift accelerator program led by Germany's Börsenverein. The post Industry Accelerator: ContentShift’s Shortlisted Startups Are Frankfurt-Bound appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-20 00:00:00 UTC ]
More news stories like this |
Creative industries insiders are being invited to contribute to a government inquiry into the implications of Brexit on the creative industries and the digital single market. Continue reading at The Bookseller
[ The Bookseller | 2016-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#creative industries
Andrew Harwell, senior editor at HarperCollins Children’s Books, was named PW Star Watch Superstar at a party at New York's Dream Downtown hotel on September 15. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#andrew harwell
#senior editor
#harpercollins children
'We just have to do better at acquiring, marketing, and selling books by marginalized authors,' says HarperCollins' Andrew Harwell, this year's Frankfurt Book Fair-bound PW Star Watch Superstar. The post PW Star Watch’s Andrew Harwell: ‘Make Diversity a Priority’ appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#andrew harwell
#make diversity
#selling books