What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
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Good news for '80s kids who preferred Blane McDonough to Duckie Dale: "Pretty in Pink" star Andrew McCarthy, who went from Brat Pack actor to travel writer and television director, is coming out with his first novel. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-28 00:00:00 UTC ]
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Pearson Plc moved closer to an exit from business publishing as it announced plans to dispose of its stake in the 172-year-old Economist magazine, just days after the sale of The Financial Times newspaper. Discussions with The Economist Group& ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-27 00:00:00 UTC ]
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Picador has acquired a “memoir of reinvention” by Camas Davis, who learnt to become a butcher after her personal and professional life crumbled. Editor Sophie Jonathan bought UK and Commonwealth rights in Killing It from Cullen Stanley at Janklow & Nesbit acting on behalf of Emma Parry. In... Continue reading at The Bookseller
[ The Bookseller | 2015-07-24 00:00:00 UTC ]
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Lincolnshire library campaigners have called the council’s aim of transforming its library service “perverse” at the High Court. Continue reading at The Bookseller
[ The Bookseller | 2015-07-23 00:00:00 UTC ]
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Launched in 2012 in Cleveland, Belt Publishing has evolved into an indie press dedicated to chronicling the cities of America's industrial Midwest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-23 00:00:00 UTC ]
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Family Christian Stores aims to land under new ownership by Aug. 11 in order to recover from Chapter 11 bankruptcy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-21 00:00:00 UTC ]
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The theme of this year’s Children’s Media Conference (CMC), which took place 1-3 July in Sheffield, was “All Change”. Which is apt, because the children’s TV industry (from which this conference was originally born) is experiencing a disruption just as profound and perhaps more urgent than... Continue reading at The Bookseller
[ The Bookseller | 2015-07-14 00:00:00 UTC ]
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Ovum’s new Digital Consumer Publishing Forecast is published tomorrow. It takes a five year view at how this sector will change. Ahead of publication, Ovum analyst Charlotte Miller gives TheMediaBriefing an exclusive look at some of t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-13 00:00:00 UTC ]
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Author Harper Lee had plans to write a string of novels after To Kill A Mockingbird, according to a letter she wrote before the book was published. Continue reading at BBC News
[ BBC News | 2015-07-11 00:00:00 UTC ]
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Former Aitken Alexander m.d. Andrew Kidd has launched Alexi, a book recommendation app giving “people a new channel of discovery”. The app is currently in beta, but users of the full version of the app, available in late autumn, will be able to read books recommended by authors including Ali... Continue reading at The Bookseller
[ The Bookseller | 2015-07-09 00:00:00 UTC ]
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Jason Fox, VP of digital, explains where the flagship magazine is headed after ancillary brands shut down. The post How Consumer Reports Is Planning Its Digital Future appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-07 00:00:00 UTC ]
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ICM Partners announced that it has entered into a succession plan with the Helen Brann Agency, a literary agency owned and founded by Helen Brann, Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
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Tackling an outdated image of publishing as a closed world unreceptive to the digital future is a key challenge Joanna Prior has set herself as president of the Publishers Association for the coming year. In an interview in this week's issue of The Bookseller, the Penguin General m.d. has said... Continue reading at The Bookseller
[ The Bookseller | 2015-07-04 00:00:00 UTC ]
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The Publishers Weekly Stock index fell 1.1% in June, a slightly better performance than the Dow Jones Industrial Average, which dropped 2.2% in the month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-03 00:00:00 UTC ]
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60 titles launch, 23 close through the first half of 2015. The post Magazine Industry Growth Slows appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-01 00:00:00 UTC ]
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Independents are planning celebrations for the publication of Harper Lee's Go Set a Watchman (William Heinemann) on 14th July, with some holding midnight openings. Continue reading at The Bookseller
[ The Bookseller | 2015-06-25 00:00:00 UTC ]
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Google and its lobbyists have had more meetings with European Commission officials than any other company, according to figures published by Transparency International on Wednesday.With 32 meetings logged between December and June, Google’s lobbying is topped only by that of BusinessEurope,... Continue reading at PC World
[ PC World | 2015-06-25 00:00:00 UTC ]
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Cornerstone will put on a launch day “stunt” to mark the release of E L James’ Grey (Arrow) this week. Grey: Fifty Shades of Grey as told by Christian will be published this Thursday 18th June– the same day as the fictional Christian Grey’s birthday. Continue reading at The Bookseller
[ The Bookseller | 2015-06-17 00:00:00 UTC ]
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‘If a man wants to write about gender and the pitfalls of masculinity, they’re met with sneers,’ says the bestselling author, who disputes criticism that he is antifeministThe author Matt Haig found himself “crucified” online after suggesting that his next non-fiction title could be a book... Continue reading at The Guardian
[ The Guardian | 2015-06-15 00:00:00 UTC ]
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AAP officials have called the proposal "a critical first step" toward modernizing the Copyright Office, but a coalition of Internet companies are less enthused. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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