Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying to make both efforts easier.The company has created a program for Pinterest-sanctioned marketing technology companies to offer tools for marketers to manage their Pinterest accounts.These tools would enable brands to schedule when pins should publish, for example, or secure internal approvals to publish pins without a mess of emails and phone calls. They could also monitor the best times of day for a brand to pin something. Another likely tool, incorporating Pinterest into social publishing dashboards that also plug into other social networks like Facebook and Twitter, would let a brand sync its posts across all of its social accounts. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Rupert Murdoch’s News Corp. is buying Houghton Mifflin Harcourt’s book-publishing division, with titles by J Continue reading at ABC News
[ ABC News | 2021-03-29 16:27:03 UTC ]
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Hodder & Stoughton has bought two books, including The Presidents, to be edited by former Biteback chief Iain Dale. Continue reading at The Bookseller
[ The Bookseller | 2021-03-22 02:46:01 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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Jackie Polzin’s novel finds the joy in raising chickens, baking — even cleaning. Continue reading at The Washington Post
[ The Washington Post | 2021-03-05 12:00:00 UTC ]
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Short, fun erotic short stories that will leave you wanting more! Check out the best erotic short stories that you need to pick ASAP. Continue reading at Book Riot
[ Book Riot | 2021-03-05 11:35:00 UTC ]
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Ishiguro’s first novel since winning the Nobel Prize in 2017 is a delicate, haunting story, steeped in sorrow and hope. Continue reading at The Washington Post
[ The Washington Post | 2021-03-02 16:46:21 UTC ]
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Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
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Confused about where to buy ebooks without breaking the bank? Here's your ultimate guide to finding discounts and sales for your next read. Continue reading at Book Riot
[ Book Riot | 2021-03-01 11:35:00 UTC ]
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Retail website Bookshop.org has made more than £1m in profit for indie bookshops, hitting the milestone just four months after its UK launch. Continue reading at The Bookseller
[ The Bookseller | 2021-02-28 21:26:00 UTC ]
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‘Lucky: How Joe Biden Barely Won the Presidency’ by Jonathan Allen and Amie Parnes is an inside account of the 2020 campaign. Continue reading at The Washington Post
[ The Washington Post | 2021-02-28 13:00:37 UTC ]
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Sparked by a strong fourth quarter, Simon & Schuster finished 2020 with both sales and earnings up about 11% over 2019. A slew of adult nonfiction hits helped to drive the gains. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-25 05:00:00 UTC ]
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Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:46:05 UTC ]
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If you're planning some bookish trips for the future, don't miss adding these gorgeous libraries to visit post-pandemic to the list. Continue reading at Book Riot
[ Book Riot | 2021-02-22 11:30:00 UTC ]
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Transworld Publishers has acquired Rebuild: How to do Business Better by retail guru Mary Portas, a "visionary toolkit for how to weather the post-pandemic storm in business". Continue reading at The Bookseller
[ The Bookseller | 2021-02-18 15:35:50 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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Three Oxford-based groups of publishing workers are launching a survey to explore the experience of working from home and how work patterns might change after lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-02-16 17:30:43 UTC ]
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Cornerstone imprint Arrow has acquired Sophie Cousens' second novel Just Haven’t Met You Yet, a "high-concept love story" about a hopeless romantic. Continue reading at The Bookseller
[ The Bookseller | 2021-02-15 16:40:25 UTC ]
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Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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