Pinterest Makes It Easier for Brands to Post Pins, Buy Ads

Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying to make both efforts easier.The company has created a program for Pinterest-sanctioned marketing technology companies to offer tools for marketers to manage their Pinterest accounts.These tools would enable brands to schedule when pins should publish, for example, or secure internal approvals to publish pins without a mess of emails and phone calls. They could also monitor the best times of day for a brand to pin something. Another likely tool, incorporating Pinterest into social publishing dashboards that also plug into other social networks like Facebook and Twitter, would let a brand sync its posts across all of its social accounts. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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‘Let’s Talk About Hard Things’ makes a compelling case that we should

Anna Sale’s book — an offshoot of her podcast — shows readers the value of opening up about death, sex, money and other subjects. Continue reading at The Washington Post

[ The Washington Post | 2021-05-10 12:00:00 UTC ]
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A science fiction anthology imagines our post-pandemic future

The latest installment in MIT’s Twelve Tomorrows series toggles between utopian and dystopian. Continue reading at The Washington Post

[ The Washington Post | 2021-05-10 12:00:00 UTC ]
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Try this easy tactic to trick your brain into making better decisions

When it comes to serious decisions in business or in life, this mental quirk can set us up for catastrophic failure unless we actively work to keep it in check. Imagine this: You’re heading for the cashier at your local bookstore when you pass a display selling coffee mugs for $5. There’s only... Continue reading at Fast Company

[ Fast Company | 2021-05-07 05:00:19 UTC ]
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Ad Age Agency Report 2021: Rankings and analysis

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age

[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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Making it mainstream

The former editor-in-chief of Attitude magazine asks whether publishing is experiencing a watershed moment for LGBTQ+ representation.  Continue reading at The Bookseller

[ The Bookseller | 2021-04-30 19:15:31 UTC ]
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New York Post Reporter Who Wrote False Kamala Harris Story Resigns

The front-page article in the Murdoch tabloid claimed that copies of a children’s book by the vice president were given to migrant children as part of a “welcome kit.” Continue reading at The New York Times

[ The New York Times | 2021-04-29 12:20:17 UTC ]
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Hachette makes Times' Top 50 Employers for Women for second year

Hachette UK has been selected as one of the Times Top 50 Employers for Women for the second year running. Continue reading at The Bookseller

[ The Bookseller | 2021-04-28 21:32:56 UTC ]
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Former Washington Post editor Martin Baron is working on a book about Trump, Bezos and the future of journalism

“Collision of Power” will be part memoir and part investigation into what’s ahead for the free press. Continue reading at The Washington Post

[ The Washington Post | 2021-04-28 16:45:36 UTC ]
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Orion Spring to explore post-traumatic growth with Kavanagh

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[ The Bookseller | 2021-04-28 15:37:28 UTC ]
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Why Writing a Memoir is Like Making Kimchi

In Crying in H Mart, Michelle Zauner—also known as the indie-pop musician Japanese Breakfast—writes of her mother’s battle with terminal cancer and the caretaking process. The mother-daughter relationship is the beating pulse of this memoir, presented in all of its uncomfortable complexities.... Continue reading at Electric Literature

[ Electric Literature | 2021-04-22 11:00:00 UTC ]
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SPCK buys Lion Hudson's publishing business

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[ The Bookseller | 2021-04-21 20:30:24 UTC ]
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Karp Defends Pence, Post Hill Decisions

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[ Publishers Weekly | 2021-04-21 04:00:00 UTC ]
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A Philosopher Makes ‘The Case for Rage’

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[ Publishers Weekly | 2021-04-21 04:00:00 UTC ]
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Sue Hendra & Paul Linnet | 'We wanted to make a moment where the world disappears'

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[ The Bookseller | 2021-04-17 20:38:45 UTC ]
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Kodansha, Your Favorite Company You’ve Never Heard Of, Now Has Its First Brand Identity

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[ AdWeek | 2021-04-16 23:45:54 UTC ]
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Francine Rivers: ‘I’m Not Trying to Make Readers Happy'

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[ Publishers Weekly | 2021-04-09 04:00:00 UTC ]
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The Proof is in the Audio: How Proof Listeners Make Sure the Audiobook Matches the Print

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[ Book Riot | 2021-04-01 10:37:00 UTC ]
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Bookselling Ireland calls for Taoiseach to make bookshops 'essential'

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[ The Bookseller | 2021-03-31 15:26:01 UTC ]
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HarperCollins to Buy Houghton Mifflin’s Trade Publishing Unit

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[ The New York Times | 2021-03-29 19:44:12 UTC ]
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