Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying to make both efforts easier.The company has created a program for Pinterest-sanctioned marketing technology companies to offer tools for marketers to manage their Pinterest accounts.These tools would enable brands to schedule when pins should publish, for example, or secure internal approvals to publish pins without a mess of emails and phone calls. They could also monitor the best times of day for a brand to pin something. Another likely tool, incorporating Pinterest into social publishing dashboards that also plug into other social networks like Facebook and Twitter, would let a brand sync its posts across all of its social accounts. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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Shafak’s new novel weaves the tumultuous history of Cyprus into a story of young lovers split apart. Continue reading at The Washington Post
[ The Washington Post | 2021-11-16 11:00:00 UTC ]
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McCarthy’s novel, ostensibly a thriller, rejects the standard props of realist fiction. Continue reading at The Washington Post
[ The Washington Post | 2021-11-15 16:24:45 UTC ]
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Storytel, the international audiobook streaming company, is buying Audiobooks.com from KKR, owner of RBMedia, for an undisclosed amount. This marks the fast-growing company's entry into the English-language audiobook market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-14 05:00:00 UTC ]
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The prolific and esteemed wordsmith John Agard has become the first poet to win BookTrust’s Lifetime Achievement Award. Continue reading at The Bookseller
[ The Bookseller | 2021-11-11 23:58:56 UTC ]
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Having taken the reins at Faber & Faber in April, Mary Cannam was able to report record turnover and profit in its most recent results—but there remains plenty of work to do, she says. Continue reading at The Bookseller
[ The Bookseller | 2021-11-09 02:22:31 UTC ]
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It’s been a while since we’ve heard any news from Amy Hennig, but now we know what the former Naughty Dog and Visceral Games writer and creative director has been working away at since going indie in 2018. On Friday, Marvel announced its working with Hennig’s Skydance New Media studio on a new... Continue reading at Engadget
[ Engadget | 2021-10-29 17:27:14 UTC ]
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Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Kazuo Ishiguro, Marcus Rashford and Paul McCartney are among the authors whose titles are shortlisted for Waterstones Book of the Year 2021. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 07:08:08 UTC ]
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Are you a new reader and confused about where to buy manga? Here's a primer on how to buy manga in the U.S. and your options for doing so! Continue reading at Book Riot
[ Book Riot | 2021-10-26 10:34:00 UTC ]
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A true hoax provokes. It questions cultural biases, shattering conventions. But the curious case of the three men writing as a female author Carmen Mola does none of this. Continue reading at The Conversation
[ The Conversation | 2021-10-26 05:02:08 UTC ]
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Entrepreneur Etan Ilfeld, owner of the Watkins Media Group, has bought John Hunt Publishing (JHP) for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2021-10-24 22:51:13 UTC ]
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A small gain in adult nonfiction and more fiction increases led to a 2.7% increase in unit sales of print books last week over the comparable week last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-21 04:00:00 UTC ]
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Independent Publishers Group has acquired U.K.-based United Independent Distributors. IPG CEO Joe Matthews called the deal a “game-changing acquisition,” and one that will make IPG one of the world’s largest book distributors for indie publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-20 04:00:00 UTC ]
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Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:00:00 UTC ]
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'Creative Asia: Rights Matters' is part of an extensive presentation at Frankfurter Buchmesse from Taiwan's TAICCA program. (Sponsored) The post Taiwan at Frankfurter Buchmesse: Making ‘Scents’ of Creativity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-15 05:52:54 UTC ]
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Kids in the U.S. now have the opportunity to encounter Finnish author-artist Tove Jansson's Moomin stories in animated and illustrated format through “Moomin Animations–Thrills and Cuddles,” on display at the National Children’s Museum in Washington, D.C. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-14 04:00:00 UTC ]
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Google says it will phase out its use of Material Design interface elements within its iOS apps in favor of Apple’s own UIKit. Jeff Verkoeyen, the company's iOS design chief, announced the change in a Twitter thread spotted by The Verge.This year my team shifted the open source Material... Continue reading at Engadget
[ Engadget | 2021-10-12 17:16:51 UTC ]
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In “Those We Throw Away Are Diamonds,” Mondiant Dogon, a survivor of the Rwandan genocide, recounts a saga of horror, frustration and hope. Continue reading at The New York Times
[ The New York Times | 2021-10-12 09:00:07 UTC ]
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