What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
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After snapping up most of Murakami's latest book to thwart Amazon, Kinokuniya bookstore chain plans to try monopolizing more titles. The post To Defy Amazon, Kinokuniya Plans to Monopolize More Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-03 00:00:00 UTC ]
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The Publishers Weekly Stock Index slipped 2.5% in September, a slightly worse performance than the Dow Jones Industrial Average, which dipped 1.5% in the month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
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The U.S. Copyright Office is soliciting public comments on a massive 234-page report and legislative proposal dealing with one of copyright’s central problems—orphan works. But with a week left in the comment period, librarians and archivists—groups that once supported orphan works... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
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Three weeks ago, we told you about plans Google was hatching to launch a publishing tool to serve up articles on mobile devices. It would look similar to Facebook’s Instant Articles feature, only Google would cull articles from cached versi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-01 00:00:00 UTC ]
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Josh Tyrangiel, who oversees all media content for Bloomberg—including digital, TV, radio—and is editor of Bloomberg Businessweek magazine, is leaving the company. "I've spent 6 years working with some of the smartest and most creative people in journalism, and it's time for me to take some... Continue reading at AdWeek
[ AdWeek | 2015-10-01 00:00:00 UTC ]
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The long-called-for migration of digital ads from using Adobe Flash to HTML5 is becoming a reality. It's a shift underscored by, among other developments, Amazon's switch to HTML5-only promos earlier this month, as well as The Washington Post last week committing to publishing its content on... Continue reading at AdWeek
[ AdWeek | 2015-09-28 00:00:00 UTC ]
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There’s a huge problem at the moment in journalism and the publishing industry, which is that no journalism or media company has figured out how to actually fund their content in this new age of the Internet. The big reason is that newspape ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-23 00:00:00 UTC ]
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If you haven't yet thought of "the power of mobile devices in billions of pockets," now might be a good moment. Ron Martinez, founder and chief of San Francisco-based Aerbook, suggests fighting democratisation with democratisation, when it comes to "an accidental monolith, say, in the U.S. Continue reading at The Bookseller
[ The Bookseller | 2015-09-23 00:00:00 UTC ]
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Publishers are jumping into events as a way to generate a new source of revenue as traditional advertising becomes harder to come by. But inevitably, as more players pile into this space, it becomes harder to stand out. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-15 00:00:00 UTC ]
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Scribe will this week start publishing picture books for the UK and Australasian market through its new imprint, Scribble. Miriam Rosenbloom (pictured), art director for Scribe Australia and UK, and now commissioning editor for Scribble, said the company had talked about publishing children’s... Continue reading at The Bookseller
[ The Bookseller | 2015-09-07 00:00:00 UTC ]
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While comics and graphic novel sales remain strong, several risk factors could threaten how the direct market works, and the industry is still learning to cope with them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-02 00:00:00 UTC ]
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'A lot of new material' "Being an author myself again has made me a better agent I believe," Andrew Lownie tells me. Continue reading at The Bookseller
[ The Bookseller | 2015-09-01 00:00:00 UTC ]
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The real beneficiary of the DIY book boom is the publishing industry itself. The post Self-Publishing Is Good for You … and Authors and the Book Industry appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-08-26 00:00:00 UTC ]
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Walker is printing exclusive editions of Patrick Ness’ new novel, The Rest of Us Just Live Here, as part of its sales and marketing campaign. The special editions (priced £12.99) are case-bound and hardback, and come with a special print. The first 1,000 copies can be pre-ordered through... Continue reading at The Bookseller
[ The Bookseller | 2015-08-21 00:00:00 UTC ]
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Thursday in October heralds book industry’s major assault on the Christmas marketThe nature of that rectangular parcel under the Christmas tree can now be predicted: it could well be a new cook book by Nigella Lawson, Gordon Ramsay or Hugh Fearnley-Whittingstall, just like last year.Or it might... Continue reading at The Guardian
[ The Guardian | 2015-08-14 00:00:00 UTC ]
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Plans to promote Jonathan Franzen's new novel Purity (Fourth Estate, 1st September) include a collaboration with Instagram artist Hey Reilly, a midnight opening on publication day, and an author visit to the UK at the end of September. Continue reading at The Bookseller
[ The Bookseller | 2015-08-13 00:00:00 UTC ]
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With a hearing set today for a Grand Rapids courtroom, attorneys for Family Christian Stores have filed a brief asking Judge John Gregg to approve the reorganization plan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-11 00:00:00 UTC ]
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The Publishers Weekly Stock Index jumped 14.2% in July with the gain due entirely to the phenomenal performance of Amazon’s shares which added more than $100 in the month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
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Book publishing is an absolute meritocracy, if you disregard all the deeply ingrained misogyny and racism. Wait ... Continue reading at HuffPost
[ HuffPost | 2015-08-06 13:54:21 UTC ]
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Starz has renewed its Michael Bay drama "Black Sails" for a fourth season and announced it is developing "Havana Quartet," a drama based on the Leonardo Padura detective book series that will star Antonio Banderas. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-01 00:00:00 UTC ]
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