Pinterest Makes It Easier for Brands to Post Pins, Buy Ads

Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying to make both efforts easier.The company has created a program for Pinterest-sanctioned marketing technology companies to offer tools for marketers to manage their Pinterest accounts.These tools would enable brands to schedule when pins should publish, for example, or secure internal approvals to publish pins without a mess of emails and phone calls. They could also monitor the best times of day for a brand to pin something. Another likely tool, incorporating Pinterest into social publishing dashboards that also plug into other social networks like Facebook and Twitter, would let a brand sync its posts across all of its social accounts. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Jane Austen makes a cameo in a charming new novel about friendship and the literary life

‘Jane Austen and Shelley in the Garden’ whisks readers to Cambridge, Wales and Venice, in the company of a delightful gang of scholars. Continue reading at The Washington Post

[ The Washington Post | 2021-09-10 12:00:00 UTC ]
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HarperCollins Ireland publisher Nagle looks to build brand as list launches

With its first two titles issued last week and a further four to come in 2021, Conor Nagle explains how HarperCollins Ireland is harnessing the power of a big list alongside some indie sensibilities. Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 00:00:19 UTC ]
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Sanghera, Akbar and Radden Keefe make Baillie Gifford Prize longlist

Sathnam Sanghera, Arifa Akbar and Patrick Radden Keefe are among the authors on this year’s 13-strong Baillie Gifford Prize longlist. Continue reading at The Bookseller

[ The Bookseller | 2021-09-09 11:28:51 UTC ]
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High court rules Australian media companies can be liable for defamatory comments posted on Facebook pages

Decision rejecting appeal in Voller defamation case means companies will be likely to ban comments on more social media postsGet our free news app; get our morning email briefingSome of Australia’s biggest media companies have lost a bid in the high court to escape liability for defamatory... Continue reading at The Guardian

[ The Guardian | 2021-09-08 03:33:03 UTC ]
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Quercus buys Arcadia Books as Bielenberg named publisher

Quercus has acquired the independent publishing house Arcadia Books for an undisclosed sum, to be based within the MacLehose Press imprint.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-06 17:28:46 UTC ]
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Children's Institute 9: Indie Bookselling in a Post-Pandemic World

Booksellers focused on the nuts-and-bolts of indie bookselling in a post-pandemic world, with Wednesday roundtables on gift bundles and boxes and hosting virtual events especially well attended by Ci9 booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
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The best ultraportable laptops you can buy

A decade ago, you’d be hard-pressed to find a laptop weighing less than three pounds with a profile slimmer than a paperback book. Now every manufacturer has at least one, making even some of the most jaded tech reviewers exclaim “how did they do this?”But, even with the ubiquity of... Continue reading at Engadget

[ Engadget | 2021-09-02 14:10:21 UTC ]
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Russell, MacBride and Parks make McIlvanney Prize shortlist

Craig Russell, Stuart MacBride and Alan Parks have joined two debut writers on the McIlvanney Prize shortlist, which honours the best in Scottish crime fiction. Continue reading at The Bookseller

[ The Bookseller | 2021-08-31 06:10:56 UTC ]
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Making Diablo II Was Pure Hell

David L. Craddock's recent book about the game reveals the massive amount of development that went into it. Continue reading at Wired

[ Wired | 2021-08-27 16:00:00 UTC ]
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Quercus pre-empts Morrison's book on birth and post-partum recovery

Quercus Non Fiction has pre-empted The Birth Debrief by Illiyin Morrison, a book offering practical solutions to navigating pregnancy and transitioning into postpartum life. Continue reading at The Bookseller

[ The Bookseller | 2021-08-27 07:47:27 UTC ]
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Louise Penny’s latest mystery imagines a post-covid world. Things are still pretty complicated.

In ‘The Madness of Crowds,’ the sweet town of Three Pines struggles with the pandemic and its fallout. Continue reading at The Washington Post

[ The Washington Post | 2021-08-24 13:00:00 UTC ]
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International book markets make 'significant' gains in first half of 2021

International book markets have made significant gains in the first half of 2021, defying the impact of the coronavirus pandemic, according to a survey carried out by charts and market research data supplier GfK Entertainment. Continue reading at The Bookseller

[ The Bookseller | 2021-08-24 00:32:33 UTC ]
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Prince Harry Makes Major Announcement About Proceeds From His Book Deal

The Duke of Sussex's news coincided with his first public appearance in the U.S. since the birth of his daughter, Lilibet. Continue reading at The Huffington Post

[ The Huffington Post | 2021-08-20 15:50:27 UTC ]
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People with disabilities appear in 1% of TV ads

Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age

[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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How to remove ads and Special Offers from your Kindle or Kindle Fire

If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World

[ PC World | 2021-08-18 22:51:00 UTC ]
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Let’s talk about science fiction and fantasy books that would make for great TV

N.K. Jemisin’s Inheritance trilogy got us thinking about other titles perfect for the small screen. Continue reading at The Washington Post

[ The Washington Post | 2021-08-15 13:00:00 UTC ]
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Who's Buying All These New Trump Books, Anyway?

There has been lots of media buzz around the latest wave of books about the Trump administration. But how are they selling compared to yesterday's hits? Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-13 04:00:00 UTC ]
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HarperCollins buys three crime novels from McTiernan in seven-figure deal

HarperCollins has bought three standalone crime novels from Irish author Dervla McTiernan in a seven-figure deal, to be published by HarperFiction in the UK, William Morrow in the US and HarperCollins Australia in March 2022. Continue reading at The Bookseller

[ The Bookseller | 2021-08-05 14:26:31 UTC ]
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If You Name Your Book ‘Not a Happy Family,’ People Will Buy It

Shari Lapena’s latest thriller is on the hardcover fiction list, kids are in Halloween mode and other news from the world of best-sellerdom. Continue reading at The New York Times

[ The New York Times | 2021-08-05 09:00:02 UTC ]
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S&S Posts Gains in Q2

Strong sales of adult books and another big gain in its international operations led to a “robust, healthy” second quarter at Simon & Schuster, company CEO Jonathan Karp told 'PW.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-05 04:00:00 UTC ]
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