What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
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Even as the European Commission anticipates proposals for overhauling the EU's common VAT system, Italy joins several other member-nations in sharply lowering VAT on ebooks. The post Italy Lowers Ebook VAT to Buoy Digital Publishing Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-04 00:00:00 UTC ]
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Survey of workforce at 34 book publishers and eight review journals in US reveals 79% of staff are white and 78% female – with UK numbers still unmonitoredMan Booker winner Marlon James: ‘Writers of colour pander to the white woman’A survey of American publishing has found that it is blindingly... Continue reading at The Guardian
[ The Guardian | 2016-01-27 00:00:00 UTC ]
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California Public Utilities Commission officials plan a public hearing on Charter Communications' proposed $67-billion acquisition of two cable companies, Time Warner Cable and Bright House Networks, which serve Southern California. The PUC hearing is scheduled for 6 p.m. Tuesday in the Junipero... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-01-26 00:00:00 UTC ]
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Adult magazine Penthouse will expand its website to include daily updates and more interactive content as traditional print publications continue to pivot to growing online readership. ------------FOR THE RECORD4:25 p.m.: An earlier version of this story said Penthouse would close its print... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-01-20 00:00:00 UTC ]
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The Bookseller has expanded its industry awards, with the 2016 ceremony to celebrate the books of the year as well as the wider trade. Continue reading at The Bookseller
[ The Bookseller | 2016-01-15 00:00:00 UTC ]
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New study reveals Julia Donaldson, David Walliams and JK Rowling lead the top 1% of authors, who account for nearly a third of all UK book salesThe gap between publishing’s rich and poor continues to widen, as figures from Nielsen BookScan reveal that the top 50 authors account for more than 13%... Continue reading at The Guardian
[ The Guardian | 2016-01-15 00:00:00 UTC ]
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"There is a neat parallel between the best way to design a systems landscape, and the best way to design a network of people." All ears? Me, too. Continue reading at The Bookseller
[ The Bookseller | 2016-01-14 00:00:00 UTC ]
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In an alternate universe, Snapchat would have become a part of Facebook when the social network reportedly tried to buy the mobile app for $3 billion in 2013. Instead Snapchat has set its sights on recreating Facebook's success, and its employees have been discussing with people outside the... Continue reading at Advertising Age
[ Advertising Age | 2016-01-13 00:00:00 UTC ]
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Last year’s inaugural national Independent Bookstore Day, which coincided with Free Comic Book Day on May 2, was a huge success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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The Publishers Weekly Stock Index jumped 59.2% in 2015 over 2014, propelled in part by a huge boost from Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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Acquires Kentucky-based Rather Dashing Games to enter "new growth area in publishing." The post Kalmbach Moves into the Board Game Industry appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-06 00:00:00 UTC ]
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German authorities Friday launched a manhunt for several suspects who officials believe planned suicide bombings at rail stations, as full rail transportation service in Munich resumed after being temporarily shut down as a safety precaution on New Year’s Eve. Bavaria state Interior Minister... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-01-02 00:00:00 UTC ]
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As our parting gift to you for 2015, Publishing Perspectives re-imagines several popular Christmas carols through the prism of the book business. The post Happy Holidays! Christmas Carols for the Book Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-21 00:00:00 UTC ]
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New launches once again outweigh shutdowns, but the gap is narrowing significantly. The post Tempered Growth in the Magazine Industry appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-12-16 00:00:00 UTC ]
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Shrinking publisher market share in digital books has given the “illusion” of an ebook plateau, but there is a “huge, untracked shadow industry” of self-published titles growing faster, The FutureBook Conference has heard. Continue reading at The Bookseller
[ The Bookseller | 2015-12-09 00:00:00 UTC ]
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What does publishing look like to those who have worked in other industries, asked FutureBook's panel session "Publishing Through A Looking Glass: A View from Outside"? Continue reading at The Bookseller
[ The Bookseller | 2015-12-05 00:00:00 UTC ]
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Booksellers are rolling out their Christmas advertising, with chains divided between emphasising the power of giving a book as a gift and recommending individual compelling titles. Continue reading at The Bookseller
[ The Bookseller | 2015-12-04 00:00:00 UTC ]
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Publishing should be as “demographically representative as possible” in a bid to tackle diversity, delegates to The Bookseller's Author Day conference have heard. Continue reading at The Bookseller
[ The Bookseller | 2015-12-01 00:00:00 UTC ]
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On Snapchat's Discover feature, users get quick app access to a wide variety of mobile video channels from the likes of CNN, Vice, Buzzfeed and a dozen other media brands. Starting Friday, U.S. users get an option just for the holidays.Online publishing and retail start-up Brit + Co will deliver... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-27 00:00:00 UTC ]
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The convergence of digital and linear business models and operations may be the hottest and most important strategic topic in the digital ad business today. Certainly, it is changing how major stakeholders -- publishers and media properties, brands, advertisers and agencies -- view the... Continue reading at Advertising Age
[ Advertising Age | 2015-11-23 00:00:00 UTC ]
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