What do you do after writing a book called “The End of Advertising?” If you’re Andrew Essex, you co-found an advertising company. The advertising veteran launched Plan A last year, he says, with a different model in mind than the traditional holding company; “a leaner model, a lighter operating system.” Founded with MT Carney, Plan A is a collection of shops that includes Van’s General Store, Untitled Worldwide, Twin Studio and Beekman Social. “It’s a new kind of holding company,” says Essex, a guest on this week’s Ad Lib podcast. “We tried to set up something that was an alternative for clients. They have two options right now: They can go to a Madison Avenue entity or they can hire a bunch of boutiques. Both have problems. So what’s a simpler model? Centralized account management and strategy and then allocate to a collection of boutiques who are best in class. But we give the client one [master service agreement] so it’s one throat to choke.” At some point, he hopes to make acquisitions in the PR, or crisis communications space, and maybe voice. All of which invites the question: If he believes the advertising model is fundamentally broken, how does his holding company differentiate? For starters, he claims to stand out in stark contrast to another agency veteran launching a new collection of agencies: Martin Sorrell, who practically invented the model with WPP, beginning in 1985 and is starting from scratch at the age of 74 with his new venture S4. “I... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 09:00:00 UTC ]
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A mood of optimism marked the Bookseller Childrens Conference, with sales up 10% and editors pronouncing themselves keen to experiment and push the digital envelopeThe Purcell Room on Londons South Bank was awash with positivity on Thursday, as the Bookseller Childrens Conference celebrated a... Continue reading at The Guardian
[ The Guardian | 2014-09-26 00:00:00 UTC ]
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Hearst CTO Phil Wiser described how the company plans to catch up to its audience, 50 percent of which is reading on mobile devices. The post Hearst CTO on the publisher’s plans for the future appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-25 00:00:00 UTC ]
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A higher proportion of the UK population reads books on a weekly basis than in France or Germany... Continue reading at The Bookseller
[ The Bookseller | 2014-09-23 00:00:00 UTC ]
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Amazon Kindle is now a 'proud sponsor' of Downton Abbey. And it suits, as the show's story arc reflects the current dynamic in the publishing business. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-23 00:00:00 UTC ]
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BISG award-winner Judith Appelbaum reflects on changes in the industry and explains why the lack of statistics on self-publishing is misleading us all. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-18 00:00:00 UTC ]
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Standards are like plumbing: they are only noticed when they don’t work. And like plumbing, retrofitting a 200-year-old structure—legacy publishing—with new metadata standards to improve commerce in the digital age is, at best, a complex process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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With stock prices rising at eight companies and falling at five, the Publishers Weekly Stock Index rose 5.5% in August, beating the increase in the Dow Jones Industrial Average by more than two percentage points. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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Following consultation, there has been a second wave of redundancies at U.K.-based house, Quercus. The cuts have resulted in a staff of roughly 40 people. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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Bonnier Publishing is on the scout to acquire other publishing companies as it seeks to double... Continue reading at The Bookseller
[ The Bookseller | 2014-09-02 00:00:00 UTC ]
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Software companies, once on the periphery of Christian book publishing, find themselves increasingly taking center stage. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
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More prominent individuals from Scotland's book trade – including BookSource m.d.... Continue reading at The Bookseller
[ The Bookseller | 2014-08-28 00:00:00 UTC ]
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Facebook says that hundreds of online companies have adopted its plan to let mobile apps operate more like the world wide web, seamlessly linking together in much the same way that pages do inside your web browser. According to Facebook’s Vijay Shankar, these companies have published over 3... Continue reading at Wired
[ Wired | 2014-08-22 00:00:00 UTC ]
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The planned acquisition of Perseus, by Hachette Book Group and Ingram, is off. David Steinberger, CEO of Perseus, said that, despite much effort from all three parties, an agreement could not be be reached on "everything necessary" to close the deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-07 00:00:00 UTC ]
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The memoir of an Al Qaeda double agent will be released this August and 'Captain Phillips' helmer Paul Greengrass could direct the film adaptation. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-01 00:00:00 UTC ]
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With a large decline on the last day of the month, the Dow Jones Industrial Average fell 1.6% in July, and the overall market weakness contributed to a 3.6% decline for the Publishers Weekly Stock Index. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
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T he magazine industry has faced its fair share of hardships in recent years. The demise of Source Interlink has left newsstand inventory sparse and publishers reeling. The monetization of digital content remains enduringly elusive. And all... Continue reading at Publishing Executive
[ Publishing Executive | 2014-08-01 00:00:00 UTC ]
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Abrams ComicArts will publish 'The Art of Peanuts in' Fall 2015 in conjunction with a new Peanuts feature film, in addition to 'Trashed,' a new book by Derf Backderf ('My Friend Dahmer') on garbage. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-26 00:00:00 UTC ]
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Carolrhoda Lab is releasing in spring 2015 "The Bunker Diary" by Kevin Brooks, a YA novel that ignited a firestorm of controversy in the U.K. recently, when it was awarded the Carnegie Medal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
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JK Rowling's crime novels written under the pseudonym Robert Galbraith will eventually outnumber her Harry Potter books, she reveals. Continue reading at BBC News
[ BBC News | 2014-07-19 00:00:00 UTC ]
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Sir Alex Ferguson is to write additional material covering events at Manchester United since his... Continue reading at The Bookseller
[ The Bookseller | 2014-07-18 00:00:00 UTC ]
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