Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying to make both efforts easier.The company has created a program for Pinterest-sanctioned marketing technology companies to offer tools for marketers to manage their Pinterest accounts.These tools would enable brands to schedule when pins should publish, for example, or secure internal approvals to publish pins without a mess of emails and phone calls. They could also monitor the best times of day for a brand to pin something. Another likely tool, incorporating Pinterest into social publishing dashboards that also plug into other social networks like Facebook and Twitter, would let a brand sync its posts across all of its social accounts. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-03 04:01:00 UTC ]
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Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-02 04:01:00 UTC ]
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Bonnier Books UK has acquired independent Scottish publisher Black & White Publishing as part of its long-term strategy for growth. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 19:25:22 UTC ]
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Open Road Integrated Media has acquired Bloodhound Books, a U.K.-based publisher of e-books and print titles. Founded in 2014, Bloodhound has a backlist of about 600 fiction titles, and has sold approximately six million copies of its books worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-27 04:00:00 UTC ]
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“The Art of the National Parks” is a collection of screen-printed posters portraying the Badlands and beyond. Continue reading at The Washington Post
[ The Washington Post | 2021-07-20 12:00:00 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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In a busy year for gaming mergers, another deal has just been announced. Tencent is to fully acquire Sumo Group, the UK developer behind LittleBigPlanet 3 and Crackdown 3. The Chinese web giant is offering 513 pence per share for the studio, in which it already owns an 8.75 percent stake,... Continue reading at Engadget
[ Engadget | 2021-07-19 09:14:25 UTC ]
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You may not be going to the Hamptons this summer, but these beach reads will give you a love-hate taste of it. Continue reading at The Washington Post
[ The Washington Post | 2021-07-15 13:00:00 UTC ]
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Chef and author Hugh Amano and artist Sarah Becan followup their 2019 comic book cookbook on Ramen, with an equally useful comics guide to the global popularity of dumplings of all kinds—in this case, Asian dumplings. A six-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-07 04:00:00 UTC ]
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Popular open source audio editor Audacity has become rather more familiar with controversy recently than it is probably comfortable with. Concerns built up following the software's acquisition by Muse Group and subsequent changes to telemetry and privacy settings. With the latest changes to its... Continue reading at Betanews
[ Betanews | 2021-07-05 09:03:53 UTC ]
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What six med school graduates saw as the coronavirus tore through New York hospitals. Continue reading at The Washington Post
[ The Washington Post | 2021-07-02 12:00:00 UTC ]
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The staff of Book World will answer your questions and provide their recommendations on Friday, July 2, at 3 p.m. Eastern time. Continue reading at The Washington Post
[ The Washington Post | 2021-07-02 07:00:47 UTC ]
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Having been responsible for much of Orion’s non-fiction output for more than a decade, Amanda Harris’ switch to agenting came as a surprise to some. She discusses her first 18 months at YMU, and explains why it has been a rewarding endeavour. Continue reading at The Bookseller
[ The Bookseller | 2021-07-01 10:03:00 UTC ]
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'The Candy House,' set for April 5, 2022, is being dubbed by Scribner as a "sibling novel" to Egan's Pulitzer Prize-winning 2010 book, 'A Visit from the Goon Squad,' and is set over the course of decades in and around both New York City and San Francisco. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-01 04:00:00 UTC ]
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WW Norton withdrew Bailey’s Roth biography after a series of allegations about its author. As generational conflict rages in the book world and across culture, we ask: who decides whether we can separate the art from the artist?There was something dramatically overwrought about first the... Continue reading at The Guardian
[ The Guardian | 2021-06-27 08:00:19 UTC ]
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The country legend's deadpan response was too much for "The Tonight Show" host. Continue reading at The Huffington Post
[ The Huffington Post | 2021-06-26 09:56:05 UTC ]
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The “rise of the hybrid author” was discussed at London Book Fair, with the prediction that writers will increasingly buy back rights to their own books from publishers. Continue reading at The Bookseller
[ The Bookseller | 2021-06-24 22:00:58 UTC ]
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Susanna Clarke, Deepa Anappara and Jordan Ifueko are among the authors shortlisted for this year’s Kitschies, honouring the best in speculative and fantastic fiction. Continue reading at The Bookseller
[ The Bookseller | 2021-06-24 16:20:24 UTC ]
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Nielsen's latest studies show the number of podcast listeners who tune in one to three times a month has grown 10% since 2018. The post Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-06-22 04:01:00 UTC ]
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Adam Kay is joined by Katie and Kevin Tsang on the shortlists for this year's Laugh Out Loud Awards, better known as the Lollies, celebrating the "funniest children's books". Continue reading at The Bookseller
[ The Bookseller | 2021-06-21 04:59:24 UTC ]
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