What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
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Protestors in Cardiff will use National Libraries Day this weekend to raise awareness of cuts facing the city's library service. Campaigners in Birmingham have already announced their own plans to protest on the day, forming a human chain "hugging" the threatened Library of Birmingham. Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
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Program focuses on multiplatform strategy, while the association tries to graduate 'magazines' to 'media.' The post MPA’s AMMC Looks to Redefine the Magazine Industry appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-05 00:00:00 UTC ]
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The MPA hosted its annual American Magazine Media Conference in New York this week and closed the show with “A View From The Top.” The post Does ‘Magazine Media’ Actually Redefine The Industry? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-04 00:00:00 UTC ]
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A blizzard that dumped 19 inches of snow on Chicago on Sunday disrupted the travel plans of publishers in town for the library conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
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The French culture ministry’s National Book Centre (Centre National du Livre, CNL) will overhaul its system of financial support for the book industry in order to simplify and update it. The reform, which was approved by the CNL’s board last week, reduces the number of interest-free loans and... Continue reading at The Bookseller
[ The Bookseller | 2015-02-03 00:00:00 UTC ]
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By Denis Wilson Yes, data has become a buzzword and anyone with a little extra hot air will be eager to tell you it's the cure to what ails your business. The collection of articles in this issue of Publishing... Continue reading at Publishing Executive
[ Publishing Executive | 2015-02-02 00:00:00 UTC ]
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Oneworld has bought a book looking at the “expanding billion dollar industry” of hair. Senior commissioning editor Sam Carter acquired world rights to Entanglement: The Secret Lives of Hair by Emma Tarlo, Professor of Anthropology at Goldsmiths, from Emily Sweet Associates. The book “recounts... Continue reading at The Bookseller
[ The Bookseller | 2015-01-31 00:00:00 UTC ]
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With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers to directly sponsor stories on the platform, getting their names in front of a younger audience. We spoke to... Continue reading at AdWeek
[ AdWeek | 2015-01-31 00:00:00 UTC ]
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For many, the tragic events in Paris have highlighted the importance of free expression. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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Crime writer Ian Rankin is working on a new Rebus novel. The author gave hints about the new book to his Twitter followers, writing: “So much *plot* in this new book I'm doing, I'm having to focus on that so it doesn't wriggle away from me. Character/nuance/etc for later.” He continued: “Once I... Continue reading at The Bookseller
[ The Bookseller | 2015-01-30 00:00:00 UTC ]
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British children’s book start-up Lost My Name is planning to expand into several new territories in 2015 after claiming it outsold Julia Donaldson’s Superworm in 2015. The company sells personalised picture books via its website www.lostmy.name. Customers create a book by entering the name... Continue reading at The Bookseller
[ The Bookseller | 2015-01-29 00:00:00 UTC ]
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David Walliams will mark World Book Day (5th March) by touring the UK’s primary schools in a helicopter. Primary schools can compete to take part in the #WalliamsWhirlwind tour by registering on the author’s website, explaining in fifty words why they should receive a visit. The competition is... Continue reading at The Bookseller
[ The Bookseller | 2015-01-24 00:00:00 UTC ]
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The wider publishing industry – including book, journal, newspaper and magazine publishing - was worth more than £9.9bn to the UK economy in 2013, 3.2% up from the year before, according to newly released government statistics. The rise is slightly above the 2013 UK annual inflation rate of 2.5%. Continue reading at The Bookseller
[ The Bookseller | 2015-01-14 00:00:00 UTC ]
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Self-publishing will continue to grow, subscription services will move into the mainstream, and the general election will dominate in 2015, publishing industry insiders have predicted. Figures from trade and educational publishing, as well as from bookselling, agenting and writing, have shared... Continue reading at The Bookseller
[ The Bookseller | 2015-01-10 00:00:00 UTC ]
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The Bookseller Industry Awards will this year celebrate the ‘book’ of the year alongside the publishers, editors, and retailers who bring the titles to market. Continue reading at The Bookseller
[ The Bookseller | 2015-01-10 00:00:00 UTC ]
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Despite another year of strong gains for the stock market, the Publishers Weekly Stock Index fell 13.6% in 2014 (relative to 2013), as only five of the 13 companies on the PWSI had an increase in their share price. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
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Reedsy is a self-publishing startup that currently offers its users access to a marketplace of skilled freelance book-production professionals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
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Hearst Magazines, publisher of glossy titles like Cosmopolitan and Good Housekeeping, is planning to introduce a new print magazine in early 2016, according to David Carey, the company's president."We're in conversations now with possible joint-venture partners," said Mr. Carey in a memo to... Continue reading at Advertising Age
[ Advertising Age | 2015-01-01 00:00:00 UTC ]
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Sony Pictures' studio chief made plans to meet Al Sharpton after the exposure of a racially tinged e-mail exchange, even as the company asked news outlets to stop publishing material from the hack that revealed that exchange and hired Rubenstein Communications to handle its broader PR... Continue reading at Advertising Age
[ Advertising Age | 2014-12-16 00:00:00 UTC ]
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The lack of diversity in the book publishing industry is not new or surprising to veterans of the business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-12 00:00:00 UTC ]
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